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Marketing Research Secondary Data Sources Casey Long, Business Librarian 404-413-2864 – caseylong@gsu.edu IM: GSUBusLib Research Session Goals Types of Secondary Data Sources Tips on Finding Secondary Data Sources Article Database & Web Search Techniques Finding Secondary Data

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marketing research secondary data sources

Marketing ResearchSecondary Data Sources

Casey Long, Business Librarian

404-413-2864 – caseylong@gsu.edu

IM: GSUBusLib

research session goals
Research Session Goals
  • Types of Secondary Data Sources
  • Tips on Finding Secondary Data Sources
  • Article Database & Web Search Techniques

http://www.library.gsu.edu

finding secondary data
Finding Secondary Data

List types of organizations would use, produce, or be interested in this data.

WHO CARES?

Determine how the data might look. (Spreadsheet, statistic in PPT slide, working paper, etc)

WHAT FORM?

WHY FREE?

Analyze the demand for this data and decide if it is cost effective to produce.

http://www.library.gsu.edu

secondary data finding aids
Encyclopedia of Business Information Sources - Ref Z7164 .C81 E53

Statistical Abstracts of the United Stateshttp://www.census.gov/prod/www/statistical-abstract-us.html

Business Research Guidebooks

Business Information: How to Find It, How to Use It by Michael R. Lavin - Ref. HF5356.L36

International Business Information: How to Find It, How to Use It by Ruth A. Pagell and Michael Halperin - Ref. HF54.5 .P33 1998

Online Library Research Guides

Harvard Baker Library - http://www.library.hbs.edu/guides/

Emory Business Library - http://business.library.emory.edu/info/

News Articles – Note sources used.

Market Research Directories

Marketresearch.com - http://www.marketresearch.com/

Mindbranch.com - http://www.mindbranch.com/

Secondary Data Finding Aids

http://www.library.gsu.edu

search techniques
Basic Operators

AND / +

OR / -

AND NOT

Nesting

Combining multiple concepts

Truncation

Searching for multiple word endings

Word Count

Length of article

Keyword Placement

Title/Headline/Citation

Abstract/Lead Paragraph

Index Terms/Subject Terms

Full Text

Proximity Search

Distance between search terms

Word Appearance

Frequency of word use

Search Techniques

http://www.library.gsu.edu