Innovative Planning Ideas for Miller. June 2001. Purpose. The purpose of this presentation is to provide an overview of tools available through Starcom to aid in the development of brand media strategies.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
The purpose of this presentation is to provide an overview of tools available through Starcom to aid in the development of brand media strategies.
These tools are intended to explore the mindset of the consumer in order to create synergies between a strategy and the consumer’s relationship with a product and or media.
Key Takeaway: Miller can ask
innovators and trendsetters
for the trends. Ultimately, it diffuses
Picks up on idea
and claims it as their own
Makes “Cool” idea more
palatable for mass
Picks up on idea and
runs with it
*Source “Merchants of Cool” website
Defining what our consumers
key moments are is colossal
Planning should be based
on these findings,