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AOL CMS , High Level View

AOL CMS , High Level View Uniqueness Persistent General Data Persistent Special Data http://games.aol.com http://movies.aol.com http://music.aol.com http://television.aol.com http://news.aol.com http://sports.aol.com http://video.aol.com Ingestion Storage & Control

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AOL CMS , High Level View

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  1. AOL CMS , High Level View Uniqueness Persistent General Data Persistent Special Data http://games.aol.com http://movies.aol.com http://music.aol.com http://television.aol.com http://news.aol.com http://sports.aol.com http://video.aol.com

  2. Ingestion Storage & Control Publishing Support Scheduling Merge Parsing Purge Metadata Extraction Dynamic Publishing Querying Metadata Storage Metadata Editing Asset Storage Search Terms Categorization Syndication Enrichment Taxonomy Transform Flexibility Naming Extract Rights Load Metadata Mapping Services Architecture

  3. Sample Dataflow Diagram Aggregation Ingestion Tools Configuration File BCP Type1 Stage XML PSV CSV Parser BCP Type 2 Query BCP Type3 Production Content XSLT Field Transformer Match

  4. Sample of Feeds Ingestion Feed CMS CMS Master Daemon Process Feed Extract/Transform Feed Feed Staging Storage (XML-RPC) Feed Feed Feed Load Feed Feed Feed

  5. Sample of ETL Tools Architecture Extracting Transforming Loading Index XML PSV CSV Publish Load E-Mail Publish FTP Load Database Publish CMS HTTP Load Publish Tools SCP FTP Server Publish

  6. The Playing Field ( time to pull out this magic wand)

  7. Some of the CORE ELEMENTS of a Content Management System Core Elements Capabilities Ingest content from large number of data providers. Know what you have. Ability to request/identify content not available through feeds. Identify what you need Build & maintain a central Content Repository, ensure speed. Reduce Duplication, Increase ROI with every single record Flexibility in Biased and Unbiased content Handling (i.e., primacy and all, premium and free) Ingestion Aggregation Categorization & Remixing Automatically categorize content via tags and meta-data analysis. Be able to cope with sudden burst of information. Able to Queue based on content importance. Package, format and distribute content/feeds across multiple platforms . Use relevance filters to identify content/feeds, utilizing multiple variables and adjusting for specific segments (e.g., Web-wide vs. user) Offer tools. Automatically “program” content. Control & Discovery Monetization Can help drive more money into company coffers Allow capability to tap into content repository, create relevance filters in publishing and ingestion tools Enable users/partners to create their own experiences Open Interfaces

  8. CORE ELEMENTS AVAILABLE in an average Company Core Elements Capabilities Ingestion & Aggregation Anybody can pull the file and parse it Categorization &Remixing Some rudimentary categorization Content is available to ALL but not necessarily USED Control & Discovery Expense Line in Budget CMS does not make money- WRONG Open Interfaces For internal Partners, with some customization. Lost track who uses what..

  9. CORE Challenges Core Elements Capabilities Ability to ingest feeds fast Enable flexible content rights control for publishers (i.e., premium and free) Unique ID’s. ID spaces and Content available through out the company could be a challenge Ingestion & Aggregation Categorization &Remixing Automatically categorize content via tags and meta-data analysis. Mixing content in unbiased and biased (primacy) methodologies Control & Discovery • Automatically “program” content based on editorial, query and user preferences Revenue or Expense on air time, How to monetize CMS service Open Interfaces How to track your customers. Ability to quickly react to ‘offending’ applications

  10. CORE Challenges Core Elements Capabilities Who is your customer. Do you know them? Can you talk to Business in the lingo of business-IMPORTANT Can you ‘sell’ your services and vision to the organization Can you do a 30 second ‘elevator speech’ Be at every ‘Cinderella ball’ , turn the pumpkin into a a beautiful carriage or a Ferrari. COMMUNICATION Build or Buy Identify your inventory and skillset Anything could be built. Listen to business and understand their view on build or buy strategy Face outsourcing. Don’t be afraid to buy but avoid RUSHED DECISIONS-you will pay in a long run • The world is a big database. CM is a flow of data. Understand what you own to make a right decision on what you are about to build What are we building Are you just an expense? Ask Questions This is your window to the world. Are you ready for Web 2.0? Open Interfaces

  11. CORE ELEMENTS –Worksheet to take home. Ingestion & Aggregation Categorization & Remixing Control/Discovery Revenue or Expense Open Interfaces

  12. The Playing Field

  13. Thank you Contact info Steven Bond, AOL CMS sitmars@aol.com stevebond@vzw.blackberry.net

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