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Car Manufacturing for the Future. Solutions for Mobility in the 21st Century Jan. 6 - 17, 2003. Motivation. Concentration of car manufacturers: 6-10 manufacturers (1980: 29 manufacturers) Traditional markets USA, Europe, Asia saturated „Emerging Markets“ are the main growth potential

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Car manufacturing for the future l.jpg

Car Manufacturing for the Future

Solutions for Mobility in the 21st Century

Jan. 6 - 17, 2003


Motivation l.jpg
Motivation

  • Concentration of car manufacturers: 6-10 manufacturers (1980: 29 manufacturers)

  • Traditional markets USA, Europe, Asia saturated

  • „Emerging Markets“ are the main growth potential

  • Even the traditional markets are becoming a sum of niche markets

    • Manufacturers are able to satisfy demand of smaller volumes of customized products

    • Vehicles developed to regional demands become feasible

Dr. Ulix Göttsch, RTC/A


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Regional Differences

  • Differences in Customer Values

  • Environmental Concerns

  • Safety Concerns

  • Technology Friendliness

  • Importance of Status/Prestige

  • Importance of Utility

  • Estetics

  • Complexity of Operation

  • Regional Differences

  • Speed Limits

  • Traffic Congestion

  • Regional Laws (Taxation, Environment)

  • Local Content Requirements

Dr. Ulix Göttsch, RTC/A


Regional differences4 l.jpg
Regional Differences

  • Cost Factors

Gas

Insurance

COST

Engine Size

hp

Purchase Price

Tax

Weight

Emissions

mpg

Size

Dr. Ulix Göttsch, RTC/A


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One Car for the World?

  • Could there be a “world car”?

  • One that satisfies the demands of all markets?

  • A world car would be produced in extremely high quantities and thus be available at a very attractive price!

  • What could this car look like?

  • Would it “adaptable” to different markets?

    • modular construction

    • regional option packages

  • Would it fit into different market segments in different countries?

    • basic transportation vs. status symbol

Dr. Ulix Göttsch, RTC/A


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Portfolio of International Cars

  • Should there be a “European Car”, an “American Car”, an “Asian Car”?

  • World markets have economic, ecological and cultural differences.

  • What would the regional cars look like to address these differences?

  • What would be their respective qualities, construction, features, etc. ?

  • Design a model program for a globally operating car manufacturer.

Dr. Ulix Göttsch, RTC/A


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