Marketing Research Secondary Data Sources Casey Long, Business Librarian 404-413-2864 – firstname.lastname@example.org IM: GSUBusLib Research Session Goals Types of Secondary Data Sources Tips on Finding Secondary Data Sources Article Database & Web Search Techniques Finding Secondary Data
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Casey Long, Business Librarian
404-413-2864 – email@example.com
List types of organizations would use, produce, or be interested in this data.
Determine how the data might look. (Spreadsheet, statistic in PPT slide, working paper, etc)
Analyze the demand for this data and decide if it is cost effective to produce.
Statistical Abstracts of the United Stateshttp://www.census.gov/prod/www/statistical-abstract-us.html
Business Research Guidebooks
Business Information: How to Find It, How to Use It by Michael R. Lavin - Ref. HF5356.L36
International Business Information: How to Find It, How to Use It by Ruth A. Pagell and Michael Halperin - Ref. HF54.5 .P33 1998
Online Library Research Guides
Harvard Baker Library - http://www.library.hbs.edu/guides/
Emory Business Library - http://business.library.emory.edu/info/
News Articles – Note sources used.
Market Research Directories
Marketresearch.com - http://www.marketresearch.com/
Mindbranch.com - http://www.mindbranch.com/Secondary Data Finding Aids
AND / +
OR / -
Combining multiple concepts
Searching for multiple word endings
Length of article
Index Terms/Subject Terms
Distance between search terms
Frequency of word useSearch Techniques