SEO PPTSimple Steps To A 10 Minute SEO PPT

1. DIGITAL MARKETING- ON PAGE SEO

3. What is the SERP? A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine. Each search engine's SERP design is different, but since Google is the most popular—holding over 80% of the market share—we'll focus on their features and algorithms.

4. Introduction of SEO At its core, SEO is the process of making your site rank as high as possible in Google when someone types in “Watches for men” (or whatever it is you sell, promote, or talk about.) The higher your site ranks, the more visible your business is, and the more traffic and sales your business is likely to generate. If you are just getting started in SEO, though, you might be a little lost. SEOstands for search engine optimization.

5. Relevant, Optimized Content Wins Every TimeThere are a ton of technical SEO factors – site structure, anchor text, URL structure, and so forth.

6. What are Google Algorithms? Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages (SERPs). In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year. • 1

7. Some Important Google Algorithms

8. What Is On-Page SEO? • Content quality. • Keyword density. • Title and description. • URL structure. • Page experience and usability. • Media optimization. • Internal and external links, etc.

9. SEO FACTORS THAT RULE TODAY & BEYOND • Keywords are still critical, but context matters more. Google crawlers now analyze the context and look for related secondary keywords that share the searcher’s intent. • Include clear, keyword-rich titles, meta descriptions, alt attributes, H1 tags, and URLs. These factors tell Google that your site is relevant and helps it rank. • Length matters, but relevance matters more. Google says: “The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page.”

10. What is Keyword Planner : Keyword Planner helps you research keywords for your search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

11. Types of • Primary Keyword Secondary Keyword • Content idea Keyword

12. Title in On-Page SEO: A title tag is the HTML element used to specify the title of a webpage. Its primary job is to tell visitors and search engines what they can expect from the web page (in the shortest and most concise way possible).

13. Meta Description: A meta description is a promise you make to searchers. Among a sea of competing web pages, it calls out to them and says, “This is the page you're looking for.” When you type a search query into Google—let's use “temporary tattoos” as an example—the algorithm displays results on the search engine results page (SERP)

14. What is a URL?A Uniform Resource Locator (URL) is the web address that we enter into a browser to access a web page. What is URL structure? A URL is an address on the internet. It’s made up of a protocol, domain name, and a path.

15. What is an image ALT tag? An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an eCommerce store's search engine rankings.

16. What is a robots.txt file used for? A robots.txt file tells search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google. To keep a web page out of Google, block indexing with no index or password-protect the page.

17. What is an XML sitemap?  An XML sitemap is a file that lists a website's important pages, making sure Google can find and crawl them all. It also helps search engines understand your website structure. You want Google to crawl every essential page of your website.

18. What is SEO content optimization? Essentially, content optimization, or SEO (search engine optimization), is the process of optimizing your content to make sure that it's more visible through the web. Search engine robots will rank highly optimized content higher on a search engine page than non-optimized content.

19. Loading speed optimization: Cheap web hosting can cost you money in terms of speed. Since many people use their phones exclusively for web browsing, mobile page speed optimization is very important. Remember, mobile pages are considered separately for SEO results. Your site's mobile pages do not automatically inherit the main site's SEO ranking

20. What is anchor tag optimization in SEO? The simplest way to optimize anchor text for SEO is simply to make sure the anchor text uses descriptive keywords to accurately describe the page or idea you're linking to. But be careful! In SEO, it's easy to "over-optimize" your anchor text by over-relying on repetitive, keyword-rich phrases.

21. What does CMS mean? content management system CMS stands for the content management system. CMS is computer software or an application that uses a database to manage all content, and it can be used when developing a website. • 2

22. About Learning Digital Marketing Want to learn complete SEO Course, Learn complete SEO course in Ahmedabad at Digital Pundit, Rahul Soni is providing good knowledge SEO and teaching complete digital marketing in Ahmedabad. Join Digital Pundit Now. • 2

23. Thanks! -Mitul Brahmaniya