MEDIA SCENE IN INDIA AND FUTURE TRENDS. Media buying agencies. Agency of record (AOR) Central Media Buying (CMB) . Media Purchases thru Media Buying Agencies. 1980 1\% 2000 25\% 2006 33\% (likely). 4 out of 10 Indians are still not reached even today.
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Interest groups – eg.men, women
Content based – business, sports, fashion
Implication – striking cross media deals, leveraging spends
Reach going down owing to theatre viewership going down. However, South is the only exception where cinema is next to TV in reaching audiences.
a small revival is expected in
larger cities with multiplexes and better viewing facilities.
1) e – mail 37% now 32%( inclusive of surfing)
2) chatting 15% (now 32% )