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FILMWEB.NO A Collaborate Audience Related Initiative Amsterdam, June 23 – 2003 MEDIA Salles Seminar Kjell A. Orseth Managing Director Filmweb AS Background Filmweb AS was established 31.07.97 as the Internet company of the Norwegian film and cinema industry

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filmweb no a collaborate audience related initiative

FILMWEB.NOA Collaborate Audience Related Initiative

Amsterdam, June 23 – 2003

MEDIA Salles Seminar

Kjell A. Orseth

Managing Director

Filmweb AS

slide2

Background

  • Filmweb AS was established 31.07.97 as the Internet company of the Norwegianfilm and cinema industry
  • An extensive collaborate effort (industry ownership)
  • The company were to:
      • implement a film and cinema information service
      • to build a service for distribution of cinema tickets
      • to make extranet services for distribution of press material and for reporting purposes
      • earn money on selling ads on the portal
    • The base for the services was the new Internet technology
visions
Visions
  • Used to be very “product” oriented:
    • To develop and maintain electronic services for the Norwegian film- and cinema industry, its audience and customers
    • To create exciting and trustworthy services and to stimulate to increased interest in film and cinema
  • Our new vision is more “market” oriented:
    • We are to enhance the route to the film experience

Technology

Market

the filmweb portal
The Filmweb portal
  • filmweb.no - launched the 30th of March 1998
    • Film portal and film community on the internet for:
      • Cinemas: Approximately 60 – all major players
      • Distributors of cinema film: All thirteen that are present in Norway
      • Distributors of video film: SF-Video and Sandrew Metronome
      • Film festivals: Four are included
      • Public bodies/organisations: Norwegian Film Distribution Companies Organisation, Film&Kino, Norwegian Exhibitors Managers Association, The Norwegian Film Institute and more
    • A total of about 90 partners
  • Filmweb.no is the most visited Internet portal within the Norwegianentertainment category (300.000 users pr. month)
target group
Target group
  • Target group for the portal – end consumer:
    • Primary target group: Film interested youth 15-25 (30) years
    • Secondary target group: “With children”
    • Secondary target group: “The Industry”
    • The portal does not exclude any group

15-25

With children

The industry

Filmweb

norway an interesting case
Norway – an interesting case
  • Internet:
    • Availability - high
    • Use – high
    • Trust – high
  • Most main local markets are under-screened
  • 70% of the market available for ticket sale on the Internet
  • Industry policy: no booking on the Internet available (according to Norwegian legislation, cinema owners are not obliged to refund non-used tickets)
norway an interesting case7
Norway – an interesting case
  • The cinema consumer:
    • 90% uses Internet, 45% daily
    • 75% has an own e-mail address
    • 30% gather film information on the Internet
    • 25% gather programinformation on the Internet
    • 30% buys tickets on the Internet
how to develop a joint approach towards the audience
How to develop a joint approachtowards the audience?

The industry (Exhibitors & Distributors)

Filmweb

Media

server

CRM

Tickets

Portal

The audience

Media

slide9

Strategy

  • The audience comes to the industry instead of the industry running after the audience
  • Joint efforts towards media to increase availability and coverage of film and cinema as entertainment
  • Making a partnership with other Internet-based services to promote Filmweb and the cinema products
  • Being the Gatekeeper between the Audience and the Industry
the filmweb content system
The Filmweb Content System
  • One of our key success factors
  • A collaborate solution forinternetand web publishing (Content Engine)
  • All partners have their own website but they share most of the content in the databases (text and multimedia)
e tickets
E-tickets
  • Distribute tickets online for the largest cinemas in Norway
  • Now more than 1.300 transactions daily
  • So far distributed more than 1.600.000 tickets – value of EUR 13 million
  • Currently 20% of overall ticket sales for the largest cinemas!
slide18

wap.filmweb.no: launched in Nov-99

  • Nice increase in use of portal, but only about 350 tickets pr. month
  • Filmweb is a member of a EU-sponsored consortium (Free-G) for further development of service
filmweb media server
Filmweb Media Server
  • media.filmweb.no
    • Service launched March 2000 for media and public relation material such as stills, ads etc.
    • Established with support from the industry and has proven to become a popular service with more than 700.000 downloads per month.
    • Lowdevelopment cost: app. EUR 90.000,- / yearly technical cost of maintaining EUR 45.000,-
    • Increased availability of press material in general
    • Improved service level towards cinema, media and PR
    • Very cost effective – savings of EUR 1.500 pr. film
filmweb report server
Filmweb Report Server
  • rapport.filmweb.no
    • A sales (MPA) reporting system sponsored by the Norwegian Exhibitors association and the Film Distribution Companies Organisation
    • Goal:
      • Make a system where reports are generated directly based on electronic information from the cinemas ticketing systems or reporting through the web
      • Increased availability of reports and statistics for the entire industry
    • Service launched January 1st. 2003
    • Currently 96% penetration
some advantages with the filmweb system
Some advantages with the Filmweb-system
  • Cost effective (sharing of infrastructure)
  • Critical mass of know how
  • Strong presence in the market
  • Market power towards non-industry players (i.e. the media, other portals)
the internet
The Internet
  • Gives us the tool for:
    • Communicating with each single costumer to sensible price
    • Building strong customer databases
    • Analyzing customer behavior
    • Direct marketing
    • Loyalty building
    • Instant shopping
further information
Further information:
  • Please contact:

Filmweb

Kjell Arne Orseth

E-mail: kao@filmweb.no

Tel: +47 21 50 48 02