Why Bulk SMS Services Outperform Email in Customer Reach

1. Why Bulk SMS Services Outperform Email in Customer Reach Emails aren’t getting the job done anymore. If your open rates are flatlining and responses feel like a distant dream, you’re not imagining things. Consumers are ignoring inboxes and shifting their attention elsewhere, mainly to mobile messages. This isn’t a minor preference. It’s a full-blown behavior shift. People check their phones over 90 times a day, and that’s exactly where your message should land. Why are businesses replacing emails with SMS for outreach? • SMS has a 98% open rate vs. email’s 20% (Source: Mobile Squared, 2024) • Over 90% of SMS are read within 3 minutes • No need for Wi-Fi, apps, or logins • Faster customer response times • More inclusive, less filtered, more personal Let’s dig into what makesBulk SMS servicemore effective at reaching your audience consistently and meaningfully. SMS Messages Get Opened. Emails Get Ignored. Most emails don’t even get seen. Promotions sit unread. Filters silently dump your messages into folders no one checks. When businesses integrate aBulk SMS service, they immediately improve the chances of reaching customers without gatekeeping or third-party algorithms. Of course, SMS does not depend on subject lines or inbox etiquette. An SMS is easy and direct-to-the- point communication that demands attention. Given the fact that smartphones are always within reach, your message should turn up in front of the recipient really fast, engaging them right away with visibility. Customers Respond to SMS Without Delay Speed matters. If you’re announcing a flash sale or sending reminders, hours of delay can kill conversion. Emails often stay unread for days. That’s why brands choosing aBulk SMS servicegain a massive advantage—texts get noticed almost instantly, leading to real-time replies, clicks, and action. Whether it’s a discount code, confirmation alert, or payment reminder, the quick visibility of SMS boosts the odds of an immediate response from your customers. SMS Reaches Broader Groups with Less Effort Not everyone checks emails regularly. Some don’t even use email actively. But everyone carries a phone.

2. By using aBulk SMS service, companies tap into universal accessibility, whether the recipient has a smartphone or a basic mobile device. You’re not relying on HTML emails, image rendering, or open tracking. You’re delivering your message with certainty. And that’s critical when your audience includes users across varying tech comfort levels or in locations with limited internet access. SMS Gets More Clicks, Not Just More Opens Getting someone toseeyour message is one thing. Getting them toacton it is another. What makes aBulk SMS serviceso powerful is that it doesn’t just increase opens—it also increases click-through rates. Unlike emails filled with long paragraphs and banners, SMS delivers one core message with a clear CTA. And that CTA often gets tapped. Click-through rates for SMS campaigns are 6 to 10 times higher than email, proving how simplicity drives action. Conclusion: SMS Is Now the First Channel, Not the Backup If you’re still using email to reach your customers, many of them might not even see your message. Today, SMS isn’t just another option; it’s better. Using aBulk SMS servicehelps your message go straight to the customer’s phone. It’s faster, easier, and more likely to get a reply. You can send updates, special deals, or reminders, and people actually read them. There will be no long waits, no missed messages, just a smarter way to talk to your customers and get real results. Source: https://bdnews55.com/2025/06/26/why-bulk-sms-services-outperform-email-in-customer- reach/ Contact Details: Address:Head Office - C-2, Sector-1 Noida, UP - 201301 Phone:+91-9868629924 Email:enquiry@mtalkz.com Website:https://www.mtalkz.com/