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United Nations Millennium Development Goals 2015: Promoting Active Citizenship by helping achieve the UN MDGs Module 1 Opening & Introduction Introductions Please tell us: Your name & profession Your Local Organization

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United Nations Millennium Development Goals 2015:Promoting Active Citizenship by helping achieve the UN MDGs

module 1
Module 1

Opening & Introduction


Please tell us:

  • Your name & profession
  • Your Local Organization
  • What do you know about United Nations Millennium Development Goals
  • Your involvement in any community related project, current or previous
  • Your expectations of this course.
  • To learn and understand the eight UN Millennium Development Goals (UN MDGs);
  • To appreciate the JCI Vision and Mission in the context of achieving the UN MDGs;
  • To learn and share projects and experiences of JCI members as Active Citizens in implementing various UN MDG projects; and
  • To prepare a Plan of Action for a project/activity that can help achieve at least one UN MDG.
course outline
Course Outline
  • Opening & Introduction
  • Background on the Eight UN MDGs
  • JCI’s Mission & Vision of a Better World

- Active Citizenship & UN partnership

IV. Taking Action: achieving the UN MDGs

- Plan of Action for a UN MDG project

V. Closing & Evaluation

module 2
Module 2

Module 2

Corporate Social Responsibility

The United Nations Millennium Development Goals

exercise activity
Exercise / Activity

Everybody stand up please…

  • Who has a $1 in your pocket/bag?

Those who have money, please take your seat.

fact statement 1
Fact Statement 1

Do you know that more than one billion of the world’s population survives with less than US$ 1 (one dollar or its local currency equivalent) per day.

exercise activity9
Exercise / Activity

Everybody stand up again please…

  • Who amongst you have attended elementary or primary school? How about secondary or high school?

Those who finished said schooling, please take your seat.

fact statement 2
Fact Statement 2

Do you know that 25% of primary age children in rural areas of developing countries are out of school…

Do you know that 45% of high school age youths in developing countries do not go to school.

fact statement 3
Fact Statement 3

Do you know that girls account for 55% of all out-of-school youth population?

Almost 2/3 of women in developing countries work in vulnerable jobs or as unpaid family workers, and that in Southern Asian and sub-Saharan Africa, this type of work accounts for more than 80% of all jobs available for women there.

fact statement 4
Fact Statement 4

Do you know that a child born in a developing country is over 13 times more likely to die within the first 5 years of life than a child born in an industrialized country.

Sub-Saharan Africa accounts for about half of deaths of children under five in the developing world.

fact statement 5
Fact Statement 5

Do you know that every minute, a woman dies of complications related to pregnancy and childbirth.

This adds up to more than 500,000 annually and 10 million over a generation. Almost all of these women, 99% - live & die in developing countries.

Every year, more than 1 million children are left motherless due to maternal deaths.

fact statement 6
Fact Statement 6

Do you know that 33 million people (globally) are living with HIV/AIDS in 2007; majority of which lives in sub-Saharan Africa and 60% of whom are women.

Malaria kills over 1 million people annually, 80% of which are children under five in sub-Saharan Africa.

exercise activity15
Exercise / Activity

Everybody stand up again please…

Who amongst you live in a decent accommodation with access to electricity and clean water with toilets/sanitation facilities?

Those who have a nice place to stay, with electricity, clean water and toilet, please take your seat.

fact statement 7
Fact Statement 7

Do you know that about one billion of the world’s population do not have access to safe drinking water,

1.6 billion more people have no access to electricity, and

about 2.4 billion people lack access to modern cooking, heating and sanitation services.

fact statement 8
Fact Statement 8

Everybody stand up again please…

In developed countries, 58% of people used the internet in 2006, compared to 11% in developing countries and 1% in least developed countries ...

Aid flows continue to drop and the promised ODA targets of the G8 countries are not expected to be met if additional global aid of $50 billion is not given, half of which is for Africa.

You may all take your seats again, thank you!

exercise activity synthesis
Exercise / Activity - Synthesis


We live comfortably than 30 million other people in this planet.


what s it worth
What’s It Worth
  • Think of a given day, say yesterday – and itemize your spending for the whole day
  • What choices did each of you had in spending your own money
  • In teams of five, discuss and report back your spending in a chart or table.

Present your respective Spending charts/tables to the class.


Note: One billion of the world’s population survives with less than a $1 per day.

Time: 10 minutes

the un mdgs 2015
The UN MDGs 2015
  • There are eight Millennium Development Goals (MDGs) – which range from halving extreme poverty to halting the spread of HIV/AIDS and providing universal primary education.
  • Target date of attaining the MDGs: 2015.
  • This forms the blueprint agreed to by all the world’s countries and all the world’s leading development institutions.
  • They have galvanized unprecedented efforts to meet the needs of the world’s poorest.
the millennium summit
The Millennium Summit
  • In September 2000, building upon a decade of major United Nations conferences and summits, world leaders came together at United Nations Headquarters in New York to adopt the United Nations Millennium Declaration,
  • They committed their nations to a new global partnership to reduce extreme poverty and setting out a series of time-bound targets - that have become known as the Millennium Development Goals.
the un mdgs current perspective
The UN MDGs: current perspective

"Eradicating extreme poverty continues to be one of the main challenges of our time, and is a major concern of the international community. Ending this scourge will require the combined efforts of all, governments, civil society organizations and the private sector, in the context of a stronger and more effective global partnership for development. The Millennium Development Goals set time bound targets, by which progress in reducing income poverty, hunger, disease, lack of adequate shelter and exclusion — while promoting gender equality, health, education and environmental sustainability — can be measured. They also embody basic human rights — the rights of each person on the planet to health, education, shelter and security. The Goals are ambitious but feasible and, together with the comprehensive United Nations development agenda, set the course for the world’s efforts to alleviate extreme poverty by 2015. "

United Nations Secretary-General BAN KI-MOON

the eight un millennium development goals
The Eight UN Millennium Development Goals
  • Eradicate extreme poverty & hunger

- Reduce by half proportion people living on less than a dollar a day;

- Reduce by half the proportion of people who suffer from hunger.

2.Achieve universal primary education

- Ensure that all boys and girls complete a full course of primary schooling.

3. Promote gender equality & empower women

- Eliminate gender disparity in primary and secondary education preferably by 2005, and at all levels by 2015.

  • Reduce child mortality

- Reduce by two thirds the mortality rate among children under five.

the eight un millennium development goals24
The Eight UN Millennium Development Goals

5. Improve maternal health

- Reduce by three quarters the maternal mortality ratio.

6. Combat HIV/AIDS, malaria & other diseases

- Halt and begin to reverse the spread of HIV/AIDS;

- Halt and begin to reverse incidence of malaria/other major diseases.

7. Ensure environmental stability

- Integrate the principles of sustainable development into country policies and programs; reverse loss of environmental resources;

- Reduce by half the proportion of people without sustainable access to safe drinking water;

- Achieve significant improvement in lives of at least 100 million slum dwellers, by 2020.

the eight un millennium development goals25
The Eight UN Millennium Development Goals

8. Develop a global partnership for development

- Develop further an open trading and financial system that is rule-based, predictable and non-discriminatory. Includes a commitment to good governance, development and poverty reduction—nationally and internationally;

- Address the least developed countries’ special needs. This includes tariff- and quota-free access for their exports; enhanced debt relief for heavily indebted poor countries; cancellation of official bilateral debt; and more generous official development assistance for countries committed to poverty reduction;

- Address the special needs of landlocked and small island developing States;

- Deal comprehensively with developing countries’ debt problems through national and international measures to make debt sustainable in the long term;

- In cooperation with the developing countries, develop decent and productive work for youth;

- In cooperation with pharmaceutical companies, provide access to affordable essential drugs in developing countries

where are the un mdgs
Where are the UN MDGs?
  • You have 3 types of media publications from local to global in scope
  • With your assigned MDG, list down from the publications you have any article related to or relevant to your assigned MDG
  • In teams of at least two (one team one MDG), discuss and present the articles.

How many news have you found per UN MDG? What does this say about our progress?


Note: We have a limited time from now till 2015, how do you think we can achieve it?

Time: 20 minutes

current global un mdg initiatives
Current global UN MDG initiatives
  • UN Works

An innovative multimedia platform that puts a human face on the work of the UN by exploring global issues through the personal stories of people and their communities.

  • Global Call for Action against Poverty

A growing alliance of community groups, women’s and youth organizations, faith groups, trade unions, NGOs and other campaigners working together across more than 100 national platforms, calling for action from the world’s leaders to meet their promises to end poverty and inequality.

current global un mdg initiatives28
Current global UN MDG initiatives
  • Cyberschoolbus / UNICEF Voices of Youth / Student Voices against Poverty

Advocacy groups promoting successful youth-led projects, about the Millennium Development Goals

  • UN Chronicle

The UN Chronicle Magazine is a special media publication of the Global Partnership for Development, with articles by various contributors.

current global un mdg initiatives29
Current global UN MDG initiatives
  • Stand Up Against Poverty

Annual multi-country concert participated in by millions worldwide as they Stand Up and Take Action against Poverty and for the Millennium Development Goals.

Last year, over 43 million people stood up to demand that world leaders keep their promises to end poverty and inequality.

module 230
Module 2

Module 3

Corporate Social Responsibility

JCI Mission & Vision of a Better World

the new jci vision
  • The JCI Vision now states:

“To be the leading global network of young active citizens.”

It is a statement JCI members have noted is still relevant and would still lead to achieving a “permanent and everlasting world peace,” as JCI founder Henry Giessenbier expressed in 1915.

what does it mean our role
What does it mean? Our role?

JCI also wants its members in this network to be young and active citizens.

  • Young people taking the lead in community solutions rather than complaining and expecting someone else, government or society to solve the challenges.
  • By being active … members should be qualified to take the challenge and together, with other active forces in the community, work towards a better future for all.
the new jci mission
  • The JCI Mission now states:

“To provide development opportunities that empower young people to create positive change.”

how can we do it
How can we do it?
  • There are many projects and activities that are not directly related to the Mission, such as fund-raising, charity or public relations projects, but every project or activity must have it is core purpose:
  • The opportunities to develop new skills;
  • Skills that empower the members
  • The empowerment that gives them the edge to be active citizens and as
  • active citizens they create positive change.
active citizenship principles
Active Citizenship Principles
  • Active Citizenship concerns everyone.
  • We all have rights and responsibilities, and shared national, continental and global interests.
  • A successful society depends on a partnership with citizens, civil society, unions, business, and elected representatives.
  • It is about how we engage with each other and create together a set of shared values for a better society.
active citizenship principles36
Active Citizenship Principles
  • Active Citizenship refers to the voluntary capacity of citizens and communities working directly together or through elected representatives to exercise economic, social or political power in pursuit of shared goals.
jci the united nations
JCI & The United Nations
  • The MDGs provide a framework for the entire UN system to work coherently towards a common end – together with various outside sources and parties, including Non-Governmental Organizations (NGOs) like JCI.
  • In the 2003 JCI-UN Leadership Summit held at UN HQ in New York, JCI took over the responsibility to contribute to the efforts of UN and presented a resolution supporting the UN Millennium Development Goals (MDGs).
jci the united nations38
JCI & The United Nations

In the 2004 JCI-UN Leadership Summit, JCI decided to focus on the promotion of the following MDGs in the Areas:

Africa and Middle East

• MDG 1 Eradicate extreme poverty and hunger

• MDG 6 Combat HIV/AIDS, malaria and other diseases


• MDG 1 Eradicate extreme poverty and hunger


• MDG 4 Reduce child mortality

• MDG 8 Develop a global partnership for development: Global Compact (CSR)


• MDG 8 Develop a global partnership for development: Global Compact (CSR)

jci the united nations39
JCI & The United Nations



Purchase of 1,000,000 (1 million) insecticide-treated bed nets by 2015.

 By donating $10 now, your support will provide one life-saving bed net to one African family. All donations will be used exclusively to purchase, transport, and distribute bed nets in Africa as well as educate children & communities.


  • Raise money in order to purchase insecticide-treated bed nets to be distributed - in partnership with the UN Foundation/Partners - to children under the age of five living in the Sub-Saharan Africa.  
  • Educate children and their communities on the use of the bed nets.

c) Provide an opportunity to JCI members to get involved on fighting against malaria in their communities.

Note: It is estimated that we need 250 million bed-nets to hit 80% of target people to be protected from malaria.

jci the united nations40
JCI & The United Nations
  • In 2009, JCI decided to focus on the MDG 7, "Ensure environmental sustainability".

“By promoting environmental conservation, educating and developing awareness among members and in local communities, JCI is helping to stop the negative impact of climate change and make positive changes in a new direction, ensuring a brighter future for our planet.”

- 2009 JCI President Jun Sup Shin

jci the united nations41

National Organization Projects:

- JCI Japan Medical Mission to Cambodia (MDG4 – reduce child mortality )

- JCI Tunisia Awareness Day (MDG6 –HIV/AIDS, Malaria & other diseases)

- JCI Luxembourg Micro credit Conference (MDG8 – developing global partnerships)

- JCI Bangladesh AIDS may not be incurable but certainly preventable (MDG6 – HIV/AIDS)

jci the united nations42
JCI & The United Nations

Local Organization Projects:

- JCI Manila (Philippines) Fights Iron-Deficiency Anemia (MDG5 – maternal health)

- JCI Dublin (Ireland) UN MDGs Poster Competition (ALL -awareness of the MDGs)

- JCI Peninsula (Hong Kong) We Love Schooling (MDG2 – promoting universal primary education)

- JCI Yokohama (Japan) Free Trade Agreement Seminar (MDG8 – developing global partnerships)

module 243
Module 2

Module 4

Corporate Social Responsibility

Taking Action in achieving the UN MDGs

setting goals building solutions
Setting Goals, Building Solutions
  • You are the town mayor or community leader setting the goals for your community
  • Describe your community and list down 5-8 concerns you have about your community
  • In teams of five, discuss and share your concerns and how you could answer this -

What goals could you set to lessen the impact of these problems or eliminate your concerns?


Task: List all concerns and what goals are being envisioned. Do also the SWOT analysis.

Time: 20 minutes








Situational Analysis – THE SWOT Analysis

call to action
Call to Action
  • Are you or your community helping change the world for the better?
  • Are you trying to do something about poverty, climate change, child labor or other issues?
  • Inspire others and share your experience.


-UN MDG 2015

  • Address a need of your community
  • Focus on One (1) Priority MDG
  • What is doable and workable?

Visioning Your UN MDG Project

Vision and Mission Statement, Objectives

What do we want to achieve by 2015?

(What UN MDG is most relevant to your community?)

How do we want our community to be known?

(To be active or passive contributor to the UN MDGs?)

What does our LOM/NOM want us to do or prioritize?

(Is there any UN MDG selected already? Can you integrate with it?)

What is doable and achievable? Can we undertake at least three (3) main projects/activities for a UN MDG?

(Assess, plan and implement 3 projects/activities as your contribution to achieving the UN Millennium Development Goals?)


Action Planning For Your UN MDG Project

Key Result Areas, Action Plans, In-Charge and Budget

How do we plan to achieve our objectives?

What are the performance indicators? How are they monitored and evaluated?

Who will be in-charge and budget considerations?

How do we recognize and award performance? How do we sustain these projects/activities?


Plan of Action: Components

  • Why? Mission and Purpose.
  • Where? Key Result Areas.
  • What? Objectives.
  • Who? Responsibilities.
  • When? Deadlines.
  • How much? Budget.
  • How? Strategies and Action Steps.
taking action for the un mdgs
Taking Action for the UN MDGs
  • Based on your analysis of your community, select a UN MDG that you can focus on
  • Decide on just one Goal per team
  • In each team, discuss/prepare the following:

What projects / activities can you do to support the achievement of an MDG?

Prepare a Plan of Action for at least one of these projects/activities.


Task: List all projects/activities in the Prospect Summary & share Plans of Action by Team.

Time: 30 minutes

module 253
Module 2

Module 5

Corporate Social Responsibility

Closing & Evaluation

congratulations thanks
Congratulations & Thanks
  • Congratulations for taking the first step in helping achieve one of the UN MDGs!
  • Wishing you the best in being Active Citizens and helping make a better community for all of us.
  • Thank you very much for your active participation in this seminar.
references acknowledgments
References / Acknowledgments
  • JCI Achieve Course – By: JCI TRAINING
  • Active Citizenship - By: 2008 JCI PRESIDENT GRAHAM HANLON
  • JCI & The Environment – By: 2009 JCI President Jun Sup Shin (President’s Corner,
  • JCI Awards: UN Millennium Development Goals (various national & local organization projects) –
  • Educator’s Guide to the Millennium Development Goals – Taking IT Global/One World Youth Project (United Nations)
  • End Poverty Millennium Development Goals 2015 Make it Happen: FACT SHEETS – United Nations Headquarters (New York, September 25, 2008)

Note: Permission granted by UN Media Affairs Department – for use in this specific training module prepared for JCI Training.