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<br>Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to reach and engage with potential customers. It encompasses various online marketing tactics aimed at attracting, engaging, and converting audiences to achieve specific business goals.
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DIGITAL MARKETING TRAINING IN CHANDIGRH Excellence technology
What is a Digital Marketing? • Digital marketing refers to the promotion of products or services using digital technologies, primarily on the internet. It encompasses a wide range of tactics and channels to reach and engage with potential customers online.
Types of Digital Marketing? • Search Engine Optimization (SEO): Optimizing web content to rank higher in search engine results pages (SERPs) for relevant keywords, thereby increasing visibility and organic traffic to a website. • Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can include blog posts, articles, videos, infographics, podcasts, and more. • Social Media Marketing: Utilizing social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to connect with audiences, build brand awareness, drive website traffic, and generate leads or sales. • Email Marketing: Sending targeted, personalized emails to a list of subscribers to nurture relationships with existing customers, encourage repeat purchases, and promote products or services. • Pay-Per-Click (PPC) Advertising: Running paid advertising campaigns on search engines (like Google Ads) or social media platforms (like Facebook Ads) where advertisers pay a fee each time their ad is clicked. 6. Affiliate Marketing: Partnering with other businesses or individuals (affiliates) who promote your products or services in exchange for a commission for each sale or lead generated through their referral. 7. Influencer Marketing: Collaborating with influencers—individuals with a significant online following and influence—to endorse products or services and reach their engaged audience. 8. Online Public Relations (PR): Managing a brand's online reputation and public perception through various digital channels, including press releases, online reviews, and social media interactions. 9. Mobile Marketing: Targeting users on mobile devices through mobile-optimized websites, mobile apps, SMS (text message) marketing, and location-based marketing. 10. Analytics and Data-driven Marketing: Using data and analytics tools to measure and analyze the performance of digital marketing campaigns, understand customer behavior, and make data-driven decisions to optimize future marketing efforts.
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