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The DeSoto Times Today. Getting Results for Advertisers. The DeSoto Times Today. DeSoto County’s most established, fastest growing, newspaper: Since 1839, the community’s leading editorial conscience and voice, and the county’s oldest business.

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the desoto times today

The DeSoto Times Today

Getting Results for Advertisers

the desoto times today1
TheDeSoto Times Today
  • DeSoto County’s most established, fastest growing, newspaper:
    • Since 1839, the community’s leading editorial conscience and voice, and the county’s oldest business.
    • Since August, 1997, DeSoto County’s only daily newspaper.
    • The DeSoto Times Today’s paid circulation grew a whopping 57% over last year.
the desoto times today2
TheDeSoto Times Today
  • Serving the Memphis area and state’s fastest growing population.
    • DeSoto County is experiencing explosive growth--every week 8.3 new families move into DeSoto County.
    • In the last three years (since 1997) population has increased 19% to 104,342 people.
    • DeSoto County ranks seventh in the nation in “potential for growth and prosperity.”
the desoto times today3
TheDeSoto Times Today
  • Serving the Memphis area’s most affluent population.
    • Highest average Household income in the Memphis Trading Area.
      • Hernando - $52,137
      • Horn Lake - $51,212
      • Olive Branch - $57,197
      • Southaven - $58,887
the desoto times today4
TheDeSoto Times Today
  • The area’s quality newspaper.
    • Small Business of the Year, Southaven Chamber of Commerce, 1998
    • Mississippi Press Association, Division C, seven first-place awards including the prestigious General Excellence Award, 1998
    • Mississippi-Louisiana Associated Press, 3 First- place awards, 1999.
  • Awards = Quality. Quality = Credibility
the desoto times today serves its community
The DeSoto Times Today Serves Its Community
  • Sponsored Southaven SpringFest
  • Sponsored Hernando’s A-Fair
  • Major sponsor DeSoto County Business Expo
  • Conducted Citizenship Bee for DeSoto County students
  • Sponsored Baptist Hospital Progressive Care Center AutumnFest
  • Sponsored golf event to raise money for Habitat for Humanity
  • Community Service = Credibility = Positive advertising environment
newspapers get results for advertisers
Newspapers Get Results for Advertisers
  • The #1 Local Medium?
    • Habit, familiarity
    • Tangible
    • Portable
    • Low production cost Vs. TV, Cable
    • Expandable inventory
    • Classifieds
newspapers
Newspapers
  • The #1 Local Medium
    • Readers pay for it
    • Special-interest sections
    • Upscale, best prospects
    • Coupon capability
    • Co-op opportunities
newspapers get results for advertisers1
Newspapers Get Results for Advertisers
  • Readers shop newspapers (thin market)
    • Only 4% of consumers are “in the market” on any day.
    • Miss that day, and you’ve missed a sale.
    • New advertising research indicates that two principles are critical to advertising success:
      • Consistency
      • Recency
consistency
Consistency
  • Have exposure on a consistent basis--every day to create awareness and interest.
    • As constant reminders
    • As reinforcement of brand preference
recency
Recency
  • Research indicates that the most effective ad is the last ad seen before a purchase (recency).
  • Consistency and recency go hand in hand.
  • Be in the paper every day to assure yours is the last ad seen before a purchase.
  • Better to be in more often with smaller ads than to be in less frequently with bigger ads.
the desoto times today gets results
The DeSoto Times Today Gets Results
  • Ask All Star Chevrolet
  • Ask Southland Chrysler Jeep
  • Ask Trinity Baptist Church
  • Ask Bancorp South
the desoto times today5
The DeSoto Times Today
  • Fills in the DeSoto County newspaper hole.
    • The Memphis newspaper doesn’t reach 69% of DeSoto County Households.
    • The Memphis newspaper’s circulation in DeSoto County is declining about 2% a year.
      • The DeSoto Times Today’s circulation is growing at the rate of 57% per year.
the desoto times today6
The DeSoto Times Today
  • Reaches 21% of DeSoto County Households.
  • Thirty-nine percent of DeSoto Countians read the DeSoto Times Today last week.
  • Thirty-nine percent of DeSoto Times Today readers do not subscribe to the Memphis paper.
summary
Summary
  • DeSoto County’s only daily newspaper.
  • Circulation grew 57% over last year.
  • Serving Memphis’s and state’s fastest growing area.
  • Serving the Memphis area’s most affluent households.
  • The area’s quality newspaper.
  • Newspaper’s are the #1 local advertising medium.
  • Newspapers get results by reaching customers “in the market” through consistency and recency.
  • The DeSoto Times Today gets results for advertisers.
the desoto times today advertising solutions
The DeSoto Times TodayAdvertising Solutions
  • Exciting, credible editorial environment
    • Complete shopping information
    • Local personality profiles
    • News about local schools
    • Comprehensive local sports coverage
    • Commentaries from local and state leaders
    • Comics and puzzles
    • Recipes and home improvement ideas
the desoto times today advertising solutions1
The DeSoto Times TodayAdvertising Solutions
  • Branding packages
  • Special sections
    • Brides
    • Parenting
    • Home, Lawn & Garden
    • Back to School
    • DeSoto Outdoors (Hunting & Fishing)
  • Easy-to-read Classifieds
get results
Get Results
  • Your DeSoto Times Today Sales Consultant is dedicated to giving you:
    • Customer-focused service
    • Fast service
    • The latest information about DeSoto County
    • Advertising campaigns that get results
  • When can we start?