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<br>The product life cycle was introduced in the 1950u2019s. It was used to explain the typical life cycle of a product from the time of its inception to its demise. The product life cycle is divided into four phases; these are product introduction, growth, maturity and decline. The goal of managers is to maximize the life cycle of the product and its value and profitability at each stage. PRODUCT INTRODUCTION This is the stage when the product is developed and introduced into the market. The goal of any company which introduces a new product is to meet customersu2019 needs with a quality product at the
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