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Importance of brand equity

Brand equity is the total value of a brand as a total. Brand equity is related to the image of your brand in the market. <br><br>

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Importance of brand equity

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  1. Importance of brand equity

  2. Brand equity is the total value of a brand as a total. Brand equity is related to the image of your brand in the market. Brand equity is important for a brand as it: ● Results in trustful and loyal customers ● Increases its market share ● Enables a brand to make more profits ● Acts like an asset and can be licensed, sold, or leased For building a high brand value you must be unique and serve its purpose to the customer. High brand equity enables you to sell the products at a high price and build a base of loyal customers. The sale of counterfeit products reduces the brand’s reputation as when a customer uses a fake product their perspective toward your brand changes. To avoid this, medGrids have developed an NFT-based anticounterfeit software known as medSure. medSure provides a unique QR code that optimizes the supply chain by providing the manufacturers with a track and trace system.

  3. Have any further queries? Feel free to contact us Email - info@medgrids.com Website - https://www.medgrids.com/ Follow MedGrids on Facebook https://www.facebook.com/medGrids/ Twitter https://twitter.com/medGrids Pinterest https://www.pinterest.co.uk/medgrids/ LinkedIn https://www.linkedin.com/company/medgrids/ Instagram https://www.instagram.com/Medgrids

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