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Presentation Transcript
definition of mobile learning
Definition of Mobile Learning

Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops) in the systematic delivery of curriculum and instruction

  • Graphics
summary of smartphone stats
Summary of Smartphone Stats
  • Smartphone worldwide sales up 27% while worldwide mobile phones sales declined by 6% in Q2 2009
  • Smartphone sales total 139.3 million units: up about 14% from 2007
  • Smartphone sales projections to reach 406.7 million: 29% of global handset market by 2014
  • Source: Mobile Web and AdMob Mobile Metrics (11/09)
introductions chalk media group
Introductions:Chalk Media Group
  • Chalk Media Group, Subsidiary of Research in Motion, established 1997
  • Mobile Communications Software Company: Smartphone Platform
  • Specialization: Enterprise Technology Platforms & Video Production
  • Proven Ten-Year track record with assisting organizations in effective communications with its employees, business partners, & customers
need for innovation
Need for Innovation
  • Chalk Media recognizes (2006) industry need for mobile communications that offered:
  • Security
  • Trackability
  • Rich Multimedia Pushcart
  • Effective Inner-Connectivity within Organization
  • Real-Time Adaptability
research mobile deployment content
Research: Mobile Deployment Content
  • Central focus of Chalk Solution is to drive business efficiencies and improve productivity through interactive and effective mobile communications through high-impact messaging
  • Chalk mobile “off the shelf” library separately service Blackberry Smart Phones
  • Lead project developers:
  • Steven Wachli
  • Jody Glidden
  • Michael LaBlanc
development of mobile chalkboard
Development of Mobile Chalkboard
  • Target Audience:

Large/Medium Enterprises which deploying Blackberry devices to its workforce

  • Target Market:

Fortune /Global 500 Companies

In diverse industries :


Professional Services



Financial Services

commercialization of mobile chalkboard
Commercialization of Mobile Chalkboard

Business Model/Strategy

(Recurring Business Model: Active Sales Cycle)

  • Increase software license by less than 1% of Blackberry users for profitability
  • Anticipate greater demand for license subscriptions
  • Progressive strategy of obtaining reseller contracts within Fortune/Global 500 Market
  • Marketing Strategy allows minimal downturn through diffusion into diverse markets
demonstration of mobile chalkboard
Demonstration of Mobile Chalkboard

Mobile Chalkboard


mobile chalkboard current applications for mlearning
Mobile Chalkboard: Current Applications for mLearning
  • Course slides with audio voiceover
  • • Videos (or audio podcasts) of professors or subject matter experts
  • • Productivity-enhancing information (ex. study tips, reminders, best practices)
  • • Mobile quizzes
  • feedback surveys
  • • Faculty updates
mobile chalkboard benefits of mlearning solutions for education
Mobile Chalkboard: Benefits of mLearning Solutions for Education
  • Facilitation of curriculum and instruction: anytime.
  • Lends itself to the Constructivist Approach to Learning
  • Improves Retention of Knowledge/Student Engagement
  • Instant communication outside of class
  • Feedback through wireless channels
mobile chalkboard in use learning management systems
Mobile Chalkboard in Use: Learning Management Systems
  • Mobile Learning with Blackberry Smartphone: University of Waterloo, Ontario Canada


mobile chalkboard is this right for your learning community
Mobile Chalkboard: Is this “right” for your Learning Community?

Point s to Consider:

  • Institution objectives & budget?
  • Target Audience?
  • Creating or using existing content?
  • Presence of existing library to draw content?
  • Integration & tracking needs?
  • Who will be responsible for End User Support?
  • Success criteria?
  • Market Strategies for mlearning platform?