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  1. Feng Shui of the Web Principles of Layout and Screen Design Designing Text and Typography

  2. Feng Shui • the ancient Chinese practice of placement and arrangement of space to achieve harmony with the environment. ~Wikipedia • is not simply a decorating style, but a discipline with guidelines compatible with many different decorating styles. ~Wikipedia

  3. The Ideologies of Web Design • Simple, unobtrusive designs that support users are successful because they abide by the web’s nature – and they make people feel good. ~Nielsen • The best match with the web’s fundamental nature: it lets users go where they want ~Nielsen

  4. Some Guidelines of Feng Shui • When sitting at a desk, the entrance door should be in a clear line of sight, and you should have a view of as much of the room as possible. • When lying in bed, the entrance door should not be directly facing the soles of one's feet. In other words, the end of the bed should not be in line with the door. • Straight lines and sharp corners are to be avoided, and especially should not point where people tend to sit, stand, or sleep. • Avoid clutter. • Your stairs should never face the front door.

  5. Some Guidelines of Web Design: • Use Black Text on Plain, High-Contrast Backgrounds • Make Action Sequences Clear • Facilitate Scanning • Organize Information Clearly

  6. Examples of Why… In Feng Shui: • Roads to and from ancient towns were often curved and windy, an attempt to disorient and keep away evil spirits, who were believed to travel in straight lines. • Some objects are believed to have the power of redirecting, reflecting, or shifting energy in a space. These include mirrors, crystals, windchimes, and pools of flowing or standing water.

  7. Examples of Why… In Web Design • A clear logical structure will reduce the chances of users becoming bored, disinterested, or frustrated • People read black on white 32% faster than its opposite

  8. So…. • Good web design is more than decorating – it is supporting users so that …

  9. Why follow design principles?

  10. Do you agree with the principles? • Are there occasions where it is best to break the rules? ex. http://www.jkrowling.com/en/popupblocked.cfm

  11. References: • Mastery, Mystery, and Misery: The Ideologies of Web Design. Nielsen, J • Wikipedia: Feng Shui • Research Based Web Design & Usability Guidelines