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1. The best ASO 2021 Full Version ASO guide for mobile app ( ASO Part 1) App Store Optimization, commonly known as ASO or App Store SEO, can be described as basically improving your app visibility in an app store like Apple play store, Google Play Store, or iTunes so that they can rank high in particular app store search results. Apart from ranking high, ASO also improves your brand exposure, focuses on click-through rate, and is another way to diversify your marketing strategy. Related posts: The ways to make money for iOS apps 5 Tips to increase iOS app rankings on the App Store Why is it important? • ASO improves the visibility of your application and makes it stand out in the App store. App store optimization is vital as it increases the number of downloads and loyal app users. Making your application discoverable to its potential users is the very first step of maximizing downloads.

2. Figure 1, App Store Optimization Users who have downloaded an application will spend more time on it than they will spend on a website. • It saves your application from being removed from the App store. Prioritizing the ASO is also essential because it keeps your application safe from being removed from the App store during a cleanup of those dead, low- quality applications.

3. Figure 2, 5-star rating This is because the app stores strive to offer the best to their clients, so they would only feature applications that function well and possess high ratings. • ASO increases the chances of your app being seen internationally An application that is well optimized in the App store has a broader reach and can get to international users quickly than one that is not optimized. • It enables your application to get discovered by relevant and high- quality users. Your application just being visible is not good enough; it has to be seen by the right users searching for such an application. ASO makes your app discoverable by the right users as it matches the application to relevant keywords during searches. • ASO saves you money by lowering user acquisition cost Optimized applications save a lot of money which could otherwise be used in an advertisement by focusing on organic growth.

4. How to get started with ASO App store optimization shares some similarities to SEO, just like various search engines such as google use a given algorithm to rank websites; the app stores also have their algorithm used in ranking applications. The applications are ranked based on reviews, quality, downloads, engagements, and age. For instance, an application with a 5-star rating and many downloads will have high rankings compared to one with lower ratings and downloads. Here are some main factors that you can utilize to make App rank. Keyword Research Keyword research is very vital when optimizing your application for higher rankings. Similar to SEO, Keyword research should be your top priority when aiming for higher rankings with the use of ASO. Figure 3, ASO strategy should start with keyword research You will need to use keyword research to ensure that your targeting keywords are relevant and suitable for your audience. Your potential users will find your app by using these keywords. These keywords can be included in the: • App title

5. • App name • App description • Subtitle Different App stores in different ways, so you should know how it works on the particular App store you are using. Optimize Title and Description The title and description of an application create its first impression online; it will draw users to your application. Therefore it is imperative to include keywords in your title. The keywords are not enough on their own; you should put in mind that you are trying to attract people to download your application when writing your description, and therefore it should be crafted in a very compelling manner. Figure 4, The importance of keyword title with app ranking

6. Since most users don't read the full description, you should maximize on making it very informative and attractive on the first three lines. Instead of focusing on keywords, focus on explaining the Application features and benefits; after all, the app store algorithm doesn't consider the description. Optimize Your Icon and Screenshots Your application Icon should be very appealing and stand out; this is because it is the icon that the user will notice first when looking for search results. Figure 5, Optimize Your Icon and Screenshots, game: Plant vs Zoombies Though the App screenshot does not impact ASO, it is essential to incorporate it because it can help in increasing the number of downloads. It gives a user a general idea of what your application entails by just looking at it. Ensure Regular Updates and Testing App stores take note and reward developers who regularly update their applications and keep their content fresh. Therefore, it is imperative to make some edits to your App listings now and then because this will boost your ASO.

7. Figure 6, Ensure Regular Updates and Testing Also, take time to respond to users' reviews and update your description during software updates. Promotion and Offsite ASO Optimizing your listings on the App store is onsite optimization; offsite ASO is done away from the App store on such things as a website. It would be best to create quality links that will lead to your app store from your social media or website. This will increase the number of reviews, app downloads, and ratings. How to measure your App store optimization success After making some ASO efforts, of course, you would want to know if what you are doing is working or not. There are a number of performance indicators that you can be tracking to find out if your ASO efforts are bearing fruits.

8. • Downloads: Your app download rate should at least increase as your ASO progresses. Developers should keep a close eye on downloads to ensure they are growing with time. • Keyword ranking: After identifying the keywords you would like to target, you should keep track of changes in your app ranking in the various app stores. Record your position and then be checking it periodically to find out if there is an improvement in your rankings. Figure 7, How to measure the success of your app • Conversion rate: ASO can help you improve your conversion rate. The conversion rate is the number of people who downloaded your application from the listing. You should check if you are getting more downloads on the same amount of traffic compared to before. • Impression rate: This refers to the total number of times that your application has appeared in every search result for all questions. This tool is vital as it gives an insight into whether you are ranking on the keywords that aren't even your target. An increase or reduction of these impressions should be an eye-opener for further investigations. Tracking some of these KPIs can be more straightforward as opposed to tracking others. That is why there are tools used purely for tracking to make these easier. It is important to start monitoring as soon as you launch your

9. application, as this will enable you to know whether your ASO strategy is performing or not. Related posts: https://proreviewsapp.com/mac-os-app-reviews https://proreviewsapp.com/the-most-preferred-programming-language-for- android-apps The Inbound Marketer's Guide to Mobile (ASO part 2) The app ecosystem is still young. It may be hard to believe but the iOS Apple App Store was just launched in 2008. Over the past five years, iOS and Google Play are the main apps stores. While others such as Amazon and Microsoft are looking to get into the action, iOS and Google Play is in the lead. Let's continue to learn about App store Optimization for iOS apps and Android apps together!!! Related posts: 5 Tips to increase iOS app rankings on the App Store Decrypt the Secret of iOS app reviews An overview of the app ecosystem. Both of these app stores have many downloads. Apple is at 50 billion while Google Play is at 48 billion. It is suggested that iOS makes more money than Google Play. This can vary based on the country that you live in. in developing countries including China and India, Android devices are being used more often. There is some information on the international market when it comes to mobile devices.

10. Figure 8, An overview of the app ecosystem The App market is continuing to grow at a fast pace. There are CPM banners and others that are used. There are also incentives to install additional apps. There are paid channels for advertisement as well. Marketing is getting better and there are now many places to find information and see new apps to download. Where do users find apps? There is not one specific area to determine where the downloads are coming from. People that work in-app marketing rely on information from studies, data from other marketers, and data from platform owners. They need to find out the most effective way to get the word out about new apps. There have been two major studies from Nielsen and Forrester. They have shown that inbound and organic channels are the best way that people are finding and downloading apps. The app store is still the leader for downloads. The app store is responsible for 61 percent of the market and helping people find interesting apps.

11. There is data from the platform owner but it is not fully complete. Ankit Jian who is the Head of Search and Discovery for Google Play has shared some information he and his team has found. Figure 9, Percentage users search app via different channels Organic app store searches are only part of app marketing. The inbound search comes from differing thing things such as web to app and charts. There is a difference from the web to the charts in the app store. The Top Charts is a little different from the app store search. It can increase traffic to an app especially for general consumer apps. Getting higher on this position is a science and it is worth researching. One of the most interesting things is that paid marketing and inbound marketing can be used to buy the way to the top of the charts. A word of caution. Apple does not like those that play their system and may find a way to remove them from the store. Top Charts can be used short term. They work with around 10,000 apps and marketers have already spent several million. If there are 100,000 apps this method is not effective. How is app marketing different than web marketing? App marketing is very different than web marketing. Some skills will be needed for app marketing. The app ecosystem is only between iOS and Google Play. In the web world, there are many different search engines to work with. You should decide if

12. you are going to focus on iOS or if you are going to want to use Google Play. There are different resources on each platform and they work very differently. You are going to need to focus on each one and the skills will not transfer. Figure 10, Mobile Marketing There are no attributions in the app ecosystem. The app stores make it hard to see where the installs are originating. This will also depend on the platform but both follow this. On the web you will see where the traffic is coming from. Google makes this easy to manage. On the app store, you do not know where the traffic is originating. There are some ways to find this out but it is not going to be easy. The ecosystem for the app stores is still new. There is a lot of growing to do. The long tail is still being developed. Algorithms are being created and money is focused on the publishers. This will allow those that were early in the process to profit. Most are still putting in the time to try to find out more

13. about the app stores. There is a graph to learn more about the app landscape. Some publishers have made a great deal of money while others make very little. There seems to be no middle ground. Compared to the web with a huge middle ground, the apps either make it or do not. It may take some years for the middle to build up. Optimizing App Store Searches There are some ways to search on each of the app store platforms. You need to remember that they are still new. App stores have not developed the say way that Google has at this time. It is still in the beginning stages and will grow over the years. These apps have on metadata and off metadata. With the metadata, you will be able to control your presence. With the off metadata, there are some features that you are not able to control but they can influence you. there are some important things you can use to set your performance. There are some features you can set to help track performance and here are some tips to get the most out of them. On Metadata Apps’ Title The title of the app is the more important thing when it comes to ranking. It can be thought of like HTML and is a great way to get the word about the app. You will want to have a title and a description of the app online. Be sure to use some keywords and explain the app. You should have keywords but no spam. Your title and the phrases need to make sense. Description Patrick Haig the VP of Customer Success can break the description down into two sections. There is the above the fold and below the fold. The description should be a sentence or two long and it should describe the app and its use. Below the fold should be clear and engaging. There is some additional information that will be coming.

14. Keywords The keyword field for iOS is around 100 characters. You need to use your character wisely: Focus on relevant words that are easy to spell Do not use phrases, break them into words Do not repeat words that are already in the title Separate them using commas Icon Customers can be picks. They want a great app that is easy to use. The icon should give information about the brand and how useful the app is. Figure 11, Icon and screenshot of the app PubG mobile 3-rd anniversary

15. Look at it as part of the branding techniques. Screenshot When looking at screenshots the trick is to make them not look like screenshots. They need to be interesting or you can add some graphics. When using iOS there are ways to improve your screenshot and people can search and download the app to view them. The best app uses promotions graphics to try to tell a story. Each graphic can help people learn about the apps. Here are some examples of how screenshots can help. Off Metadata You need to focus on some that may be outside of your control. Rating & Reviews Every app will be given a rating. As a marketer, you need to make sure the app gets a good rating. The rating is tied to performance in the app store.

16. Figure 12, 5-star rating You want to make sure that the app has positive reviews. This will encourage people to download it. You can check out Apptentive for help with this. Link Building Link business will help get attention and SEO can be used to help with this. How iOS and Google Play Differ When it Comes to App Searching There is a difference in these platforms and they are independent of each other. Google has some technology that will help a marketer make decisions. Apple does not have this. There are some examples

17. Description and keywords With iOS, it is important to enter keywords to describe the app. There should be the title, developer, and some keywords that will describe the app. They do not use the description alone but focus on the keywords. Figure 13, Description of the app game world of pet multiplayer, Source: Proreviewsapp.com In Google Play there is no place to enter keywords. There is a field to enter a description. This description is all Google uses. You need to write a good description without it sounding like spam. Ranking in Google Play The Pagerank in Google Play will show the inbound links and it will show the search that people are performing. Apple does not have this feature. How to be successful with in-app marketing It is more difficult to measure success on the app than it is on the web.

18. Figure 14, Mobile marketing banner, Source: Proreviewsapp.com This is true when working with inbound links. Things are getting better and there is the addition of more tools. There are some ways to look and see if the app is successful. Ranking You can check the ranking on the app to help determine success. You need to understand how it works and look at the ASO. Top Charts This can help you understand success in the category of your app. Rating and Review Ratings and reviews will help you see how the app is doing and if users like it. The ratings can tell you if they are enjoying the app. You will need to see how it is performing and if people are interested in using the app. Downloads You should look at how many times the app has been downloaded. This will show you how the app relates to a keyword and is users are liking it. If no one is downloading it this will give you a clue changes may need to be made. Revenue You should track the revenue and the performance of the app. You should

19. also look at the conversation rate and see if this increases as users become interested in the app. Tools to Help With App Marketing There are some tools and resources to help you market the app. Sylvian has some great content on how to market apps. Figure 15, App-Marketing-tools You can have some great free in-app products such as Flurry Analytics to look at the app and you will see if there is an increase in paid advertising. Flurry offers some data about how your app is doing and if people are finding it. If you are looking to see if your paid advertising is working you should go to Mobile App Tracking. You will understand the different channels for marketing the app and find one that is the best based on the metrics. With this site, you will only pay for what you are using. You can also work to shamelessly promote your app. You will need to do

20. some searches based on the keyword and see if you can find the app. There is a free tool that will help you track your app and if it is being found. Give it a Try Now it is your turn to try out these tips and see if you are successful at marketing an app. There is still a lot happening in the app ecosystems and there are always changes. New opportunities are coming which will allow you to look at your app and determine if your marketing efforts are paying off. This guide was meant to help you become familiar with the process. You see there are different practices for iOS and the Google Play store. There are some things that you can do to promote the app and see if the promotion is working. There is a lot more out there when it comes to promoting apps and there are always new developments being made. Hopefully, you have learned something about app marketing and the way that app ecosystems work. Related posts: https://proreviewsapp.com/the-best-android-app-development-tools-2021-for- app-developers https://proreviewsapp.com/the-ways-to-make-money-for-ios-apps How to do SEO for Mobile Apps to Improve Organic Installs (ASO part 3) Developers' main objective is to increase their app's exposure in the app stores (ASO). With the number of applications accessible in major app stores increasing rapidly and mobile devices capturing a larger part of consumer attention, new methods of app discovery have emerged. Users will not just seek out new applications in app stores; they will also do conventional online searches. Therefore, if we want people to discover our application through mobile search, we must begin thinking in terms of SEO. Related posts: How to submit iOS apps to the App Store

21. Decrypt the Secret of iOS app reviews SEO for mobile applications Recent surveys indicate that 27% of consumers find applications when using their mobile devices to browse search engines. This equates to almost one-third of applications found outside of app stores! Figure 16, ASO Mobile app Mobile online search is gaining traction and developers and marketers can not afford to ignore it. In this post, we'll discuss how to integrate your app's ASO and SEO strategies, as well as discuss App Packs and how to monitor and improve them. Wherever there is a need for a search, there is a need for search optimization. In the never-ending battle for app exposure and downloads, mobile search has become an increasing concern for developers and marketers. Achieving visibility on the search engine results pages (SERPs) has become another

22. objective. Otherwise, you risk losing a third of the downloads you might have gotten! Google has adjusted its search algorithm in response to the shift in customer search habits. It no longer treats mobile and online search results in the same way, highlighting the distinctions between them. It begins with the addition of an "App" option to mobile device search tabs, followed by the introduction of device-specific App Packs to mobile SERPs. And, as we all know, where there is a search engine, there is SEO (SEO). Additionally, there is an increasing requirement for mobile publishers to optimize their applications in order to increase their exposure to app-specific search results. SEO for Apps: Boost Visibility on Mobile Web What is a fragment of text? A single snippet is the most often returned search result for an app-related search. It includes the app's name, the number of reviews + the average rating, and a text fragment explaining the product (which is occasionally derived from the short or lengthy description, as is the case with Android applications), followed by an install button: Single Snippet - Results from a Badoo search A single snippet is often the result of a search for an app (brand), although it may also appear in some app-specific searches, such as the App Packs. What are Application Packs (APKs)? An App Pack is a collection of recommended applications that Google provides in response to an app-specific inquiry. It may contain up to three or six applications (or more, in which case the list can be expanded) that are related to the search term. App Packs are often shown at the top of the search engine results page (SERP), but may also appear in the middle or at the bottom. Each app card has a title, an icon, a rating, and a price. The results are device-specific: if a person searches on an Android phone, he will get the App Packs results with Google Play Apps; if he searches on an iPhone or iPad, he will see the Apple App Store product pages.

23. Google's search results include App Packs. According to Searchmetrics, one in every ten mobile searches now contains an App Pack. And this is just the beginning — as more applications become concerned with their presence in mobile search, they will begin to adopt a Search Engine Optimization plan in addition to their ASO. App Packs are often shown when users search for an app or a task that an app may do, such as "photo editor", "kids games", or "drawing applications". Optimizing for this kind of search is a little different from conventional web SEO and ASO. Factors that influence the ranking Because Google's methodology for suggesting and ranking apps in the Mobile SERPs differs from that of app stores, the app's keyword rankings in the Play Store and in web search will differ. However, since ASO and SEO optimization methods and ranking criteria are similar, if an app ranks well in the app stores, it will most likely rank highly for comparable searches on the web as well. On-page criteria include the URL / package name, the app's name/title, and a brief and detailed description. For iOS applications, the description has no influence on ASO but does have an effect on SEO. Off-page variables include user reviews and ratings, volume and velocity of installations, and backlinks from authoritative websites. App Store for iOS URL + Name of Application + Description Google maps product page on the App Store Google Play URL + Title + Summary + Description The important parts are URL, Title, summary and Description of an app

24. Figure 17, Description game Plants vs Zombies 2 Already excited? Let’s see how to make your app or game rank in mobile web search. Listing of Google Maps applications on Google Play Listing of Google Maps applications on Google Play is so important to make entity for your app.

25. Figure 18, Google maps product page Are you already anticipating it? Let's look at how to optimize your app or game for mobile web searches. How to improve search engine optimization for mobile applications: Best practices Nothing from another planet is required - you just need to follow simple ASO procedures, optimize your metadata for web searching, and get strong backlinks. Conduct extensive keyword research for both ASO and SEO purposes. The technique for doing keyword research and selecting the appropriate keywords to focus on is straightforward: choose terms with a high expected traffic volume (number of searches) and low competition. Read more about increasing downloads on our website, and then use these tips to determine your project's keywords, putting the most important ones in the app's name/title and the rest in the description, to cover the information that affects SEO.

26. Use our tool to evaluate keywords for your app's ASO, and SEMrush, Keywordtool.io, or other comparable tools to do online searches. Obtain favorable evaluations and reviews User ratings and reviews are critical for both the App Store and for Google Play ASO and SEO. And this occurs for a variety of reasons. To begin, Google, like retailers, prefers applications with a high number of positive reviews and an average rating. Second, Google's search engine will scan user reviews in order to discover potential keywords. Generally, the keywords at the top of the page are given greater weight, so continuously urge your customers to write good reviews! Finally, but certainly not least, having good user sentiment and a large number of ratings and reviews can assist in persuading new users to give your app a try. As a result, your listing's click-through rate and conversion rate will increase, resulting in more downloads. Acquire high-quality backlinks and boost installations Having high-quality backlinks is critical for a successful SEO strategy. In the case of mobile web search, the listing in the app store or the download page is what we want to promote. Begin by including a link to your download page on your website and attempting to get various media outlets to cover your app. The strength of your domain is critical here, and the more high-quality backlinks you have, the higher Google will rank your app. Consider including a link to your app store download page at the top of your mobile website's mobile version, or creating a separate landing page for your mobile applications' promotion. Mention your most compelling features and advantages – and urge your website visitors to download your app as well! In this manner, you'll increase your installations, which results in more user ratings and better rankings in mobile search. Monitoring the effectiveness of SEO Android developers have additional tracking options, while iOS developers are limited to the data accessible via iTunes Connect's "App Analytics."

27. Figure 19, Chart monitoring the effectiveness of ASO Consider the following two scenarios: Apps for iOS The only data that iTunes Connect provides is as follows: Sources > Web Referrers in App Analytics. Look for "Google" domains to observe Google's traffic and installations in different countries: Analytics for iTunes Apps As you can see, Apple offers only general data about web referrers, which makes tracking SEO success difficult, as it is hard to identify the terms for which your app ranks on the search result pages. Unfortunately, Google does not currently allow iOS applications to connect to the Search Console in order to obtain additional data, but this should change in the future. Continue reading about App Analytics: Measuring organic installations on iTunes Connect and the Google Play Console.

28. Android applications We have a lot larger area of action with Android applications, and we can monitor SEO with three tools: Google Play Console + Google Search Console + Ahrefs (or similar). 1. Register your application with the Google Search Console: Figure 20, Google App Console for app developers Google Search Console - Add a new application 2. Click "Search Analytics" to see search result impressions and click- through rates:

29. Figure 21, Google play console The next part: 3. Navigate to User acquisition > Reports > Google Search (Organic) in your Google Play Console to see the terms that generate installations through SEO and App Packs: Figure 22, Google play console

30. Report on Acquisition No. 1 4. Use Google Play Console and Google Search Console to match terms to get impressions, clicks, and installation statistics from SEO: Monitoring backlinks with references Ahrefs is a fantastic tool for monitoring backlinks not only for websites but also for mobile applications (both iOS and Android): Figure 23, Monitoring backlinks with references UR: Your app's URL rating - the higher it is, the more exposure your app will have in mobile web searches. DR: Domain authority (the domains of Apple and Google that host your app are super-powerful).

31. Figure 24, Ahrefs Domains are referred to by the total number of domains referred to by. Organic keywords: the number of keywords that rank in the app's top 100. Using references to analyze backlinks Maintaining an eye on your app's / game's SEO rankings You may utilize TrueRanker, which is, in my opinion, one of the finest tools for tracking online rankings. Finally, some reflections. Having exposure not just in app stores, but also in mobile web search, is critical for applications and games looking to increase their downloads and revenue. Almost a third of all applications are found outside of app stores, via mobile search and App Packs. Search Engine Optimization (SEO) for mobile applications is becoming ubiquitous, and, like ASO, it is a long-term process of continuous

32. improvement, monitoring, and optimization. Refresh your keywords often, aim for more and better reviews and ratings, and prioritize obtaining high- quality backlinks to your download page, and your software will be ready to be found through all conceivable methods! Related posts: https://proreviewsapp.com/android-app-reviews https://proreviewsapp.com/the-most-preferred-ios-app-programming- language-for-app-developers Source: https://proreviewsapp.com/