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DIGITAL MARKETING

Muhammed75
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  1. Introduction of digital marketing Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel and you study digital marketing course in Kochi

  2. Email Marketing • Building an Email List: Collecting subscribers via website, social media, and promotions. • Email Types: Newsletters, promotional offers, transactional emails. • Personalization: Using customer data to send targeted emails. • Metrics to Monitor: Open rates, click-through rates (CTR), conversion rates.

  3. Key Elements of Digital Marketing Strategy • Target audience • Unique selling proposition USP • Conversion rate optimization CRO • Analytics and measurement

  4. why is digital marketing important? • Global Reach: Allows businesses to reach a global audience. • Cost-Effective: More affordable than traditional marketing methods. • Targeted Campaigns: Allows precise targeting of audiences based on interests, demographics, etc. • Real-Time Analytics: Immediate feedback and data on performance.

  5. Search Engine Optimization (SEO) • What is SEO? Optimizing your website to rank higher in search engine results. • On-Page SEO: Optimizing website content, meta tags, headers. • Off-Page SEO: Building backlinks and social signals. • Technical SEO: Improving website speed, mobile-friendliness, and structure.

  6. Google Ads & Pay-Per-Click (PPC) What is PPC? Paid advertising on search engines (Google Ads, Bing Ads). Google Ads Types: Search Ads Display Ads Video Ads (YouTube) Bidding Strategy: CPC (Cost Per Click), CPM (Cost Per Thousand Impressions) Metrics to Track: Impressions, clicks, conversion rat

  7. Content Marketing • Content is King: Importance of valuable content in driving traffic and engagement. • Types of Content • Blog Posts • Video Content • Infographics • Case Studies • Distribution Channels: Website, social media, email newsletters. • Goal: Educate, engage, and convert your audience

  8. Analytics & Data-Driven Marketing • Google Analytics Overview: Tracking website traffic, user behavior, and conversion rates. • Key Metrics to Track: • Traffic sources • Bounce rate • Conversion rate • Engagement metrics (likes, shares, comments)

  9. On page Seo • Focuses on optimizing the content and HTML source code of a webpage. Key elements include: • Keyword optimization: Using relevant keywords that potential visitors are likely to search for • Content quality: High-quality, informative, and engaging content that answers users' queries. • Meta tags: Title tags, meta descriptions, and alt text for images that help search engines understand the content. • URL structure: Clean, descriptive, and SEO-friendly URLs. • Internal linking: Linking to other relevant pages on the same website to improve navigation and authority.

  10. Off-Page SEO: • Involves activities outside the website itself that help improve its search engine ranking. • This mainly focuses on building backlinks (links from other websites to your own). • Backlinks: The quality and quantity of backlinks from reputable sites signal to search engines that your content is valuable and trustworthy. • Social media presence: Engaging with users on platforms like Facebook, Twitter, and LinkedIn can indirectly affect SEO by driving traffic and boosting brand visibility. • Online mentions and citations: Getting your website mentioned or listed on relevant third-party websites, directories, or forums.

  11. marketingautomation • Marketing automation defined • With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent by the technology, according to sets of instructions called workflows. Workflows may be defined by templates, custom-built from scratch, or modified mid-campaign to achieve better results. • Marketing and sales departments use marketing automation solutions to automate online marketing campaigns and sales activities to both increase revenue and maximized efficiency. When automation is used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, and human error is reduced. • Marketing automation helps with lead generation, nurturing, and scoring and with measuring overall ROI on campaigns. The time and cost-saving effects of automation increase as an organization grows in size and complexity. Good marketing automation systems are designed to scale alongside your business.

  12. Mobile marketing Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location. • Key Takeaways • Mobile marketing is an advertising activity that uses mobile devices, such as text promos and apps via push notifications • Mobile marketing audiences are grouped by behaviors and not by demographics. • Mobile marketing is a subset of mobile advertising. • Marketing faces privacy issues related to data collection. • Mobile marketing is much more affordable than traditional marketing on television and radio.

  13. Cost per click Cost per click (CPC) is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites. The primary alternative is the  (CPM) model, which charges 1,000 ad impressions—or views—of the display ad, regardless of whether or not a viewer clicks on the ad. Key Takeaways • Websites bill advertisers based on cost per click, which is an online advertising revenue model. • Content publishers often use a third-party company to create matches with advertisers. • Google's AdSense platform is one of the largest cost per click models.

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