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Muscat Press & Publishing House (SAOC) MPPH Presentation Changing Media Trends in Oman The Print medium is the most dominant in the country, with an annual spend of RO. 31 million which constitutes over 60% of the total spend. Today LAMPPOSTS ELECTRONIC SIGNS BILLBOARDS MOBILEVANS

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Muscat Press & Publishing House (SAOC)


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Presentation Transcript
slide2

Changing Media Trends in Oman

The Print medium is the most dominant in the country, with an

annual spend of RO. 31 million which constitutes over 60% of

the total spend.

slide3

Today

LAMPPOSTS

ELECTRONIC SIGNS

BILLBOARDS

MOBILEVANS

SIGNS

CINEMA HALL

WOMEN

UNIPOLE

Outdoor

MUPIS

MEN

Cinema

CINEPLEX

CONSUMER

BUSINESS

VIDEOS

SATELLITE

2009

MAGAZINES

PRINT

TV

CABLE

NEWSPAPERS

ENCRYPTED

CHANNELS

LOCAL

LOCAL

Home

Shopping

REGIONAL

NEW MEDIA

Radio

SUPPLEMENTS

MMS

COLOR PAGES

MOBILE

COLOR PAGES

WEB

Internet

GOVERNMENT

COMMERCIAL

REGIONAL

SMS

slide4

The dominant Media Player in the country

Started in 1974, Muscat Press & Publishing House has grown to be the

single largest and only integrated Publishing Group in the country.

muscat press publishing house saoc5
Muscat Press & Publishing House (SAOC)
  • Has made a landmark achievement in the field of print journalism in the past three decades.
  • Has established itself as a trusted household name in the Sultanate.
  • MPPH has now diversified and gained impetus in more than one field like publishing, printing, distribution, events, advertising & IT.
muscat press publishing house
Muscat Press & Publishing House

Independent

Profit Centre

Printing solutions for

most of the newspapers

Commercial

Printing

Special publications for Ministries

Times of Oman

Al Shabiba

The Week

Al Esbouah

AZZAMN

Thursday, H!

Al Youm AL Sabe

FACES

bluecode technologies
BlueCode Technologies

Digital Media

Company

News feeds

at BankMuscat

ATMs & kiosks

Khabar Mobile

Value Added Services

IT

Publishing

slide10

Established in 1975, Times of Oman is a leading publication, which has pioneered its way to being a quality newspaper and an integral part of the Omani media.

  • Target - Widely read by all decision makers, and the target audience comprises of Expatriates, Omani Executives and the Business Community of Oman.
  • It comes out with regular supplements covering issues from various fields.
    • Times Business (Daily)
    • Times Sports (Daily)
    • Times Leisure (Daily)
    • Daily Guide - Tabloid Classified (Daily)
    • ICE Times - every Monday
    • ET - every Wednesday
    • Thursday Magazine - every Thursday

No. 1 English Daily in the Country

slide11

Established in 1993, Al Shabiba is the fastest growing Arabic Daily in the Sultanate, bringing to you the latest every morning, breaking news & views in and around in the country as well as International stories making headlines.

  • Target - Positioned as a newspaper for Tomorrow’s Generation, thus focusing on the major population of the youth in Oman, in an age group of 15-39. It also focuses on the Arab expatriates staying in the Sultanate.
  • Special Supplements include the following topics which are covered extensively -
    • Education
    • IT & Telecom
    • Art & Poetry
    • Entertainment and Families.
  • Conducts and covers College & Youth Based Development Programmes as well.

The Newspaper for tomorrow’s Leaders

slide13

Freely circulated weekend newspaper in tabloid format.

  • Launched in March 2007, with the aim of redefining
    • reading habits, distributed every Friday.
  • Target - Expatriates & Omani executives.
  • Its main focus is on Community based issues, latest
  • happenings and news in and around your neighborhood.
  • In-depth editorial coverage on local news, international
  • news, sports, interactive sessions, daily guide, leisure reading.
  • A combination of a Tabloid and Daily newspaper in one!

H! – Redefining Reading Habits

slide14

Freely circulated Arabic weekly in tabloid format.

  • Target - its main focus is on the local Omanis & Arab expats.
  • A good read for both Omani business executives as well as
  • for housewives.
  • Strong editorial contents on both local and regional issues.
  • In depth coverage on politics, relationships, fashion, food and
  • much more…with famous columnists from around the world.

Al Youm Al Sabe – Weekend Reading at its Best

slide15

A weekend family magazine, which comes out with the main

  • edition of Times of Oman every Thursday.
  • Target - this magazine serves as a platform for expatriate adults as well as kids to express their thoughts, wishes and opinions.
  • Widely read by expatriate and Omani working females as well as housewives, as this magazine contains stories and issues about lifestyle and fashion.
  • The magazine is packed with all that you should know and do right about cooking, healthcare, beauty tips and much more.
slide16

Monthly magazine of Times of Oman.

  • Target - Business expatriates, working professionals and the local Omanis that fall in the age group between 20 - 35.
  • Packed with news and views. Features and stories on Local personalities.
  • Reviews on movies, books, restaurants. In depth editorial content on international news, health, fashion, relationship, food, travel gizmos and more….

FACES – Perfect Family Magazine