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Improve your SEO with our fully comprehensive SEO Keyword Research Guide for beginners & professionals. Read more here at Evolving Digital.
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SEO SEO Keyword Keyword Research Research A Guide on How to do Keyword Research
How to do: How to do: Keyword Keyword Research Research
Keyword Keyword Discovery Discovery The first phase of search engine optimisation is keyword discovery, which involves coming up with new keywords and keyword suggestions.
Start with a Start with a Seed Keyword Seed Keyword List List To generate your seed list, think about the products or services you offer and what terms your potential customers might use to find them.
Research Research Related Search Related Search Terms Terms Once you have your seed list, itʼs time to start researching related terms. Use a thesaurus, Google search, and other tools like Google Trends to find related keywords. Tools: UberSuggest or Google Keyword Planner
Check Check Competition Competition The next step is to check the competition for each keyword on your list. You can do this by using a tool like Googleʼs Keyword Planner or Mozʼs Keyword Explorer Tools: Google Keyword Planner or Moz Keyword Explorer
Find the Right Find the Right Keywords Keywords After youʼve checked the competition, itʼs time to find the right keywords to target. The right keywords have a high search volume and low competition. Tools: Google Keyword Planner or Moz Keyword Explorer
Identify Quick Identify Quick Win Keywords Win Keywords A quick win keyword is a low-hanging fruit keyword that you can easily rank for. To find quick win keywords, look for long-tail, informational keywords with low competition
Create SEO Create SEO Content Content Once youʼve found the right keywords and search terms, itʼs time to create content based on your target keywords. When adding keywords to your content, make sure you use the right keywords that sound natural and donʼt interrupt your contentʼs flow and readability.
“ SEO keyword research is fundamental to your digital marketing success, whether youʼre a startup or an established business. To ensure you have the right keywords, you need solid and effective keyword research with search intent.
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