Using information and communication to reduce health inequalities Tamsin Rose WHO Regions for Health Network Katowice, 24 November 2005. European Public Health Alliance. Inequalities and information gaps.
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Using information and communication to reduce health inequalities
WHO Regions for Health Network
Katowice, 24 November 2005European Public Health Alliance
Six priority health risk behaviors contribute to the leading causes of death, disability and social problems. These behaviors, often established during childhood and early adolescence, are
These key concepts can be abbreviated as follows:
* Action is the objective
* The target audience is the focus
* The exchange is critical
* Segment markets
* Use all four Ps - Price, Product, Places, Promotion
* Analyze and beware of competition
* Monitor and be flexible