Organizational Markets and Buyer Behavior. Compare/contrast final and organizational consumers and the buying processes used by each. Distinguish between organizational products/services and final consumer products/services.
Cooperative exchange is required for your firm to obtain this information from your customers.
Fewer Buyers/ Bigger
Does relationship marketing make sense in both industrial and consumer contexts?
Are there times when relationship marketing do not make sense in an industrial context?
Before adopting a relationship marketing philosophy as an organization what questions should an organizations ask about itself and its customers?Discussion Questions