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National Technology Platform on “Italian Food for Life” The Vision for 2020 and beyond Presentazione della Piattaforma Tecnologica Nazionale AIIPA MILANO, 4 OTTOBRE 2006 Dr. Daniele Rossi Chairman of the National Technology Platform “Italian Food for Life”

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National Technology Platform on “Italian Food for Life” The Vision for 2020 and beyond


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slide1
National Technology Platform on

“Italian Food for Life”

The Vision for 2020 and beyond

Presentazione della Piattaforma Tecnologica Nazionale

AIIPA

MILANO, 4 OTTOBRE 2006

Dr. Daniele Rossi

Chairman of the National Technology Platform “Italian Food for Life”

Chairman of the CIAA Research Expert Group

Director General of Federalimentare

slide2
Food and Drink Industry is the second manufactoring sector in Italy and the first in the EU

AIIPA, Milano, 4 ottobre 2006

slide3

TOTAL TURNOVER BY PRODUCT (2005)

AIIPA, Milano, 4 ottobre 2006

innovators groups smes net ssa eu
Innovatorsgroups - SMEs-NET SSA (EU)

Europe

Major innovators: 41%

Only

15%

of all

F&D firms

did not

introduce

innovations

in the

last three

years

Process

major

innovation

23%

Product

major

innovation:

31%

Both:

13%

Improvers who did not

introduced major innovations:

44%

AIIPA, Milano, 4 ottobre 2006

slide6

Innovators groups - SMEs-NET SSA (EU)

Italy

Major innovators: 34%

Process

major

innovation

20%

Product

major

innovation:

23%

24%

of all

F&D firms

did not

introduce

innovations

in the

last three

years

Both:

12%

Improvers who did not

introduced major innovations:

42%

AIIPA, Milano, 4 ottobre 2006

smes priorities smes net ssa eu
SMEspriorities - SMEs-NET SSA (EU)

Italy

Europe

AIIPA, Milano, 4 ottobre 2006

slide8

The innovation map of UE Food & Drink Industry - SMEs-NET SSA (EU)

  • Note:
  • innovations introduced in the last three years:
  • If a firm introduce both a major innovation and improvments, it is considered as a major innovator.
  • If a firm incroduced both process and product innovations, it is considered as process innovator.

AIIPA, Milano, 4 ottobre 2006

slide13

The 5 priorities of the Italian Food and Drink Industry to be competitive

The Italian Food and Drink Industry has elaborated a strategy for the next 10 years structured in 5 priorities based on the outputs of the «Study on the scenarios towards 2015»

INNOVATION AND DEVELOPMENT

STRENGTHENING OF THE FOOD CHAIN

INDUSTRIAL POLICY

COMPANY DIMENSION

PROMOTION OF THE

MADE IN ITALY

Source: Federalimentare President’s report 2006

AIIPA, Milano, 4 ottobre 2006

european technology platform food for life
European Technology Platform Food for Life

Communication,

Training &

Technology Transfer

Food

Food &

Quality &

Health

Manu-

facturing

Food Safety

-

Food &

Sustainable

Consumer

Food Production

Food Chain Management

AIIPA, Milano, 4 ottobre 2006

Source: CIAA “ Food for Life” - The Vision

slide15
Goal 1. Measuring consumer behaviour in relation to food

Goal 2.Developing comprehensive models of consumer food choice processes

Goal 3. Developing strategies to induce behavioural change to improve consumer health and social responsibility

Goal 4. Promoting effective interaction with consumer groups and consumers directly through communication and public participation

Goal 5. Understanding consumer behaviour in relation to health and nutrition

Goal 6. Understanding consumer behaviour in relation to food quality and manufacturing

Goal 7. Understanding and addressing consumer concerns with food safety issues

Goal 8 – Understanding consumers and their behaviour

Goal 9 - Interaction with consumers to assess their willingness to pay for innovative products and for food chains which take into account sustainable consideration of environment, ethics and fair trade.

Goal 10 - Designing and testing new ways to communicate nutritional/other values to target populations, with some attention devoted to changes in “kitchen logic”.

Challenge 1. Food & consumer

Ensuring that consumers make the healthy choice the easy choice

Source: “ Italian Food for Life” - The Vision

AIIPA, Milano, 4 ottobre 2006

challenge 2 food health delivering a healthy diet
Challenge 2.Food & healthDelivering a healthy diet

Goal 1. Understanding brain function in relation to diet

Goal 2. Understanding dietary effects on immune and intestinal function

Goal 3. Understanding the link between diet and metabolic function

Goal 4. Understanding the relationship between the quality of animal products and the quality of animal breeding

Source: “ Italian Food for Life” - The Vision

AIIPA, Milano, 4 ottobre 2006

healthy ageing goal
Healthy Ageing: Goal

To influence an individual’s state of ageing and deliver a personal regime of nutrients, lifestyle and advice for healthy longevity.

Well-Being/

Appearance

Add life to years

Age

Source: CIAA “ Food for Life” - The Vision

AIIPA, Milano, 4 ottobre 2006

a vision for improving population health
A vision for improving Population Health

Target population for

Food Industries & Public healthcare

Target population

for Pharma Industries

Population numbers

Unhealthy condition

AIIPA, Milano, 4 ottobre 2006

Healthy

Source: CIAA “ Food for Life” - The Vision

slide19

Challenge 3.Food quality & manufacturingDeveloping value-added food products with superior quality, convenience, availability and affordability

Goal 1. Producing tailor-made food products

Goal 2. Improving process- and packaging design and process control

Goal 3. Improving understanding of process-structure-property relationships

Source: “ Italian Food for Life” - The Vision

AIIPA, Milano, 4 ottobre 2006

slide20
Goal 1. Predicting and monitoring the behaviour and fate of relevant known and emerging biological hazards

Goal 2. Predicting and monitoring the behaviour and fate of relevant known and emerging chemical hazards including toxins of biological origin

Goal 3. Improving risk assessment and risk-benefit evaluation in the food chain

Goal 4. Developing tools and addressing measures to ensure safety of the food chain

Challenge 4. Food safety

Assuring safe foods that consumers can trust

Source: “ Italian Food for Life” - The Vision

AIIPA, Milano, 4 ottobre 2006

safety by design
“Safety by Design”

Food Safety by Design

Consumer Use

Safe Use

Supply Chain

Safe Distribution

Product Manufacture

Raw Materials

SAFE PRODUCT

Process Design

Safe Process

Product Design

Safe Formulation

Source: CIAA “ Food for Life” - The Vision

AIIPA, Milano, 4 ottobre 2006

challenge 5 sustainable food production achieving sustainable food production
Challenge 5.Sustainable food productionAchieving sustainable food production

Goal 1. Understanding of the sustainability of food production and supply in Italy

Goal 2. Research on scenarios of future Italian food production and supply

Goal 3. Developing sustainable processing, packaging and distribution

Goal 4. Developing and implementing sustainable primary food production

Source: “ Italian Food for Life” - The Vision

AIIPA, Milano, 4 ottobre 2006

challenge 6 food chain management managing the food chain
Challenge 6.Food chain managementManaging the food chain
  • Goal 1. Identification of possible scenarios
  • Goal 2. Stabilising markets and supporting food chain dynamics through the generation and preservation of trust
  • Goal 3. Improving the innovation potential of the food chain
  • Goal 4. Supporting competitiveness through integration
  • Goal 5. Participation of small producers in complex food chain operations

Source: “ Italian Food for Life” - The Vision

AIIPA,Milano, 4 ottobre 2006

slide24
Goal 1. Communication

Goal 2. Training

Goal 3. Improved Technology Transfer

Challenge 7.

Communication, training and technology transfer

AIIPA, Milano, 4 ottobre 2006

Source: “ Italian Food for Life” - The Vision

italian food for life events
Italian Food for Life - Events

28 March 2006 – 1st Bologna meeting

27 April 2006 – 2nd Bologna meeting

5 July 2006 - Launch of the Platform in Rome (c/o CRUI/LUISS)

6 July 2006 – Meeting with the EU Commissioner J. Potočnik on National Platforms (J.Martin, J.Maat, D.Rossi)

26 July – 3rd Bologna meeting

4 October 2006 – Presentation of the Platform to the enterprises c/o AIIPA

October – Road show to the Food & Drink Italian Associations

November – 4th Bologna meeting (Constitution of the National Platform “Italian Food for Life”)

AIIPA, Milano, 4 ottobre 2006

slide26

Technology Platforms - contacts

AIIPA, Milano, 4 ottobre 2006

specific programmes
SpecificProgrammes

7th Framework Programme 2007 - 2013

Cooperation – Collaborative research

Ideas – Frontier Research

People – Human Potential

Capacities – Research Capacity

Source: European Commission

AIIPA, Milano, 4 ottobre 2006

slide28

Cooperation – Collaborative research

9 Thematic Priorities

  • Health
  • Food, agriculture and biotechnology
  • Information and communication technologies
  • Nanosciences, nanotechnologies, materials and new production technologies
  • Energy
  • Environment (including climate change)
  • Transport (including aeronautics)
  • Socio-economic sciences and the humanities
  • Security and space

+ Euratom: Fusion energy research, nuclear fission and radiation protection

Source: European Commission

AIIPA, Milano, 4 ottobre 2006

7th framework programme 2007 2013 food agriculture and biotechnology
7th Framework Programme 2007 -2013 Food, Agriculture and Biotechnology
  • Sustainable production and management of biological resources from land, forest and aquatic environments
  • Fork to farm: food, health and well being
  • Life sciences and biotechnology for sustainable non-food products and processes

The Food, agriculture and biotechnology priority aims at building a European "knowledge based bio-economy" to answer the growing demand for safer and healthier food as well as for sustainable use and production of renewable bio-resources.

Source: European Commission

AIIPA, Milano, 4 ottobre 2006

slide30

7FP – Fork to Farm: Food and health and well being

  • Area 2.2.1. Consumers – Call 2007-1
  • Networking of food consumer science in Europe and development and application of social and behavioural sciences to food research
  • Funding scheme: Network of Excellence
  • Developing research tools for food consumer science in the Western Balkan Countries
  • Funding scheme: Small collaborative project / Specific International Cooperation Action
  • Food labelling and consumer behaviour
  • Funding scheme: Small collaborative project

AIIPA, Milano, 4 ottobre 2006

slide31

7FP – Fork to Farm: Food and health and well being

  • Area 2.2.2. Nutrition – Call 2007-1
  • Effect of diet on mental performance

Funding scheme: Large collaborative project

  • Impact of diet on ageing

Funding scheme: Large collaborative project

  • Optical technologies for monitoring the human nutrition status and the onset of nutrition-related health problems

Funding scheme: Up to two small collaborative project(s)/ NEST activity

  • Malnutrition in developing countries

Funding scheme: Small collaborative project/Specific International Cooperation Action

  • Diet for patients in hospitals and at home: disease-related malnutrition

Funding scheme: Small collaborative project

AIIPA, Milano, 4 ottobre 2006

slide32

7FP – Fork to Farm: Food and health and well being

Area 2.2.2. Nutrition – Call 2007-2A

Diet and its effect on the development of intestinal microflora and on the immune system through the entire life span

Funding scheme: Large collaborative project

Systems Biology and bioanalytical tools for nutrition research

Funding scheme: Large collaborative project

AIIPA, Milano, 4 ottobre 2006

slide33

7FP – Fork to Farm: Food and health and well being

  • Area 2.2.3. Food processing – Call 2007-1
  • Smart control for improved food and feed technologies

Funding scheme: Large collaborative project

  • Assessment and improvement of existing food and feed technologies

Funding scheme: Up to two small collaborative projects

  • Harmonising and integrating research on food technology, safety and nutrition through commonly shared food models

Funding scheme: Small collaborative project

  • Nano-devices for quality assurance, food safety and product properties

Funding scheme: Small collaborative project

AIIPA, Milano, 4 ottobre 2006

slide34

7FP – Fork to Farm: Food and health and well being

  • Area 2.2.3. Food processing – Call 2007-2A
  • New solutions for improving refrigeration technologies along the food chain
  • Funding scheme: Large collaborative project
  • Network for facilitating the implementation of high-tech processing at industrial scale
  • Funding scheme: Network of Excellence

AIIPA, Milano, 4 ottobre 2006

slide35

7FP – Fork to Farm: Food and health and well being

  • Area 2.2.4. Food quality and safety – Call 2007-1
  • Exposure to food additives, flavourings, and migrants coming from the packaging – Dietary intake models
  • Funding scheme: Large collaborative project
  • Detecting chemical hazards in the food chain
  • Funding scheme: Large collaborative project
  • New methods for the monitoring and control of food-borne viruses
  • Funding scheme: Small collaborative project
  • Innovative and safe packaging
  • Funding scheme: Small collaborative project

AIIPA, Milano, 4 ottobre 2006

slide36

7FP – Fork to Farm: Food and health and well being

  • Area 2.2.4. Food quality and safety – Call 2007-2A
  • Food sampling strategies for risk analysis
  • Funding scheme: Large collaborative project
  • Protecting animal and human health from prions in food, feed and the environment
  • Funding scheme: Large collaborative project

AIIPA, Milano, 4 ottobre 2006

slide37

7FP – Fork to Farm: Food and health and well being

  • Area 2.2.5. Environmental impacts and total food chain – Call 2007-1
  • Post Market Monitoring of GM food and feed
  • Funding scheme: Small collaborative project or Coordination and Support Action
  • Converging technologies and their potential for the food area
  • Funding scheme: Small collaborative project
  • Development and application of computational biology as a complementary tool to in vivo and/or in vitro trials
  • Funding scheme: Coordination and support action

AIIPA, Milano, 4 ottobre 2006

slide38

7FP – Fork to Farm: Food and health and well being

  • Area 2.2.5. Environmental impacts and total food chain
  • – Call 2007- 2A
  • Sustainability of the food chain
  • Funding scheme: Network of Excellence
  • Reduce contamination by mycotoxins in the food and feed chain
  • Funding scheme: Large collaborative project / SICA - Specific International Cooperation Action

AIIPA, Milano, 4 ottobre 2006

slide39

7FP – Fork to Farm: Food and health and well being

  • Indicative topics of the work programme 2008 (1):
  • Area 2.2.1 Consumers
  • Taste, cognitive perception and mood
  • Assessment of intervention measures aimed at promoting healthy eating habits
  • Risk perception and communication in the food chain and the role of the media
  • Applying behavioural models for the prevention of obesity, with a particular focus on children
  • Area 2.2.2. Nutrition
  • Optimal cell function and nutrition
  • Methodologies and tools to support the prevention of obesity in Mediterranean Partner Countries (SICA)
  • Linking with international databases on food composition and consumption (SICA)
  • Impact of exogenous factors in the development of allergy
  • Functional foods, natural products and bioactive compounds from the Black Sea region (SICA)

AIIPA, Milano, 4 ottobre 2006

slide40

7FP – Fork to Farm: Food and health and well being

  • Indicative topics of the work programme 2008 (2):
  • Area 2.2.3. Foodprocessing
  • (Bio-)Technologies for the production of food additives, colorants, and flavours
  • Observing and understanding the micro-structure of foods
  • Area 2.2.4. Food quality and safety
  • Biocides and induced risks of antibiotic resistance in food pathogens
  • Effects of combined exposure to chemicals intentionally added to the food chain
  • Area 2.2.5. Environmental impacts and total food chain
  • Assessment of impacts from climate change on food
  • Food chain management
  • Assessment of impacts of scenarios affecting food chain management

AIIPA, Milano, 4 ottobre 2006

7fp budget
7FP - Budget

Expecting finalisation November 2006:

  • Total Budget 7FP: 54.000 million euro (~ 7.700 million euro per year)
  • Total Budget “Food, agriculture and biotechnology”: 1.935 million euro(~ 276 million euro per year)
  • Total Budget Activity 2.2 “Fork to Farm: food, health and well-being”: ~ 774 million euro (~ 110 million euro per year)

AIIPA, Milano, 4 ottobre 2006

7 fp contacts
7 FP - Contacts
  • EU research: ec.europa.eu/research
  • Agriculture research: ec.europa.eu/research/agriculture/index_en.html
  • Seventh Framework Programme: ec.europa.eu/research/future/index_en.cfm
  • Information on research programmes and projects: cordis.europa.eu

AIIPA, Milano, 4 ottobre 2006

slide43
Thanks for the attention

AIIPA, Milano, 4 ottobre 2006