Tabloid Tradition. Tab--loid. TABlet+alkaLoid. Tabloid’s tradition. 1833 The Sun (sold one cent on the street)
“the things people talk about are news-and what do they mostly talk about?
Other people, their failures and successes, their joys and sorrows, their money and their food and their peccadilloes.Lord Northcliffe
You know the public is more interested in duchesses than servant-girls…. Ask the Amalgamated Press (Northcliffe’s periodicals concern) whether they do better in Lancashire with serial or periodical stories of factory life, or stories of high life.Lord Northcliffe
“ Everyone likes reading about people in better circumstances than his or her own.”
News as “anything out of the ordinary….the only thing that will sell a newspaper”
He requested his editors of Daily Mail to “make the paper a happy one, fresh and free from dullness”. The main news page is the “surprise page”.
-in T. Clarke, My Northcliffe Diary, pp200-201)
「夫中發白也者, 並非教你打麻雀也, 孔老二曰, 不偏之謂中, 做報紙佬, 最緊要執「中」, 如不執中, 尿壺都要丟矣, 今之世界, 奸狡之世也, 騙術之世也, 夫如是, 則為之報紙佬者, 其可不盡量揭「發」之乎。本欄既以言論執中, 逢奸揭發為宗旨, 則甚想人人能洞燭社會之奸, 掌柜德叔固可閱, 大嬸姑娘不能不閱, 學生哥何妨一閱, 一切打工老豆點能唔閱, 既望人人能閱, 所以文字亦以淺「白」為主也。….」