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Product Knowledge Seminar. What is Silestone?. Natural Quartz Surfacing Material The only surface with built-in added protection A product that is backed by industry professionals The only quartz product available at THD

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Product Knowledge Seminar


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what is silestone
What is Silestone?
  • Natural Quartz Surfacing Material
  • The only surface with built-in added protection
  • A product that is backed by industry professionals
  • The only quartz product available at THD
  • A highly versatile product with multiple uses, available in over 55 colors and two finishes
  • The way to make your customers happy, guaranteed!
what is silestone quartz
What is Silestone Quartz?
  • Quartz
    • Natural Gemstone
    • Most abundant mineral on Earth
    • Fourth strongest mineral after diamond,

sapphire and topaz

    • Comes in small size particles, not available

in blocks or big pieces

  • Silestone is made up of 93 % Gemstone Natural Quartz content through a patented manufacturing process
  • The Quartz content in Silestone makes the surface extremely hard and durable
silestone natural quartz
Silestone Natural Quartz

Attribute

How

Benefit

added protection
Added Protection

Microban: Safely fights the growth of microbes such as odor-causing bacteria, mold and mildew 24/7 for the life of the product.

Exclusive – only countertop with built-in Microban through an exclusive partnership with Microban International

Built-in – lasts for the life of the product, without need to reapply

Cleaner surfaces – odor causing bacteria is kept from building up

Safely fights

  • Proven safety in laboratory testing
  • EPA regulated
  • Does not kill bacteria, inhibits the growth and spread

Not intended to replace normal cleaning procedures

the product ingredients
The Product Ingredients

The Best Ingredients

Resins & Pigments

93% Natural Quartz

  • Quartz gives the slabs extreme clarity, depth and superior performance.
manufacturing process
Manufacturing Process

Using the “Bretonstone System”

  • Begins with raw natural materials
  • Mixes with polyester resins and pigments
  • Using vacuum, compression and low heat
  • Creates flat, strong non-porous slabs
  • Product goes through finishing polish prior to final inspection
backed by industry leaders
Backed by Industry Leaders
  • Over 75 years of experience in working with natural stone
  • Worldwide system of distributors and certified installers/fabricators
  • Headquarters in Macael, Spain, with offices around the world
  • Largest Natural Quartz supplier, with 11 production lines vs. 10 from all competitors together!
  • Exclusive product distribution partnership with regional distributors, such as YOUR COMPANY NAME
versatility in design
Versatility in Design

Leather TextureTM

Stylish earth tones with non-directional veining achieved through an exclusive patented process. Texture on surface has a leather-like appeal and a matte finish

Colors

Over six color series to compliment anyone’s design, from solid tones to colors with veining and movement.

Applications

Silestone can be used for kitchen countertops,

bathroom vanity tops, shower walls, bath decks and flooring.

New Slab Size

In 2007, select Silestone colors will be available

on a larger slab size (129.5” x 63.5”)

how we compare to treated granite
How we compare to treated granite
  • Silestone offers predictable color consistency from sample to slab
  • We offer a performance that works naturally
  • There is no need for specialized cleaning products or guidelines

Quartz Gemstone Content

Silestone® has more quartz gemstone content than regular stone.

The higher the quartz content, the stronger the surface is and the better it performs.

100%

7% Pigments & Binders

93%

7% Air

47 – 77%

Feldspar &

Other Minerals

93%

Quartz Gemstone

Quartz Gemstone

50%

20 – 50%

Quartz Gemstone

20%

Silestone®

Quartz

Granite

silestone is reliable
Silestone is Reliable

Stonemark Limited Warranty Facts:

  • Warranty states manufacturer will work with customers on removing stains that may occur for 15 years. This does not mean the tops will be replaced if a stain can not be removed.
  • Stonemark warranty is only effective if the owner adheres to maintenance procedures which include:
    • Cleaning spills up immediately
    • Not using household cleaning products (such as windex and 409) with acid, and ammonia on countertop
    • Using a specialized cleaner on a daily basis
  • Chemical sealer used (i.e Permashield) is a silicone vinyl acetate, which can be destroyed with extreme heat, such as that of hot oil.
apron cards
Apron Cards
  • Front
  • Description on Microban, NSF and Greenguard attributes
  • Back
  • Facts about Silestone
  • Contrast with granite
product maintenance and warranty
Product Maintenance and Warranty

Routine Care:

  • Soap and water or 409®, Fantastik®, Lysol® ,Windex®, or other cleaning products containing vinegar.

Difficult stains and spills:

  • Soak the area with one of the cleaners mentioned above for up to 10 minutes and gently clean away with a soft Scotch Brite® pad.
  • A Certified Silestone Installer will inspect any problems and determine if they can be covered under warranty.

Keep in mind:

  • Silestone is not indestructible, care and light maintenance is still required to ensure the quality of the product.
  • Cracks, chips, dull finish and dull spots could happen if countertop is not cared for.
  • Cutting directly on the surface may dull knives.

Consumers should avoid:

  • Thermal Shock
  • Excessive Force
  • Harsh Chemical
  • Skipped cleanings
our partnership
Our Partnership
  • Exclusive Partnership with The Home Depot – not sold at any other home improvement stores
  • Certified fabricators and installers – satisfaction guaranteed
  • Point of Purchase – displays, brochures and samples available for your store
  • National Promotion – continuously bringing more traffic into your store!
slide17

Tools Available

Advantages

  • Helps consumers plan their kitchen
  • Easier for consumers to measure their countertop
  • Customers are provided with accurate Silestone information
  • Expedites process at a faster pace
  • Allows for more accurate measurements
  • Gets consumers engaged in the process

Steps

  • Customer is referred to web by store
  • Customer reviews product information
  • Web guides consumer through the measurement
  • Measurement is printed and taken to store
  • Store submits PO to fabricator

Product Information

Service Information

the program edges 2 cm
The Program – Edges 2 cm

Standard

Custom

Premium

$ Free p/ln.ft.

$ XX p/ln.ft.

$ XX p/ln.ft.

the program edges 3 cm
The Program – Edges 3 cm

Standard

Custom

Premium

$ Free p/ln.ft.

$ XX p/ln.ft.

$ XX p/ln.ft.

the program
The Program
  • XXX – SSSSSSSSS
  • YYY – PPPPPPPP
  • UUU – XXXXXXX

THIS PAGE IS INTENDED TO BE FOR MARKET SPECIFIC INFORMATION AND OFFERING – DELETE IT IF YOU DO NOT NEED IT FOR YOUR TRAINING PURPOSES

slide21
Contact Information:

DFZ NAME

REP NAME

TELEPHONE NUMBER

QUESTIONS?