Advertisement on Mobile to Boost Your Marketing Strategy

1. Advertisement on Mobile to Boost Your Marketing Strategy Introduction: • Smartphones and tablets and other web-enabled devices have evolved into indispensable tools for communication, information, and entertainment worldwide. • As per the reports by Statista over 90% of all internet users around the world were using mobile devices in 2021. • Mobile devices due to their widespread use and high user base are an attractive advertising target. • www.metsertive.com

2. Why is advertisement on mobile important? • Mobile devices are used to access the internet and other forms of digital media. • Mobile devices are used to interact with brands and retailers. • Mobile advertising is effective at driving engagement and consumer loyalty. • Mobile advertising is cost-effective and can be targeted to specific demographics and location. www.metsertive.com

3. How do advertisers target mobile device users? • Mobile devices due to their widespread use and high user base are an attractive advertising target. • An advertiser can target users based on their interests, location, age, and gender. • App advertisers can target ads to users who have already interacted with their app thanks to first-party data. • www.metsertive.com

4. How can I advertise on Mobile? • There are numerous mobile advertising platforms like Google and Facebook mobile ads that support mobile advertising, as well as numerous strategies to promote on mobile devices. • Creating a mobile app is one way to promote on mobile devices. Mobile app is an effective way to reach customers who are interested in your product or service. • Another way to advertise on mobile devices is to create mobile content. Mobile content can be a great way to reach consumers who are on their way to or from work. www.metsertive.com

5. What are the most popular forms of mobile advertising? • Banner Ads: These ads are typically small, located at the top or bottom of the screen, and are designed to get users to click on them. • App Ads: These ads are displayed when users open an app, and they often feature offers from the app’s publisher. • In-App Ads: These ads are displayed inside of apps, and they often offer discounts or other incentives to users. • Sponsored Stories: These ads are displayed to users after they’ve interacted with www.metsertive.com Solution:

6. What are best advertising platforms? • AdMob. This platform by Google provides advertisers with the ability to create and manage mobile ads. AdMob also offers a variety of tools and services to help marketers improve their campaigns. • Google AdWords. Google AdWords is one of the most popular advertising platforms in the world. It offers an extensive range of features and tools to help you create and manage your campaigns. • Facebook Mobile Ads. Facebook is one of the world’s popular social media platforms. As such, it is a great place to launch mobile ads. • www.metsertive.com

7. Key Mobile Ad targeting strategies

8. Key Mobile Ad targeting strategies • Targeted Ads: Running customised ads that are specific to your audience is one of the most effective mobile ad techniques. • Use Message Targeting: Messaging targeting allows you to target ads based on the content of the message. • First-party data use in in- app targeting: First-party data enables app advertisers to target ads to individuals who have already interacted with their app. This gives app advertisers a better understanding of who their target audience is and allows them to more accurately target ads. • www.metsertive.com

9. MobileappAd Targeting Methods • Geo targeting: This is the most common type of targeting, and it allows you to target ads to people who are in your geographic area. • Device targeting: This is a way to target ads to people who are using specific types of devices, such as smartphones or tablets. • Behavior targeting: This is a way to target ads to people who have specific behaviors, such as clicking on ads or making a purchase. • Contextual targeting: This is a way to target ads based on the content of the page or app that a person is interested in. www.metsertive.com

10. Benefits of Mobile Advertising • Reach a Wide Audience: With mobile advertising, businesses can reach a wide audience quickly and easily. • High Engagement Rates: Mobile ads are highly engaging, which means that consumers are more likely to see them and spend time on them. • Ad Personalization: Possibility to personalize ads on mobile has been growing lately. This is mainly due to the fact that users are more engaged with ads on mobile devices than on desktop devices • Mobile Payment: Mobile payments are an increasingly popular way to pay for goods and services on mobile devices.

11. Advertisement on Mobile to Boost Your Marketing Strategy Conclusion: • If you are beginner you can start with Google and Facebook mobile ad platforms. This includes but is not limited to: web, tablet, and in-app. • It is important to remember that you need to create ads tailored to your target audience to ensure that you are reaching the right people with the right message with the right Call-To-Action. • www.metsertive.com

12. Advertisement on Mobile to Boost Your Marketing Strategy THANK YOU. Metsertive www.metsertive.com www.metsertive.com