Market Watchdog
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Market Watchdog ™ Intelligent Retail Measurement. The Scene. Sales Data. Products. Retailer. Market Research Company. Supplier. Market Research. The Need. Market research has become Tactical Suppliers need to know "Why" , not just "What" - ASAP

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Market Watchdog

Intelligent Retail Measurement


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The Scene

Sales Data

Products

Retailer

Market

Research

Company

Supplier

Market Research


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The Need

  • Market research has become Tactical

  • Suppliers need to know "Why", not just "What" - ASAP

  • Currently available IT can only provide "What" - finding "Why" is still too time-consuming and expensive


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What Is Market Watchdog™

  • A software system that continuously scans retail data (POS, Census, etc.), identifies market trends, analyses them and provides clients with actionable findings – what caused the trend, where did it occur, how is the competition doing, etc.

  • Market Watchdog™ automates sophisticated analysis methods that until now could be executed only by knowledgeable people

  • Separating the wheat from the chaff, instead of lengthy reports -

    Market Watchdog™ provides the bottom line


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Market Watchdog™Features

  • Identifies market trends – in sales, market share, price, distribution level

  • Finds the causes of the trends using multi-level product categories drill down and market breakdown, including global trends, competition, and price

  • Competitors are found and analyzed at every level (supplier, brand, segment, etc.)

  • Flexible time base – from days and weeks, all the way to years

  • All analysis parameters can be defined by the client

  • Automatic report generation in diversified formats – HTML, XML, PDF, etc.


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How Does Market Watchdog™Work

Transactions

Alerts

Database

Point Of Sale

Periodical

Analysis

Market Watchdog

Data

Census

Special

Analysis


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Bottom

Line

$

Retail

Database

Analysts

Reports

Management

Market Research Provider

Client

Bottom

Line

Retail

Database

$

OLAP

Management

Analysts

Manual –

Costly and time consuming

Getting Actionable Findings - Currently


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Shortcomings Of The Manual Process

  • Lengthy and expensive

    • limited frequency – strategic only, impractical for routine service

  • Tends to be biased

  • Tends to miss a lot


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The Impracticality Of Programming

  • The market is a highly complex environment that is rapidly changing in unpredictable ways

  • Programming, by its nature, is practical only in static, pre-defined environment

  • This leaves 2 options :

    • One-size-fits-all system, which is never the case

    • Customized or inhouse system - very expensive to build and maintain, way beyond the reach of all but a few


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Calculate

Simulate

Control

Alert

Learn

The Technology Behind Market Watchdog™

  • Tupai’s groundbreaking technology, Active Knowledge Networks, combines knowledge and intuition similarly to a knowledgeable analyst

  • The technology excels in highly complex dynamic environments


Market watchdog a new paradigm l.jpg

$ mental models people use, and that operate in much the same way -

Market Research Provider

Client

Bottom

Line

Retail

Database

$$$

Bottom

Line

Retail

Database

OLAP

Management

Analysts

Market Watchdog

Management

Fully Automatic

Market Watchdog™– A New Paradigm


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Market Watchdog mental models people use, and that operate in much the same way -™Advantages

  • Faster and cheaper. Virtually no marginal cost.

    • Unlimited frequency – both strategic and tactical

  • Unbiased

  • Comprehensive - everything is covered


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XML mental models people use, and that operate in much the same way -

Report

A

Retail

Database

Report

B

Clean and filter retail data

Report

C

Dispatch reports

Market Watchdog™- The Process

Market Watchdog

Intelligent Correlation Finding

Identify and explore trends

Create overall findings XML

hierarchy

Produce customized reports, each

manager gets what he needs


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Using mental models people use, and that operate in much the same way -MarketWatchdog™

  • Fast and easy setup – no programming required

  • Unprecedented flexibility – customized services can be provided at a fraction of the cost and time required now

  • Unlimited scalability – any data, information and knowledge can be combined and extend the system

  • Non-intrusive – does not require a change in the existing IT systems


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Market Watchdog mental models people use, and that operate in much the same way -™Win-Win Paradigm

  • The Market Research provider can extend its offerings and increase its competitiveness by making a better use of its market information assets

  • The client can get a better market insight in an actionable form, cheaper and more frequently, which can improve its business performance while reducing costs


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Market Watchdog mental models people use, and that operate in much the same way -™Sample Report

  • Sample reports

    • Individual supplier

    • All suppliers