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T The Art of Fostering Goodwill A Destination´s Social Responsibility V.A. Heikkinen Sari Kortelampi Back to the Basis Looking for the Future! Dr. V.A. Heikkinen Research Director Principle Lecturer Tourism Research Centre of Lapland
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Looking for the Future!
Dr. V.A. Heikkinen
Tourism Research Centre of Lapland
HAAGA-HELIA University of Applied Sciences
Tel +358 40 578 1569
*Lifestyle & Experience Economy
*Futufood & EcoServiceDesign
Transmodern Transmodern tourist destination
CSR, also called corporate responsibility, corporate citizenship, responsible business and corporate social opportunity) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for
the local community and society at large.
The practice of CSR is subject to much debate and criticism. Proponents argue that there is a strong business case for CSR, in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits. Critics argue that CSR distracts from the fundamental economic role of businesses; others argue that it is nothing more than superficial window-dressing; still others argue that it is an attempt to preempt the role of governments as a watchdog over powerful multinational corporations.
Heart of Lapland
And our Industry pay the Taxes
to Transmodern Leadership
Hospitality manager & Sustainable business manager
Operational, tactical and strategic thinker
Down hill ski
Balancing different functions
Ensuring other users’ quality of experience
differentiating the economic base
Ensuring residents’ quality of life
TRANSMODERN STRATEGIES: HOW TO COMBINE ‘UNCONNECTED’ STRATEGIES
TRANSMODERN DESTINATION: SPACE OF FLOWS
THE TOURISM SIDE……….
THE TRANSPORT SIDE……….
From niches to the mass
From the mass to the niches
Abstract: Tourism is growing and so are its concerns. Under the umbrella of sustainable tourism several forms of tourism have emerged as alternatives to mass tourism. The conceptualization of ethical tourism in this paper calls for tourism concerns beyond niche markets, towards the exposure of tourism ethics to the mass tourists. An instrument was used to assess the ethical attitude of respondents towards ethical tourism. The results indicate that respondents are not ethical in their tourism orientation; however, the aspiration to become ethical was acknowledged through, among others, their willingness to pay more to secure some ethical criteria, and their predisposition to support ethical tourism. The acknowledged deficit of ethics in tourism calls for more tourism ethics exposure.
Social Responsible Company
Ethics in tourism as conducive tosustainable tourism for the mass market.
As tourism is a global phenomenon, critics of alternative types of tourism have indicated a need to go beyond niche marketing, into incorporating ethics in tourism in general (e.g., Butler, 1998; Klemm, 1992; Sharpley, 2000; Tribe, 2002; Liu, 2003).
There appears to be a deficit of Social Resposibility in tourism and hospitality managers & (eMBA) curricula