5 Questions to Ask Before Creating Landing Pages

1. A Preparatory Timeline 5 QUESTIONS TO ASK BEFORE CREATING LANDING PAGES WHAT ARE OUR CAMPAIGN GOALS? Figure out what the campaign goals are, including what you want leads to do next, and how much information you want to collect from them (just name and email, or more details like job role and company name). WHAT DO VISITORS NEED FROM OUR LANDING PAGE? Visitors need a clear call to value to give up their contact information. Put yourself in their shoes and ask: What do I get if I fill out this form? Think about how to make the content more enticing by using preview images or videos. HOW WILL VISITORS GET TO MY LANDING PAGE? Consider the journey a visitor will take to get to the landing page. (Did they come in from a PPC ad? email? organically?) You’ll want to tie your landing page content back to the source of their visit and make sure that it creates a seamless experien WHAT SHOULD OUR CREATIVE TEAM KNOW? Provide your writer, designer and possibly your developer with clear instructions about campaign goals and give them the following: ARE WE TRACKING AND TESTING LANDING PAGE PERFORMANCE? It’s so important to test, measure and continue to optimize your landing pages for maximum performance. Use heat mapping tools like HotJar to see where people are clicking on your landing pages. CONGRATULATIONS! TIME FOR WEB DESIGN. CREATED BY: WWW.RAINASTUDIO.COM REFERENCE: HTTPS://THEWHOLEBRAINGROUP.COM/BLOG/5- QUESTIONS-TO-ASK-BEFORE-CREATING-LANDING- PAGES/ AVAILABLE WEB DESIGN SERVICE ON FIVERR: WWW.FIVERR.COM/RAINASTUDIO