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Creating Effective Public Service Announcements

Creating Effective Public Service Announcements. Brad Clark Video Production Teacher Franklin High School Elk Grove Unified School District.

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Creating Effective Public Service Announcements

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  1. Creating EffectivePublic Service Announcements Brad Clark Video Production Teacher Franklin High School Elk Grove Unified School District

  2. DefinitionPublic Service Announcement“Defined by the Federal Communications Commission as an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. PSAs can be produced for television and radio broadcast.”aba.org

  3. DefinitionPUBLIC SERVICE ANNOUNCEMENT“Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit.”PBS.org

  4. PSA are great for introducingstudents to video production 60 seconds or 30 seconds…exactly

  5. Creating Effective PSAs Research that indicates that showing people negative behavior makes them accept it as normal listen to this NPR PSA Story (5 minutes 42 seconds). 1. Why is it a bad idea to show people doing undesirable things? 2. What did Robert Cialdiní’s Petrified Forest research find? 3. When Cialdini put up a sign that did not mention how common theft was but concentrated instead on the cost to the environment of such destructive behavior, he was able to cut theft by how much? 4. When people are uncertain about whether to be altruistic or pro-social where to people look for guidance? Optional:See this article for details.

  6. PSA Examples Critique and Analysis Filmmaking Technique Target Audience Lecture Examples

  7. PSA Examples…websites Adcoucil.org AdGalleryWhitehouseDrugPolicy.org PsaResearch.org

  8. PSA Topics

  9. Smoking PSA Topics

  10. Drug Abuse PSA Topics

  11. Personal Safety PSA Topics

  12. Eating Disorders PSA Topics

  13. Alcohol Abuse PSA Topics

  14. Teen Drunk Driving Consequences PSA Topics

  15. Pollution/Littering PSA Topics

  16. Household Chemical Use PSA Topics

  17. Pet Adoption PSA Topics

  18. Depression PSA Topics

  19. Steroid Use PSA Topics

  20. Stereotypes PSA Topics

  21. Stay in School PSA Topics

  22. Peer Pressure PSA Topics

  23. Teen Dating Violence PSA Topics

  24. Sexual Harassment PSA Topics

  25. Domestic Violence PSA Topics

  26. Runaway Hotline PSA Topics

  27. Suicide Prevention Hotline PSA Topics

  28. California Youth Crisis Line PSA Topics

  29. Sexual Assault Hotline PSA Topics

  30. Skin Cancer Prevention PSA Topics

  31. Online Bullying PSA Topics

  32. Study Habits PSA Topics

  33. Texting or Cell Phone Use While Driving PSA Topics

  34. Guidelines for using 911 PSA Topics

  35. Fitness PSA Topics

  36. Calories of Various Foods PSA Topics

  37. Healthy Eating Choices PSA Topics

  38. Youth Volunteerism PSA Topics

  39. VolunteerMatch.org PSA Topics

  40. Benefits of Breakfast PSA Topics

  41. Safety on the Internet PSA Topics

  42. Illegal File Sharing PSA Topics

  43. Internet Addiction PSA Topics

  44. Online Bullying PSA Topics

  45. HearingProtection(Loud Music) PSA Topics

  46. Goal Setting PSA Topics

  47. PE Personal Activity Logs PSA Topics

  48. Student ideas PSA Topics

  49. PSA Examples PSA Student Examples Examples from Mr. Clark’s Lecture

  50. Preproduction • Teacher presents topics • Students commit to one • Students begin research of topic • Students brainstorm ideas • Students identify a Method of Advertising

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