Tabloid Tradition. Tab--loid. TABlet+alkaLoid. Tabloid’s tradition. 1833 The Sun (sold one cent on the street)
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Father of Tabloid, he lectures to his fellow journalists on how to please the masses:
“the things people talk about are news-and what do they mostly talk about?
Other people, their failures and successes, their joys and sorrows, their money and their food and their peccadilloes.Lord Northcliffe
“ Get more names in the paper-the more aristocratic the better, if there is a news story round them.
You know the public is more interested in duchesses than servant-girls…. Ask the Amalgamated Press (Northcliffe’s periodicals concern) whether they do better in Lancashire with serial or periodical stories of factory life, or stories of high life.Lord Northcliffe
“ Everyone likes reading about people in better circumstances than his or her own.”
News as “anything out of the ordinary….the only thing that will sell a newspaper”
He requested his editors of Daily Mail to “make the paper a happy one, fresh and free from dullness”. The main news page is the “surprise page”.
-in T. Clarke, My Northcliffe Diary, pp200-201)
「夫中發白也者, 並非教你打麻雀也, 孔老二曰, 不偏之謂中, 做報紙佬, 最緊要執「中」, 如不執中, 尿壺都要丟矣, 今之世界, 奸狡之世也, 騙術之世也, 夫如是, 則為之報紙佬者, 其可不盡量揭「發」之乎。本欄既以言論執中, 逢奸揭發為宗旨, 則甚想人人能洞燭社會之奸, 掌柜德叔固可閱, 大嬸姑娘不能不閱, 學生哥何妨一閱, 一切打工老豆點能唔閱, 既望人人能閱, 所以文字亦以淺「白」為主也。….」