Mobile Chalkboard - PowerPoint PPT Presentation

Mizztech
the new face of learning management systems l.
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Mobile Chalkboard

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  1. The New Face of Learning Management Systems Mobile Chalkboard:

  2. Definition of Mobile Learning Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops) in the systematic delivery of curriculum and instruction • Graphics

  3. Focus of Mobile Learning:Smartphone

  4. Worldwide Smartphone Share:Q2-2008 – Q2-2009

  5. Summary of Smartphone Stats • Smartphone worldwide sales up 27% while worldwide mobile phones sales declined by 6% in Q2 2009 • Smartphone sales total 139.3 million units: up about 14% from 2007 • Smartphone sales projections to reach 406.7 million: 29% of global handset market by 2014 • Source: Mobile Web and AdMob Mobile Metrics (11/09)

  6. Introductions:Chalk Media Group • Chalk Media Group, Subsidiary of Research in Motion, established 1997 • Mobile Communications Software Company: Smartphone Platform • Specialization: Enterprise Technology Platforms & Video Production • Proven Ten-Year track record with assisting organizations in effective communications with its employees, business partners, & customers

  7. Need for Innovation • Chalk Media recognizes (2006) industry need for mobile communications that offered: • Security • Trackability • Rich Multimedia Pushcart • Effective Inner-Connectivity within Organization • Real-Time Adaptability

  8. Research: Mobile Deployment Content • Central focus of Chalk Solution is to drive business efficiencies and improve productivity through interactive and effective mobile communications through high-impact messaging • Chalk mobile “off the shelf” library separately service Blackberry Smart Phones • Lead project developers: • Steven Wachli • Jody Glidden • Michael LaBlanc

  9. Development of Mobile Chalkboard • Target Audience: Large/Medium Enterprises which deploying Blackberry devices to its workforce • Target Market: Fortune /Global 500 Companies In diverse industries : Telecommunications Professional Services Media Government Financial Services

  10. Commercialization of Mobile Chalkboard Business Model/Strategy (Recurring Business Model: Active Sales Cycle) • Increase software license by less than 1% of Blackberry users for profitability • Anticipate greater demand for license subscriptions • Progressive strategy of obtaining reseller contracts within Fortune/Global 500 Market • Marketing Strategy allows minimal downturn through diffusion into diverse markets

  11. Demonstration of Mobile Chalkboard • http://www.chalk.com/video_overview.aspx Mobile Chalkboard Experience

  12. Mobile Chalkboard: Current Applications for mLearning • Course slides with audio voiceover • • Videos (or audio podcasts) of professors or subject matter experts • • Productivity-enhancing information (ex. study tips, reminders, best practices) • • Mobile quizzes • feedback surveys • • Faculty updates

  13. Mobile Chalkboard: Benefits of mLearning Solutions for Education • Facilitation of curriculum and instruction: anytime. • Lends itself to the Constructivist Approach to Learning • Improves Retention of Knowledge/Student Engagement • Instant communication outside of class • Feedback through wireless channels

  14. Mobile Chalkboard in Use: Learning Management Systems • Mobile Learning with Blackberry Smartphone: University of Waterloo, Ontario Canada (http://www.blackberry.com/select/offers/education/UofWaterloo_BCS_FINAL.pdf)

  15. Mobile Chalkboard: Is this “right” for your Learning Community? Point s to Consider: • Institution objectives & budget? • Target Audience? • Creating or using existing content? • Presence of existing library to draw content? • Integration & tracking needs? • Who will be responsible for End User Support? • Success criteria? • Market Strategies for mlearning platform?

  16. For taking the time to view this presentation . . . . . .