The History Of Aeropostale

1. The History Of Aeropostale By Jessica Gray

2. Aeropostale is a teen based clothing store also known as Aero. There are over 700 Aeropostale stores in the U.S. and Canada. The annual Revenue in 2007 was $1.5 billion. Aero’s Location

3. Established in 1987, which is why all the shirts say 87 on them. • The First store was opened in New York. • The name comes from a Latin-American Airmail firm called Campagnie Generale Aeropostale.

4. It is usually found in malls, and it markets 14-17 year old boys and girls. The store, Jimmy’Z Surf Co., is branched off of Aeropostale. It is also the third largest retailer to the teen demographic, just behind American Eagle Outfitters and Abercrombie & Fitch. Aero’s Competition

5. The brand, Aeropostale, was introduced by Macy’s. At first, it only sold Men’s clothes, but has since then evolved into selling men and women’s clothes. • The stores have recently been updated to have a west coast surfer look.

6. The store began having promotions because it did a great job advertising the store. Examples: *selling the Fall Out Boy album with an exclusive t-shirt *giving a beach towel with a fifty dollar purchase *giving a holiday stuffed bear with $100 purchases

7. Aeropostale has been opening other concepts to help bring income and to stay up with it’s competitors. Examples: *Jimmy’Z Surf Co. *Kids Aeropostale *A new one coming in 2009.

8. R.H. Macy & Co., Inc., Introduced Aeropostale as a private label. • The format of the store used to be airplanes and aviation, but then it lost style so they changed the theme to a surfer look.

9. Aeropostale usually puts it’s store near places teenagers are likely to hang around. Such as food courts and music stores.