FREE Digital Marketing Plan for Startups
LEVERAGING ON THE CURRENT CLIENT BASE SOCIAL PRESENCE ONLINE ONLINE BRANDING Digital Strategy Process Market Research Creation of Creative Concepts Finalization of channels of communications Creation of Content Calendar Creation of content u2013 written, image, rich formats Publishing of content Measuring impact of the Digital Strategy on ongoing basis Optimization of the strategy based on performance measured 3. Letu2019s make our Marketing Plan 4. STEP 1: KNOW YOUR TARGET AUDIENCE 5. Marketing without knowing your customer is like driving with your eyes closed ! 6. Whatu2019s Your TGu2019s Personality u25cf Where do they live? u25cf How old are they? u25cf Men or Women or both ? u25cf What profession are they in? u25cf What is their Job Title/ Designation? 7. Understanding your TGu2019s Behavior u25cf How do they search the internet when looking for your product and service? u25cf Are they present on Social Media? Which channels? u25cf How are they deciding whether or not to buy your product or service? 8. Who is TG ???? What do they do??? No clue ??? Donu2019t worry, you can do your own Market Research 9. Use tools like Survey Monkey , Google Forms etc. and circulate it within your family, friends, whatsapp groups, facebook etc. 10. DIY Primary Market Research | Case Study - Condom Company Audience: 68.83% Males & 31.17% Females Live in Tier 1 and Tier 2 cities of India Targeted Age Group: 25-34 & 35-44 11. How is the product purchase made ? 81.08% 2.70% Lack Of Awareness We propose to connect the TG to the website by creating awareness around its USP, i.e., u25cf Discreet Delivery u25cf 2 Hour Delivery 2.67% 12. How is the TG currently getting to know about it 44.59 36.49 Incorporating Website Into Ads u25cf Google Ad Campaigns u25cf OTT, Facebook And Other Social Media Campaigns u25cf Social Media Influencers Strategies Insight: Website Awareness through Social Media Campaigns and TV Commercials should be used to bring the TG in our conversion funnel 13. Which is their most Preferred Protection Creating content and campaigns around the same will help generate more traction to the website. 89.47% 89.61% 14. All these insights and more, at ZERO Cost ! 15. Other Free Ways of Knowing Your TGu2019s Behavior u2014 Google Search Behavior u2014 Free Keyword Tools available online u2014 Social Media Behavior u2014 Secondary research available on the internet u2014 Primary Research can be done as well u2014 Focus Group Discussions u2014 Within a group of 10-20 people who are part of your TG u2014 Donu2019t Neglect Ofufb02ine u2014 Conferences u2014 Networking events u2014 Exhibitions u2014 Direct Sales 16. What all do we know by now about our TG? u25cf Demographics u25cf Factors affecting their buying decision u25cf Which online platforms will you ufb01nd your TG u25cf What is their pain point being solved by your product / service 17. STEP 2: Effective Communication Strategy 18. Communicate with an understanding of your TGu2019s pain point and aspirations to build a connect u25cf Case Study u25cb Product - Infant Food u25cb TG - Mothers of 0-2 years old 19. Mothers in our TG like to balance it all 20. Concept 1 - Moms take pride in balancing work and kids for which they need a support system to ensure a healthy baby. (xyz) Infant Food is their support system. 21. Nutrition Value is Key 22. (xyz) Infant Food is great mix of Nutrition with the credibility of a Brand Concept 2: Moms look for Nutrition Brand as a major deciding factor. Bringing out the nutritional elements along with an emotional aspect to the brand. Communicating points which show Nutrition: u25cf Contains DHA that supports babyu2019s normal brain development u25cf Also contains Whey Protein, Vitamin A, C, D, Iron and Zinc for a complete healthy growth 23. Build Content That Builds Trust u25cf Talk in the language of your TG u25cf Be relevant with the times u25cf Use online tools to create good images and videos for free - Canva, Pexels, Powtoon 24. Effective Communication Strategy Created and Executed at ZERO Cost ! 25. What do we know about Communication to our TG? u25cf What to communicate to our TG u25cf How to communicate with our TG u25cf How can we create the communication for free, and still make it effective 26. STEP 3: REACHING TO OUR TARGET AUDIENCE 27. Partnerships u25cf Other bloggers u25cf Communities u25cf Whatsapp Groups u25cf Reach inufb02uencers who relate to your story u25cf Donu2019t Neglect Ofufb02ine u25cb Conferences u25cb Networking events u25cb Exhibitions u25cb Direct Sales 28. Beauty of Online Ads - Spend what you can ! u25cf With a small budget: u25cb Easy to Target u25cb Easy to Optimize u25cf Sample Target for Infant Food Product 29. What do we know about Marketing and Promotion u25cf What our TGu2019s needs are, where to ufb01nd them u25cf How to communicate to them effectively u25cf How to reach them 30. Whatu2019s left to do? u25cf To just keep doing it. Learning and Doing. Consistently. 31. A year from now, you'll wish you had started today - Karen Lamb 32. All The Best ! www.whisskers.com
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