MyHoardings Business Profile

1. BUSINESS BROCHURE 2020-2021 The user must verify all the details and specifications, including but not limited to the area, amenities, specifications, services, terms of sales, payments and all other relevant terms independently with our sales/ marketing team prior to concluding any decision for buying any unit in any of our projects/developments. YOUR TRUSTED OOH PARTNER https://twitter.com/MyHoardings https://www.linkedin.com/company/myhoardings/ https://www.facebook.com/myhoardings https://www.instagram.com/myhoardings/ WWW.MYHOARDINGS.COM

2. 01 Index MyHoardings provides exclusive services of media buying, planning and campaign execution to business owners to promote their brands across the country. 01 02 03 04 ABOUT US Get to us a little more closely. ABOUT US: Why Outdoor Advertising? Learn why Outdoor Advertising is relevant and important for your brand visibility. With the vision of providing a platform for transparent, quick, efficient, and convenient OOH Media buyng experience, MyHoardings was born in 2016. Why Choose MyHoardings? Know about the ways in which we can make you thrive and prosper in your business. Myhoardings understands your brand visiblity requirements and delivers tailormade OOH advertising media solutions to make your brand the most recognized and trusted one in the market. Our Services We provide a range of advertising media solu- tions to build customer-intensive engagement with your brand. 2 3

3. 02 “More than 50% customers OOH will continue to be the bridge between brands and consumers. perceive a company to be SURENDRA KUMAR | MYHOARDINGS.COM successful and its brands trustworthy by seeing its OOH Advertising is one media option that has been the go--to branding solution to the Indian brands since the very inception. Though it is true that with the progress of technology many new advertising media options have stormed the industry, India still remains ever the more faithful and dependent on OOH Advertising for brand recognition. Not only is OOH Advertising more impactful and engaging but is also extremely reliable. A well-etched out visual media option is perceived by the audience as a sign of strength, outdoor campaign.” OCS SURVEY The user must verify all the details and specifcations, including but not limited to the area, amenities, specifcations, services, terms of sales, payments and all other relevant terms independently with our sales/ marketing team prior to concluding any decision for buying any unit in any of our projects/ developments. thus contributing in brand relativity and trust. An average Indian spends around 4 hours a day outside. Thus this presents the OOH Industry a lucrative opportunity to engage a wide range of viewers. Also, OOH advertising options are more accessible, measurable, and effective. They are less intrusive than other advertising options. so, come what may, OOH will remain strong in India. “OOH in India set to reach WHY OUTDOOR ADVERTISING? 46 bn level in FY 2022- 2023 from INR 39.1 bn level in FY 2019-2020”. OOH Advertising is one of the most effective marketing tool in terms of cost as well as its ability to reach to a large customer base. OOH Media is known to be congruent to a diverse demogra- phics of people across all back- grounds. So, it is a proven way to attract more customers. FICCI-EY M&E REPORT You can write to us at: MyHoardings, Trifecta Esplanade, Whitefield, Bangalore - 560067. You can visit our website too. Link: www.myhoardings.com You can also e-mail us at: business@myhoardings.com 4 5

4. 03 MyHoardings is better known as the OYO of the Indian OOH Industry. Myhoardings provides a unique centralized plat- form to brands to search MyHoardings has tie-ups with over 350 biggest outdoor media owners across India, thus ensu- ring last mile coverage coverage and best possi- ble quotes for your OOH media buying exercise. Our services are available at almost all the major cities in the country. We also provide rural media advertising in different parts of the country. Thus MyHoardings is that one-step solution to all your advertising needs, be it rural or urban. Over the years we have built a steady portfolio of our work which can be seen throughout the country. Other than providng advertising media for their OOH Advertising requirements which includes outdoor hoar- dings, Newspaper adver- tising, TV and Radio Com- The user must verify all the details and specifcations, including but not limited to the area, amenities, specifcations, services, terms of sales, payments and all other relevant terms independently with our sales/ marketing team prior to concluding any decision for buying any unit in any of our projects/ developments. options, MyHoardings also helps clients out by helping them out with advertising solutions which are designed as per their own needs. Thus an engaging advertising campaign for your brand is just a call away. Our list of clients include a number of reputed companies and brands. They are: mercials, Digital Ads, WHY CHOOSE MYHOARDINGS? Transit Media (Bus, Metro, Train, Cab, Mobile Van, Auto, Trucks, Airline, OOH Advertising is one of the most effective marketing tool in terms of cost as well as its ability to reach to a large customer base. OOH Media is known to be congruent to a diverse demogra- phics of people across all back- grounds. So, it is a proven way to attract more customers. etc.), Exhibition Adverti- sing, and many more. 6 7

5. 04a OUR SERVICES: Outdoor Hoardings: Large size display billboards have potential to publicize your brand at wider level with high visibility. MyHoardings offers a range of services to help a brand build an effective advertising campaign. Outdoor Hoardings * Unipoles * Lit (Front / Back) * Non-Lit Airport Advertising: Highly targeted place to reach out individuals with comparatively higher spending capacity. Best fit for Real Estate, Jewellers, Fashion, and Electronic brands. Airport Advertising * DOOH Display * Conveyor Belt * Luggage Trolley * Lounge * Tarmac Coach IT Park Media: Make direct reach to tens of thousands of software professionals working in IT Tech parks of Bengaluru, Hyderabad, Pune, Mumbai, Kolkata, and Gurugram. IT Park Media * Hoardings * DIgital Display Boards * Kiosk Setup * Lift Advertisement. 8 9 7

6. 04b OUR SERVICES: Lift Advertising: With display boards inside apartment lifts, direct reach to residents. Also available in selected IT parks on the lift gates as well. Lift Advertising Rural Advertising: Take your brand to rural areas with various ad options. No brands can ignore growth story of Indian villages and business potential in rural areas. * Inside Lift (A3 size display) * Lift door advertisement RWA Gate Branding Radio, television, and cinema ads * Colony gate ads * Kiosk setup in apartment premises * Door to door sampling. Rural Advertising * Wall Painting * Shop Advertising * Roadshow Advertisement RWA Gate Branding: Colony Gate advertisement possible on half area along with colony name. Booking ad spaces on Society gates for long term can enhance brand retention values. * Kiosk Setup 10 11 11

7. 04c OUR SERVICES: Mall Branding: Shopping Mall culture has bought in many fundamental changes in the buying behavior of Indians and play crucial role in average money spend on entertainment, electronic items, apparels and lifestyle products. It is the ideal place to showcase your brand. Mall Branding * Outside Flex Display Radio / TV Advertising: Traditional formats of advertisement in form of Radio and TV Ads have never been sidelined with latest modes of advertising. Both still remain top choices by leading brands when it comes to push message to the masses. * Kiosk / Standee Setup * Events * Ads in Showrooms. Radio, television, and cinema ads Radio / TV Advertising * Jingles * RJ Mentions * Video Ad * Headline Sponsorship Digital / OTT Advertising Digital / OTT Advertising: With increasing adaption of digital devices in daily routine life, role of digital media has grown over last couple of years and OTT platforms also have the potential to help brands take their promotional content to the tech savvy audience. * Programmatic Advertising * In-App Ads * OTT Advertising * Sony LIV / Voot / Hotstar 12 13 11

8. 04d TRANSIT MEDIA : Metro/ Train Branding: Advertising as complete metro wrap and at metro stations produce higher recall value for brands. Available for all metro cities. Indian Railways being lifeline of masses witnesses high footfall at railway stations. Also, train wraps makes lucrative mode of advertisement in India. In addition to the above, MyHoardings will assist you to execute campaigns like Bus branding and Auto Hood Ad. You can also bank on us for the following media options: Metro Branding * Complete Metro Wrap (External) * Display Panels (Inside Metro Train) * Display Ads at Metro stations. Car/ Auto Branding: Emerging transit media with higher reach. Changing commute patterns helping cab/ auto branding to take your brand message to places. Car Advertising * External 4 door wrap * Internal Branding * Video Ad on Entertainment Tabs. Bus Branding: Bus advertisement on AC and Non-AC buses provide high brand awareness for company's product/services. Available in Full body wrap, Back Panel and side panels makes it a lucrative ad medium. Train Branding * Train Wrap * Display Boards at Platforms * DOOH screen at ticket booking counter * Audio / Video Announcement: 14 15

9. “Advertisement has less to “Data-driven OOH is the future.” do about ad media and SURENDRA KUMAR | MYHOARDINGS.COM campaign execution, and OUR VISION: more about the effective Along with growth in the existing business of providing a centralized marketplace of various media options, we at MyHoardings aim to provide smarter solutions for the Indian advertisement industry. We are a part of the industry ecosystem which is trying to bring communication between SURENDRA KUMAR CEO at MyHoardings.com A Computer Science Engineer, MBA-turned-serial entrepreneur, Surendra is the leading face of the company when it comes to client interactions, planning strategy, and overall growth of the company. With extensive experience in developing marketing strategy and sales, undiverted focus remain on excellence and enhancing ROI. Managing quality inventory for clients is in Surendra’s purview. the brand and the end user.” SURENDRA KUMAR The user must verify all the details and specifcations, including but not limited to the area, amenities, specifcations, services, terms of sales, payments and all other relevant terms independently with our sales/ marketing team prior to concluding any decision for buying any unit in any of our projects/ developments. in more transparency, measureable parameters for clients like the availability of various media (especially Hoardings) on real time basis. “Putting technology to use, revolutionizing the ways brands communicate is our ultimate goal.” RAJPAL F. Co-founder at MyHoardings.com A thorough professional with experience in software and outdoor advertisement industry, manages company’s outreach team and aim to get newer ideas to solve problems that the advertisement industry faces today. RAJPAL F. OUR MISSION: MyHoardings (Jugnoo Media Private Limited) envisions itself to be able to bring more value ad to the lives of marketing professionals in various industries. This will be achieved by cutting-edge technological solutions for the clients in the field of brand promotion. In the same journey, we will establish ourselves as India’s TOP provider of effectual ‘Ad Solutions’. Ashok Patidar Co-founder and CTO at MyHoardings.com The mastermind behind the product conceptualization and realization, Ashok comes with vast experience in having worked with major IT companies in the past and manages the lead generation activities and processes from New Jersey. 16 17 5