1999 montana travel and recreation outlook l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
1999 Montana Travel and Recreation Outlook PowerPoint Presentation
Download Presentation
1999 Montana Travel and Recreation Outlook

Loading in 2 Seconds...

play fullscreen
1 / 42

1999 Montana Travel and Recreation Outlook - PowerPoint PPT Presentation


  • 226 Views
  • Uploaded on

1999 Montana Travel and Recreation Outlook Institute for Tourism & Recreation Research The University of Montana 1999 Travel Activity Projections REALISTIC 2% increase in overall nonresident travel -1% decrease in Canadian visits 2% increase in skier visits OPTIMISTIC

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '1999 Montana Travel and Recreation Outlook' - MikeCarlo


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
1999 montana travel and recreation outlook

1999 Montana Travel and Recreation Outlook

Institute for Tourism & Recreation Research

The University of Montana

1999 travel activity projections
1999 Travel Activity Projections

REALISTIC

  • 2% increase in overall nonresident travel
  • -1% decrease in Canadian visits
  • 2% increase in skier visits

OPTIMISTIC

  • 4% Increase in overall nonresident travel
1999 national projections
1999 National Projections
  • +2.3% Consumer price index
  • +2.9% Real Disposable Income
  • +3.0% Real personal consumption
  • +2.8% Air revenue passenger-miles
  • +3.2% Airline capacity
  • +3.6% Hotel room supply
  • +2.6% Hotel demand
  • -1.2% Hotel occupancy
  • +4.0% Hotel room rates
  • +3.0% RV shipments
national park visitation
National Park Visitation

Yellowstone

Glacier

travel industry make up
Travel Industry Make-up
  • 4% increase in 1998 to 9.2 million visitors
  • $1.5 billion nonresident travel expenditures
  • Over 28,000 direct jobs
  • $423 million personal income
  • $57 million in proprietary income
travel industry make up con t
Travel Industry Make-up Con’t.

Who dropped the $1.5 billion in Montana?

  • 49% vacationers
  • 22% visiting friends & relatives
  • 11% business
  • 12% passing through
  • 10% other (medical, shopping, mtgs..)
nonresident vacation groups
Nonresident Vacation Groups

Winter Summer Shoulder

Length of Stay(days) 5.4 4.6 4.8

Avg. Daily expend. $146 $108 $97

Total Expenditures $98 mill. $556 mill. $88 mill.

% of season in $ 41% 57% 29%

% of annual in $ 6% 37% 6%

% of season groups 20% 49%

Residence ND, MN CA,WA

WA,ID Alb.

fishing market
Fishing Market
  • 6% of summer vacationers
  • 68,000 visitor groups
  • Stay 6.8 days
  • Spend $139 per group per day
  • Expend $64 million in the summer
  • Represents 7% of all summer expenditures
downhill skiing snowboard market
Downhill Skiing/Snowboard Market
  • 22% of winter vacationers
  • 27,000 visitor groups
  • Stay 5.9 days
  • Spend $134 per group per day
  • Expend $21 million in the winter
  • Represents 9% of all winter expenditures
snowmobile market
Snowmobile Market
  • 20% of winter vacationers
  • 24,000 visitor groups
  • Stay 6.0 days
  • Spend $188 per group per day
  • Expend $27 million in the winter
  • Represents 11% of all winter expenditures
lewis clark county nonresident visitors
Lewis & Clark County - Nonresident Visitors
  • 16% of all nonresidents drove through (623,000)
  • 6% of all nonresidents spent a night (216,000)
  • 35% who drove through spent a night (captured!)
  • $43 million nonresident dollars were dropped in Lewis & Clark County in 1998
  • Visitor spending per capita - $ 808
cascade county nonresident visitors
Cascade County - Nonresident Visitors
  • 15% of all nonresidents drove through (570,000)
  • 7% of all nonresidents spent a night (270,000)
  • 47% who drove through spent a night (captured!)
  • $79 nonresident dollars were dropped in Cascade County in 1998
  • Visitor spending per capita - $1,005
missoula county nonresident visitors
Missoula County - Nonresident Visitors
  • 41% of all nonresidents drove through (1,564,000)
  • 14% of all nonresidents spent a night (552,000)
  • 35% who drove through spent a night (captured!)
  • $157 million nonresident dollars were dropped in Missoula County in 1998
  • Visitor spending per capita - $1,773
yellowstone county nonresident visitors
Yellowstone County - Nonresident Visitors
  • 38% of all nonresidents drove through (1,450,000)
  • 17% of all nonresidents spent a night (629,000)
  • 43% who drove through spent a night (captured!)
  • $214 million nonresident dollars were dropped in Yellowstone County in 1998
  • Visitor spending per capita - $1,704
gallatin county nonresident visitors
Gallatin County - Nonresident Visitors
  • 46% of all nonresidents drove through (1,752,000)
  • 22% of all nonresidents spent a night (845,000)
  • 48% who drove through spent a night (captured!)
  • $300 million nonresident dollars were dropped in Gallatin County in 1998
  • Visitor spending per capita - $4,913
silver bow county nonresident visitors
Silver Bow County - Nonresident Visitors
  • 40% of all nonresidents drove through (1,513,000)
  • 7% of all nonresidents spent a night (270,000)
  • 18% who drove through spent a night (captured!)
  • $74 million nonresident dollars were dropped in Silver Bow County in 1998
  • Visitor spending per capita - $2,161
flathead county nonresident visitors
Flathead County - Nonresident Visitors
  • 20% of all nonresidents drove through (596,000)
  • 15% of all nonresidents spent a night (562,000)
  • 74% who drove through spent a night (captured!)
  • $144 million nonresident dollars were dropped in Flathead County in 1998
  • Visitor spending per capita - $2,014
montana resident travel
Montana Resident Travel

Trip characteristics, activity participation,

and total trip spending.

Institute for Tourism and Recreation Research

The University of Montana

resident travel
Resident Travel

Types of Trips Taken

  • 86% of Montana Households took at least one trip during the month they were surveyed.

81% took a pleasure trip

28% took a business trip

18% took a trip for other reasons

resident travel22
Resident Travel

Number of Pleasure Trips Taken

resident travel23
Resident Travel

Montana Pleasure Travel Groups

  • Montana Day Trip Travelers
  • Montana Overnight Trip Travelers
  • Out of State Trip Travelers
resident travel24
Resident Travel

Reasons for Most Recent Pleasure Trip

  • Visiting Family & Friends 31%
  • Rest & Relaxation 24%
  • Recreational Activity 13%
  • Sightseeing 8%
  • Family Event 7%
  • Entertainment 5%
resident travel25
Resident Travel

Activity Participation While Traveling

  • Visiting Historic, Cultural, or Interpretive Sites
  • Day Hiking
  • Nature Photography
  • Attending Special Events & Festivals
  • Fishing
  • Boating or Water Activities
  • Attending Sporting Events
  • Off-Road Recreation
resident travel26
Resident Travel

Length of Pleasure Trips

  • Montana Day Travelers 1 Day
  • Montana Overnight Travelers 3 Days
  • Out of State Travelers 10 Days
resident travel27
Resident Travel

$677

Per Trip

$239

Per Trip

$63

Per Trip

slide28

Tourism and the Montana ResidentResident Attitudes Toward TourismInstitute for Tourism & Recreation ResearchThe University of Montana

why examine attitudes toward tourism
“Friendly People” is cited as an attraction to Montana for 1 in 5 nonresident summer visitors.

Nonresident travel is a major industry in Montana. It’s our responsibility to assure resident satisfaction with the industry.

Resident attitudes are one measure of positive and negative impacts of nonresident travel.

Residents are the tourism industry.

Why Examine Attitudes Toward Tourism?
residents and their community
Residents and Their Community
  • Residents want to be involved with decisions about tourism.
  • Residents would be sorry to leave their community.
  • Residents are concerned about the future of their community.
quality of life factors
Quality of Life Factors

The Good News...

  • The current condition of museums & cultural centers and parks & recreation are good, and tourism has a positive influence on these elements.
  • The current condition of job opportunities is poor, but tourism has a positiveinfluence on jobs.
quality of life factors32
Quality of Life Factors

The Bad News...

  • Currently, safety from crime is in good condition, but tourism has a negative influence.
  • Cost of living, condition of roads & highways, and traffic congestion are in poor condition, and tourism has a negative influence.
the industry in montana34
Residents ranked the Tourism and Recreation industry fifth of seven as a possible opportunity for future economic development.The Industry in Montana

1. Retail & Wholesale Trade

2. Agriculture/ Agribusiness

3. Services

4. Manufacturing

5. Tourism/Recreation

6. Wood Products

7. Mining

Best

Worst

tourists and montana residents
Residents do not tend to encounter tourists on a regular basis. However, the majority of residents strive to make visitors feel welcome.Tourists and Montana Residents
resident attitudes the good news
Resident Attitudes - The Good News
  • support continued tourism promotion
  • promotion benefits their county economically
  • the benefits of tourism outweigh the negative impacts
  • tourism helps communities grow in the right direction
  • support land-use regulations to control future growth
  • there is adequate open space, but concerned about its potential disappearance.
  • residents’ access to recreation opportunities is not limited by tourism
resident attitudes the not so good news
Resident Attitudes The Not-So-Good News
  • Won’t personally benefit financially with increased tourism.
  • Undecided on whether increased tourism will increase quality of life.
  • Undecided on whether tourism influences too many people to move to Montana.
resident attitudes more good news
Resident Attitudes - More Good News?

Tourism benefits outweigh negatives, but is resident perception falling?

On scale from -2 = Strongly Disagree to 0 = Unsure to +2 = Strongly Agree

Tourism increases the quality of life in Montana, but to what extent?

On scale from -2 = Strongly Disagree to 0 = Unsure to +2 = Strongly Agree

resident opinions bed tax suggestions
Resident Opinions Bed Tax Suggestions
  • 48% for “environmental protection”
    • State parks
    • Fish & wildlife resources
    • Open space
    • Easement access
  • 19% infrastructure
  • 14% promotion
  • 13% cultural/heritage tourism
  • 6% misc. (research, other)
resident opinions bed tax suggestions41
Resident Opinions Bed Tax Suggestions

Why are these opinions important?

  • They are a “red flag”.
  • There is a recognized need to protect the product - our natural areas and resources.
  • These amenities are ultimately why visitors come to Montana.
  • Resident support can make or break the nonresident travel industry.