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AOL CMS , High Level View Uniqueness Persistent General Data Persistent Special Data http://games.aol.com http://movies.aol.com http://music.aol.com http://television.aol.com http://news.aol.com http://sports.aol.com http://video.aol.com Ingestion Storage & Control

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aol cms high level view
AOL CMS , High Level View

Uniqueness

Persistent General

Data

Persistent Special

Data

http://games.aol.com

http://movies.aol.com

http://music.aol.com

http://television.aol.com

http://news.aol.com

http://sports.aol.com

http://video.aol.com

services architecture

Ingestion

Storage & Control

Publishing Support

Scheduling

Merge

Parsing

Purge

Metadata

Extraction

Dynamic

Publishing

Querying

Metadata

Storage

Metadata

Editing

Asset

Storage

Search

Terms

Categorization

Syndication

Enrichment

Taxonomy

Transform

Flexibility

Naming

Extract

Rights

Load

Metadata

Mapping

Services Architecture
sample dataflow diagram
Sample Dataflow Diagram

Aggregation

Ingestion

Tools

Configuration

File

BCP Type1

Stage

XML

PSV

CSV

Parser

BCP Type 2

Query

BCP Type3

Production

Content

XSLT

Field

Transformer

Match

sample of feeds ingestion
Sample of Feeds Ingestion

Feed

CMS

CMS Master Daemon Process

Feed

Extract/Transform

Feed

Feed

Staging

Storage

(XML-RPC)

Feed

Feed

Feed

Load

Feed

Feed

Feed

sample of etl tools architecture
Sample of ETL Tools Architecture

Extracting

Transforming

Loading

Index

XML

PSV

CSV

Publish

Load

E-Mail

Publish

FTP

Load

Database

Publish

CMS

HTTP

Load

Publish

Tools

SCP

FTP Server

Publish

some of the core elements of a content management system
Some of the CORE ELEMENTS of a Content Management System

Core Elements

Capabilities

Ingest content from large number of data providers. Know what you have.

Ability to request/identify content not available through feeds. Identify what you need

Build & maintain a central Content Repository, ensure speed. Reduce Duplication, Increase ROI with every single record

Flexibility in Biased and Unbiased content Handling (i.e., primacy and all, premium and free)

Ingestion

Aggregation

Categorization & Remixing

Automatically categorize content via tags and meta-data analysis.

Be able to cope with sudden burst of information. Able to Queue based on content importance.

Package, format and distribute content/feeds across multiple platforms .

Use relevance filters to identify content/feeds, utilizing multiple variables and adjusting for specific segments (e.g., Web-wide vs. user)

Offer tools.

Automatically “program” content.

Control & Discovery

Monetization

Can help drive more money into company coffers

Allow capability to tap into content repository, create relevance filters in publishing and ingestion tools

Enable users/partners to create their own experiences

Open Interfaces

core elements available in an average company
CORE ELEMENTS AVAILABLE in an average Company

Core Elements

Capabilities

Ingestion &

Aggregation

Anybody can pull the file and parse it

Categorization &Remixing

Some rudimentary categorization

Content is available to ALL but not necessarily USED

Control

& Discovery

Expense Line in Budget

CMS does not make money- WRONG

Open Interfaces

For internal Partners, with some customization. Lost track who uses what..

core challenges
CORE Challenges

Core Elements

Capabilities

Ability to ingest feeds fast

Enable flexible content rights control for publishers (i.e., premium and free)

Unique ID’s.

ID spaces and Content available through out the company could be a challenge

Ingestion &

Aggregation

Categorization &Remixing

Automatically categorize content via tags and meta-data analysis. Mixing content in unbiased and biased (primacy) methodologies

Control

& Discovery

  • Automatically “program” content based on editorial, query and user preferences

Revenue or Expense

on air time, How to monetize CMS service

Open Interfaces

How to track your customers. Ability to quickly react to ‘offending’ applications

core challenges17
CORE Challenges

Core Elements

Capabilities

Who is your customer. Do you know them?

Can you talk to Business in the lingo of business-IMPORTANT

Can you ‘sell’ your services and vision to the organization

Can you do a 30 second ‘elevator speech’

Be at every ‘Cinderella ball’ , turn the pumpkin into a a beautiful carriage or a Ferrari.

COMMUNICATION

Build or Buy

Identify your inventory and skillset

Anything could be built. Listen to business and understand their view on build or buy strategy

Face outsourcing.

Don’t be afraid to buy but avoid RUSHED DECISIONS-you will pay in a long run

  • The world is a big database. CM is a flow of data. Understand what you own to make a right decision on what you are about to build

What are we building

Are you just an expense?

Ask Questions

This is your window to the world. Are you ready for Web 2.0?

Open Interfaces

core elements worksheet to take home
CORE ELEMENTS –Worksheet to take home.

Ingestion &

Aggregation

Categorization & Remixing

Control/Discovery

Revenue or Expense

Open Interfaces

slide21
Thank you

Contact info

Steven Bond, AOL CMS

sitmars@aol.com

stevebond@vzw.blackberry.net