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Soup consumption by people under medical observation is expected to trigger the market growth in near future.
Shares Forecast to 2021
Soup consumption by people under medical observation is expected to trigger
the market growth in near future. A soup is a liquid food mostly consisting of
vegetables and meat. It is usually served warm before any meals and is a very
Global soup market is expected to witness a steady growth owing to its presence in daily diet
especially in South East Asia. Soup consumption by people under medical observation is expected to
trigger the market growth in near future. A soup is a liquid food mostly consisting of vegetables and
meat. It is usually served warm before any meals and is a very popular appetizer. Most forms of soup
are taken before a meal to stimulate the appetite. The existence of soup can be traced far back,
however its commercialization started in the 19th century with the invention on canning. These items
are catered to the consumers with a lot of variety depending on the local taste. Development of retail
sector has been driving the market in recent years.
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These products are available at retail stores either in cans or in dried form. Canned products need
warming before consumption whereas the dried ingredients are to be mixed with boiled water.
Development of packaging industry has helped in driving the growth of these eatery items.
Sophisticated packaging solutions have resulted in increasing shelf life and therefore preserving the
taste and nutrient. Small eatery vendors and café outlets have been serving soups on account of their
increasing popularity. These outlets form an integral part of the value chain of street food where
consumers buy products on account of its affordable cost and convenience. Companies are targeting
these small vendors in order to increase their presence in the retail market and connect with the end
These small eatery outlets are used by smart marketers to promote their products using attractive
sign boards. The Campbell soup company invented condensed soup in 1897 and revolutionized the
commercial soup market in the U.S. Condensed soup are canned products in the concentrated form
which need the addition of water. Condensation allowed manufacturers to pack these products in
smaller cans and sell at a lower price. Moreover, consumers were able to customize their soups using
this condensed liquid as a base for home-made soups.
Hectic lifestyle and increasing standard of living drive the consumption of ready to eat products in
urban areas. Commercial soups available in the retail stores are quick and easy to make. Canned and
dried packs are available in supermarkets, hypermarkets and convenience stores. Canned products
are marketed as ready to eat with no further requirement for further processing. The demand has
further increased owing to microwave bowls, offering convenience at workplaces and small café
outlets. Clear soups are known to contain vegetables with less salt. Their increasing popularity as a
diet for medical patients is expected to drive the demand in near future. Health aware consumers
prefer clear soups on account of its nutrient content and low salt content. Such market trend is
expected to propel the demand over the forecast period.
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Some ingredients used in the manufacturing are subjected to health concerns, which are expected to
pull the demand down in the near future. Some soup categories are not preferred by the consumers
owing to the presence of monosodium glutamate. Companies have come up with products without
monosodium glutamate in order to cater these consumers. Some consumers may show symptoms of
allergy due to the presence of corn, soy, and nuts. Automated manufacturing of these products offers
bright opportunities for the overall industry growth. Production with the help of machines reduces
the risk of contamination on account of human touch. Also, manufacturers are able to produce on a
larger scale and therefore optimize their cost. These products vary from region to region and depend
on local taste. Manufacturers tend to modify their products in order to satisfy the need of local
The market is broadly segmented based on product type, which includes thick soup and clear soup.
Further, they are classified based on the product delivery for end consumer, which includes canned
packaging and dried packaging. Canned products are high in demand in North America whereas the
Asian market is mostly filled with dried packaged items. Asia Pacific dominated the regional demand
and is expected to continue the trend in near future as soups are an integral part of daily diet
especially in South East Asia.
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Regional demand is followed by North America. The U.S market witnesses the significant sale of these
ready to eat food items owing to its convenience. Key players operating in the manufacturing of
commercial soup are Maggi, Unilever, Campbell, Associated British Foods, Heinz, Premier foods and
Hain holdings. The Southeast Asian market is unstructured compared to North America on account of
the presence of small players catering to local tastes.
This report studies Soup in Global market, especially in North America, Europe, China, Japan, India
and Southeast Asia, focuses on top manufacturers in global market, with sales, price, revenue and
market share for each manufacturer, covering
• Campbell Soup
• ConAgra Foods
• HJ Heinz
• Unilever Group
• Associated British Foods
• Baxters Food Group
• Hain Celestial
• Kraft Foods
• Nissin Foods
• Premier Foods
• Toyo Suisan Kaisha
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Market Segment by Region, this report splits Global into several key Region, with sales, revenue,
market share and growth rate of Soup in these regions, from 2011 to 2021 (forecast), like
• North America
• Southeast Asia
Split by product type, with sales, revenue, price, market share and growth rate of each type, can
be divided into
• Ambient Soup
• Dried Soup
• Chilled Soup
• Frozen Soup
• UHT Soup
Split by application, this report focuses on sales, market share and growth rate of Soup in each
application, can be divided into
• Application 1
• Application 2
• Application 3
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