Overview of Presentation International Sport Marketing Issues History of Nike Athlete Representation/Endorsement Deals Event Sponsorship Nike as a company in the global age Examples of Nike Advertisements Why is this important to sport managers? Concluding Remarks
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Signed his first deal for a 5 years at $40 million.
New Contract is $90 million
Considered the best male athlete in the worldTiger Woods
(Olympics, World Cup, Tour De France)
“If you have a body, you are an athlete. As long as there are athletes, there will be Nike”