What is Goodreads, exactly? Goodreads' mission is to get people excited about reading. 4 million members, Goodreads is the largest social network for readers in the world. Goodreads members recommend books, compare what they are reading, keep track of what they’ve read, form book clubs and much more.
Why did we start Goodreads? • Books were broken online in 2006 • Ideas are meant to be shared • Social peer pressure + = Software Geek Literature Geek
Goodreads Origins • Launched December 2006 • Reading blogosphere found us in 2007 • Raised angel round, grew to 2 million users. • In 2009 raised Series A of $2 million
Who uses Goodreads? • 70% female. 50% age 30 and over. • Largely popular fiction and non-fiction. • Freakonomics has 90K ratings, Memory Keepers Daughter has 125K. • Any book published can be reviewed.
Virtual Bookshelves to keep track of what you’ve read • 114 million books cataloged. • 8 million reviews. 80 million ratings. • 22 million books marked as “to-read”
The Long Tail of Books Out of 114 million books cataloged: • 5% are the Twilight Series • The top 100 books represent 18% • The top 5,000 books represent 45% popularity Books
Wisdom of the masses • 330,000 distinct shelves/tags • 15 million books categorized
Listopia Lists you can vote on Taps the creativity of the community All kinds of lists: Booker Prize Winners, Books you would recommend to strangers, YA Books Boys would love, Afghanistan in Literature, Books with Purple Covers, Would have preferred a root canal.
Social Network Integration Show off your shelves on your Facebook profile. Widgets for blogs Twitter integration
Iphone App Bring your to-read list to the library or bookstore, add books on the go. 2,600 public domain books you can read Update your reading progress wherever you are. 9,000 a day.
Ways for authors & publishers to get the word out • Author Program • Giveaways • Advertising
Goodreads Author Program • Built to help authors promote their work • More than 14,000 authors signed up so far
Authors can publicize upcoming events • Book signings • Speaking engagements • Bookclub meetups
Giveaways 5,063 Giveaways completed Over 48,000 books given away. On average, 768 people request each book.
Self Serve Advertising Easily create an ad for your book or product. Your ads will show on Goodreads in locations where members are searching for and exploring books. Target your ad by book genre, location, gender, or age. View custom stats for your ad to see views, clicks, and the number of Goodreads members who add your book. Watch as Goodreads' virality helps your books numbers grow via word of mouth.
Books added to Goodreads users’ “To-read” shelves with an advertising campaign
Goodreads is a wonderful place to play. • Never-ending Trivia Game • Quizzes • Quotes • Fan and engage authors • Listopia • Role-play groups • Meet like minded readers
The Never-ending Trivia Game 60,000 questions answered a day. Tailor the game to books that you have read Great fun for kids.
Quizzes 3,834 quizzes to choose from Thousands of quizzes are taken each day. Users can make their own quizzes and invite their friends.
Quotes • 190,000 quotes • Browse quotes from your favorite authors and books
Where are we going from here? • More fun features to engage readers. • Improved book discovery & recommendations. • Better tools for authors and publishers.