slide1 l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Optimization Strategies & Tactics for Achieving High Visibility in Search Results PowerPoint Presentation
Download Presentation
Optimization Strategies & Tactics for Achieving High Visibility in Search Results

Loading in 2 Seconds...

play fullscreen
1 / 20

Optimization Strategies & Tactics for Achieving High Visibility in Search Results - PowerPoint PPT Presentation


  • 229 Views
  • Uploaded on

Optimization Strategies & Tactics for Achieving High Visibility in Search Results Barbara Coll; CEO WebMama.com, Inc. Mission Statement Produce product sales, information distribution and/or lead generation, with a high return on the marketing investment. Goal

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Optimization Strategies & Tactics for Achieving High Visibility in Search Results' - Mia_John


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Optimization Strategies & Tactics for Achieving High Visibility in Search Results

Barbara Coll; CEO WebMama.com, Inc.

mission statement
Mission Statement

Produce product sales, information distribution and/or lead generation, with a high return on the marketing investment.

slide3
Goal

High Rankings in Organic Search Engine Results that Increase Qualified Traffic to Website

strategy
Strategy
  • Think of optimization throughout site development and modifications
  • Look for optimization opportunities
  • Look for web developers and designers who have SEO experience or partners
how to get the team on board
How to Get the Team On Board
  • Educate the Team
  • Convince the Team
  • Bribe the Team
the team
The Team

Inventory Managers

Marketing Manager

Web Producer

Product Manager

Public Relations

MarCom

Customer Support

Graphic Designers

IT

Sales

Copywriters

Investor Relations

Legal

Developers

Webmaster

Marketing

Demand Generation

Executive Management

Content Managers

International

Programmers

what do we want
What Do We Want?
  • To rank very well under phrases that have been shown to convert
  • To have all pages indexed
  • To rank well under keywords that have traffic volume
  • To own the category!
critical decisions what to optimize with
Critical Decisions – What to Optimize With?
  • Not an easy decision
  • Requires extensive research
  • What is the outcome desired of search visitors?
  • Is it about branding, awareness or lead generation?
slide10

Beware the CEO-ego!!

Beware the CEO-ego!!

keyword selection tools
Keyword Selection Tools
  • The TEAM
  • The Competition
  • PPC Volume Estimation Tools
  • Your PPC campaigns
  • WordTracker for ratios & expansions
  • Current WebSite Referring Keywords
  • Media Publishers’ keyword list
slide12
Note 1: Legacy words are important and drive volume

Note 2: Searchers usually don’t use PR terms

what to do now with keyphrases
What to do now with Keyphrases?
  • Map keywords/phrases to pages
  • Use Keyphrases in content on page
  • Develop meta data with keywords
    • TITLE tags
    • Meta Description and Keyword tags
    • ALT tags
  • Name directories, files and images
spiderability r emember that they want your content
SpiderabilityRemember that they WANT your Content
  • All pages accessible through the navigation structure of the site
  • SiteMaps – include links to popular search results and dynamic pages
  • GOOGLE
    • Sitemaps(https://www.google.com/webmasters/sitemaps/login )
  • YAHOO
    • Paid Inclusion – Yahoo! Search Submit (http://searchmarketing.yahoo.com/srchsb/index.php)
    • Yahoo Site Explorer
when they find it you want them to be able to read it
When they find it you want them to be able to ‘read’ it
  • Content Management Systems
  • Development Platform
  • And the evil (for now )…..
things to remember 1
Things to Remember (1)
  • Content, content, content – with keywords
  • Tracking is hard
  • Organic traffic is effected by all other online and offline marketing
things to remember 2
Things to Remember (2)

If you think it is important then the search engines think it is important

And a question:

How much longer can we call it free?

barbara c coll ceo webmama com inc a search engine marketing company bcoll@webmama com

Barbara C. CollCEO, WebMama.com Inc.A Search Engine Marketing Companybcoll@webmama.com

Search Engine Marketing Professional OrganizationFounder, former President and Chair;Board of DirectorSEMPO.org

Clients: HP, WebEx, Verisign, Shoes.com, Homegain….