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Practical Strategies for Building A Library 2.0 Game Plan. Terence K. Huwe Institute for Research on Labor and Employment Library University of California, Berkeley ACRL Webcast, May 14, 2007. What We’ll Cover Today:. Web 2.0 and Library 2.0 in context of:

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Practical strategies for building a library 2 0 game plan

Practical Strategies for Building A Library 2.0 Game Plan

Terence K. Huwe

Institute for Research on Labor and Employment Library

University of California, Berkeley

ACRL Webcast, May 14, 2007

What we ll cover today
What We’ll Cover Today:

  • Web 2.0 and Library 2.0 in context of:

    • Long-term research library goals and practices

    • A changing technology environment

    • Rapidly evolving student populations of “Millennials” and “NextGens”

  • Implementation strategies--with examples from the IRLE Library (and a few others too)

  • Concrete starting points for 2.0 technologies that make sense in local settings

  • We’ll focus on the easy-to-get-started applications

  • We won’t be looking at “live” applications—this is an overview

Library2 0 a strategic approach step by step
Library2.0: A Strategic Approach, Step by Step

  • Step 1: Understand the new applications

  • Step 1A: Assess your Web services for new opportunities

  • Step 2: Update your community awareness

  • Step 3: Review Library 1.0 as a game plan guide

  • Step 4: Choose 2.0 applications based on perceived community needs

Overview of web 2 0 library 2 0 they re fast moving memes
Overview of Web 2.0 & Library 2.0:They’re Fast-Moving “Memes”

  • Web 2.0 & Library 2.0 are moving targets

  • It’s all about interactivity, community-building, “talking back”

  • The Semantic Web will redefine the playing field with new embedded capabilities—so thinking ahead is crucial

  • Web4Lib “2.0” discussion thread: Library 1.0 architecture remains “balkanized” –fix it first

  • The Information Cascade: 2.0 books, Blogs, Podcasts, Webcasts, journal articles and more!

  • For the rest of us: We have to start somewhere

The immediate challenge harness technologies of collaboration to be distinctive
The Immediate Challenge:Harness “Technologies of Collaboration” to beDistinctive

  • Library Journal: “Journey to Library 2.0” by Robin Hastings (April 15, 2007, p. 36)

  • Books and case studies—lots of test projects, a bewildering array of choices

  • The good news: getting started is not difficult, and can be broken into steps

  • But--it helps if you know where you want to go!

Polling question
Polling Question

  • A. How many of you are Blogging at work?

  • B. How many of are podcasting—either at home or at work?

  • C. How many of you utilize a social bookmarking program?

Library 2 0 planning steps 1 1a 2 go together
Library 2.0 Planning: Steps 1, 1A & 2 Go Together

  • Step 1: Understand the technology choices and make informed decisions on which to use

  • Step 1A: Review your Web, assess your physical space

  • Step 2: Take a fresh, in-depth look at your user community. If necessary, consider:

    • Interviews

    • Focus groups

    • “Information audits”

    • Research the literature

Step 1 technology evaluation a brief rundown of 2 0 applications some products
Step 1: Technology EvaluationA Brief Rundown of 2.0 Applications & Some Products

  • Blogs: Blogger & Bloglines for starters

  • Wikis: JotSpot

  • Podcasts: Odeo

  • Intranets & Extranets: Joomla, Google

  • Social Networking: MySpace, Second Life

  • Social Bookmarking:, flickr

Step 1a assess existing bridge technologies
Step 1A:Assess Existing “Bridge Technologies”

  • Standard Web technologies are the “glue” for most 2.0 applications--and they’re changing too

  • The Power of Place: The “Library Commons” has become a vibrant “innovation lab” for understanding how students use the new tools

  • Intranets, Extranets and “virtual private networks” remain crucial to community building in firms and in “communities of practice”

Examples of bridges
Examples of “Bridges”

  • Google “appliances” can build an Extranet:

    • Easy to launch, effective community builder

  • Joomla: Intranet-in-a-box (?)

    • Terrific, open source, but hard to customize

  • Jotspot:

    • Bought recently by Google--sort of a “super wiki”

  • Research Library Web sites:

    • The California Digital Library: Wow!

  • Digital Conversations (email or other)

  • Library Commons: Physical space planning is “hot”

Step 2 reassess your community
Step 2: Reassess Your Community

  • The research university is changing fast

  • Some “Communities of Practice” within the University are converging, others are splitting apart

  • How are teaching and research being approached?

  • How is community service being approached

  • How are students interacting and studying?

  • What special knowledge can you bring to the mix?

Polling question teaching and outreach
Polling Question: Teaching and Outreach

  • A. How many of you regularly engage in structured user interview processes?

  • B. How many of you network with faculty on a one to one basis and discuss library and teaching technologies?

  • C. How many offer one to one or group training for users—faculty and grads especially?

Some things to watch for and actions to consider
Some Things to Watch For and Actions to Consider

  • Survey: How much “authoring” is going on via the Web, and by whom? (Blogs, Wikis, e-journals)

    • This can be a major tip-off for community readiness

  • Survey: What are they saying in the disciplines?

  • Action: Create a focus group or small group

  • Action: Try implementing an interactive feature

  • Action: Understand undergraduate culture in your setting

Step 3 utilizing library 1 0 strategies to understand 2 0 opportunities
Step 3: Utilizing “Library 1.0” Strategies to Understand 2.0 Opportunities

  • Use your Webs and Intranets--they’re still crucial

  • Apply everything meaningful about “Library 1.0:”

    • Reference, outreach, collection planning

    • Excuse my saying so: they’re still “killer app’s”

    • May ’07 Web4Lib “1.0 & 2.0” thread: yes, 1.0 technologies aren’t flawless—but let’s get to work

Step 4 match new technologies with your community
Step 4: Match New Technologies with Your Community Understand 2.0 Opportunities

  • Having reassessed your user community, you have some new knowledge

  • It’s time to assess the applications and see which (if any) fit

  • Here’s how we did at UC Berkeley’s Institute for Research on Labor & Employment

Our community in context
Our Community in Context Understand 2.0 Opportunities

  • “Organized Research Unit” at UCB

  • 80 faculty from 14 schools and departments

  • A 400-person community of practice within a 45,000 campus setting (students & staff)

  • We support faculty research and doctoral-level study--not undergraduate teaching

The library is the networking leader
The Library is the Networking Leader Understand 2.0 Opportunities

  • We run the Web, Intranet & Extranets

  • We generate print & digital publications

  • We manage “online conversations”

  • We take the lead on introducing many new technologies

  • In 2006, we renovated the Library and created a multi-function Library Commons

What we needed more of
What We Needed More of: Understand 2.0 Opportunities

  • Secure document sharing

  • Interactive Web services in support of faculty, particularly for fieldwork

  • Webcasting and Podcasting

  • An better Intranet with full scale “Facebook”

  • Rapid publication of hard-hitting research on the California workforce--digital and in print, too

How we began
How We Began: Understand 2.0 Opportunities

  • Blogging--for a few years now

  • Intranet: Started with Zope, moved to Joomla

  • Webcasting & Webconferencing

    • Tapping services offered by campus

    • Exploring international applications, US-China

  • Wikis

    • For the InterDisicplinary Immigration Workshop

  • Our own “Facebook” with Flickr site to follow

Practical strategies for building a library 2 0 game plan

With blogging up and running
With Blogging Up and Running… Understand 2.0 Opportunities

  • Time to re-launch a secure Intranet

  • We picked Joomla over Google

    • We’ve found we need more customizing than we thought (and that programming work is arduous)

  • We wanted a secure “home” –and most of all, a “Facebook”

  • We’re interested in utilizing Social Bookmarking as an add-on to our Blogs (

From webcasts to podcasts
From Webcasts to Podcasts Understand 2.0 Opportunities

  • Campus jumped in—but they charge for services

  • Podcast downloads exceed Webcasts

  • You can get both at the Campus NewsCenter

  • “And this just in”: “CalTube” (a YouTube wannabe)

  • No local support? Use Odeo and get started on the cheap

Odeo the start fast tool
Odeo: The “Start Fast” Tool Understand 2.0 Opportunities

  • Odeo is a compendious mish-mash of podcasts—more than a little distracting

  • But librarians are using it for podcasts

  • Low threshold to getting going—a real plus

And here s another emerging solution for apple aficionados
And Here’s Another Emerging Solution for Apple Aficionados Understand 2.0 Opportunities

  • With the release of Leopard in October 2007, Apple is launching a low-cost podcasting setup

  • What’s needed: a Mac (Mini OK) in the screening room, a Mac server, and disk space—lots of it

  • We’re going to propose this setup so we can build a local archive—and beat the $1800 per-event setup cost that the campus charges

Some other examples of quick starts that are working well
Some Other Examples of Quick Starts that are Working Well Understand 2.0 Opportunities

Robin Hastings, Missouri River Regional Library:

Using to improve the Reference Database

Robin s case study in time savings
Robin’s Case Study in Time Savings Understand 2.0 Opportunities

“We add links to our account that are used regularly by our reference staff. Each computer on the ref desk, as well as each ref staff's computer, has a "post to" button on the toolbar that makes this a pretty easy process for them. This has *greatly* improved our ability to get links onto the reference links page without having to go through me (the library's webmaster) to be hand-coded into the page. The reference staff use this account instead of bookmarks on the machines because all links are there all the time - this has really helped them keep track of the services that they use online!”

More staff time savers
…More Staff Time Savers Understand 2.0 Opportunities

Leslie Johnston

Head, Digital Access Services

University of Virginia Library

A site that keeps track of digital initiatives

Another viewpoint on library 2 0
Another Viewpoint on Library 2.0 Understand 2.0 Opportunities

David Walker, Library Web Services Manager, California State University:

  • 2.0 technologies shouldn’t crowd out systems integration

  • Undergrads may not subscribe to services

  • Usability should drive 2.0 integration

  • If we focus too much on 2.0 tech, are we drawing energy away from our legacy “fixes?” (OPAC, ILS, ERM, CMS)

In response strategic thinking drives the right implementations
In Response: Strategic Thinking Drives the Right Implementations

  • Each of these 2.0 projects shown here link people—the “sizzle” is up front

  • Blogs, Wikis, bookmarks: they don’t have to run on a campus server—so ramping up can be speedy—and driven by solo, enterprising staff

  • The architects of the projects have done their homework

  • Daring, strategic thinking can trump cautious thinking—i.e., sometimes you gotta take the leap

  • We must monitor emerging technologies in order to strengthen our legacy systems

In summary
In Summary Implementations

  • Developing a Library 2.0 game plan does not have to be a monumental task

  • Take a bite-size approach, and start with applications you personally enjoy

  • “Library 1.0” is still powerful

  • Communities of practices are changing

  • Understanding the direction of change should guide your game plan

Resources and references
Resources and References Implementations

  • Web4Lib:

  • Missouri River Regional Library Reference Links Database:

  • UVA Digital Library Bookmarks:

  • Joomla:

  • Google Extranet Building Blocks:

  • Library Journal Article: “Journey to Library 2.0” by Robin Hastings (April 15, 2007, p. 36)

  • Odeo:

  • Jotspot:

  • Learning Spaces, an Edcause ebook:

Practical strategies for building a library 2 0 game plan1

Practical Strategies for Building A Library 2.0 Game Plan Implementations

Terence K. Huwe

Institute for Research on Labor and Employment Library

University of California, Berkeley

ACRL Webcast, May 14, 2007