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Mumbai’s Dabbawala Service. Mumbai’s Annadatas. President- Mr. Raghunath Dhondiba Medge Secretary- Mr. Gangaram Laksman Talekar Director(IT)- Mr. Manish Tripathi Website: www.mydabbawala.com E- Mail : info@mydabbawala.com. WHAT IS NMTBSA???? N -Nutan M -Mumbai T -Tiffin

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mumbai s dabbawala service

Mumbai’s Dabbawala Service

Mumbai’s Annadatas

slide2
President- Mr. Raghunath Dhondiba Medge
  • Secretary- Mr. Gangaram Laksman Talekar
  • Director(IT)- Mr. Manish Tripathi

Website: www.mydabbawala.com

E- Mail : info@mydabbawala.com

slide3
WHAT IS NMTBSA????

N -Nutan

M -Mumbai

T -Tiffin

B -Box

S -Suppliers

A -Association

slide4
HISTORY
  • Started in 1890
  • Mahadeo Havaji Bacche (Mahadeo), a migrant from North Maharashtra, started the lunch delivery service.
  • Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work
  • Service started with about 100 Dabbawalas
slide5

PRESIDENT

VICE PRESIDENT

13 Members

MEMBERS(5000)

slide6
PORTERS FIVE FORCE THEORY
  • Competition: Its difficult to replicate their supply chain network
  • New entrants: Fast food joints as well as office canteens. However, since neither of these serve home food, the dabbawallas' core offering remains unchallenged.
  • Bargaining power of buyers: Delivery rates are so nominal (about Rs 300 per month) that one simply wouldn't bargain any further.
  • Bargaining power of sellers: minimum infrastructure and practically no technology is used, hence they are not dependent on suppliers.
  • Threat of a new substitute product or service: Nosubstitutes to home cooked food in Indian scenario, hence threat to the dabbawalla service is not an issue at least in the foreseeable future.
slide7
SWOT Analysis
  • Strengths:
  • Simplicity in organization with Innovative service
  • Coordination, team spirit, & time management
  • Low operation cost
  • Customer satisfaction
  • Low Attrition Rate
  • Weaknesses:
  • High dependability on

local trains

  • Funds for the association
  • Limited Access to Education
slide8
Opportunities
  • Wide range publicity
  • Operational cost is low
  • Catering
  • Threats
  • Indirect competition is being faced from caterers like maharaja community
  • Indirect threats from fast foods and hotels
  • Change in timings
  • Company transport
  • Ticket restaurant
slide9
HOW THE DABBA IS DELIVERED

The entire system depends on TEAMWORK

and meticulous timing. Tiffins are

Collected from homes & taken to nearest

Railway Station. Then they are sorted

out for area-wise distributiuon, so that a

single tiffin could change hands 3 to 4

Times in the course of its daily journey.

slide10
The Color Coding of Dabbas

The color coded on Dabbas can be

Read in following pattern:

slide11
CODING OF DABBAS

1-11 CHURCHGATE

  • MARINE LINES
  • GRANT ROAD, BOMBAY

CENTRAL

  • LOWER PAREL
  • DADAR (WEST)
  • DADAR (EAST)
  • ANDHERI (EAST, WEST)
slide13
Their Achievements

Documentaries made by :

  • BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV.

CASE STUDY made by :

  • ICFAI Press Hyderabad & Bangalore
  • Richard Ivey School of Business – Canada
  • Also, Included in a subject in Graduate School of Journalism University of California, Berkeley

Invitations from :

  • CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy’s Lab Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana – Pune, Rotary Club – Bangalore, NIQR at Chennai

Radio:

  • German Radio Network, Radio Mirchi, Radio Mid-day, FM – Gold, BBC Radio, Radio City
slide14
Others:
  • World record in Best Time

Managementwith Six Sigma rating.

  • Name in “GUINESS BOOK of World

Records”.

  • Registered with Ripley's “ believe it or not”.
  • Participated in “Deal Ya No Deal Contest” by Sony Entertainment Television
  • Invited for marriage of Hon. Prince Charles of England on 9th April, 2005