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2009 Trends in Review & A Look Ahead to 2010. Presented January 12, 2010. 2009: Reality Check . 2010: Virtual Reality? Check!. Presented January 12, 2010. 2. 2009: Reality Check. Spark Communications & MRCC January 12, 2010. 3. 3. 2009 Reality Check. Back to basics

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2009 Trends in Review

& A Look Ahead to 2010

Presented January 12, 2010


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2009: Reality Check

2010: Virtual Reality? Check!

Presented January 12, 2010

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2009: Reality Check

Spark Communications & MRCC

January 12, 2010

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2009 Reality Check

Back to basics

The “smart” factor

Nice guys (and gals) finish first

Giving is the new taking

Hear me ROAR

Spark Communications & MRCC

January 12, 2010

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Back to Basics

Spark Communications & MRCC

January 12, 2010

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Back to Basics

Spark Communications & MRCC

January 12, 2010

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The “Smart” Factor

Consumers are not trading down, they are trading “smart”

“Potted plants vs cut flowers, new scarves vs new clothes, museum pass vs cinema, picnics vs cafe, jog/walk vs gym. Less cost more fun!” - timechaser, London, UK

  • “Libraries are a treasure trove for free entertainment! Books, CDs, DVDs galore!” - jIL, WA

“Ditch sodas and bottled water for regular tap water - improve your health, your pocket and the environment” - Michael Donohoe, Brooklyn, NY

“Make your morning coffee at home and take it to work in a nice thermos, instead of buying one on your commute.” - Aimee, New York, NY

“Instead of going shopping, I am hosting seasonal clothing swaps. I provide snacks, guests provide beverages. We all bring clothes.” - Kelly, Long Island City

“I cancelled cable and installed Boxee. Now I watch TV for free with programs like Hulu. Savings: $84 per month.” -@jrharrell, via Twitter

“Eating out at restaurants lot less...instead more BBQ's and pot-lucks with friends...actually way more social now because of it... ” - Paul, Brooklyn

Spark Communications & MRCC

January 12, 2010

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Source: New York Times Recession Survey asks “How are you getting by in the economic downturn?” (MediaVest, April 27, 2009)


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The “Smart” Factor

Spark Communications & MRCC

January 12, 2010

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The “Smart” Factor

Spark Communications & MRCC

January 12, 2010

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Nice Guys (and Gals) Finish First

Spark Communications & MRCC

January 12, 2010

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Nice Guys (and Gals) Finish First

Spark Communications & MRCC

January 12, 2010

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Giving is the New Taking

Spark Communications & MRCC

January 12, 2010

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Hear Me ROAR

"The Pizza Turnaround"

“The true story of how Domino's listened to its harshest critics and made their best pizza ever.”

Spark Communications & MRCC

January 12, 2010

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Hear Me ROAR

Spark Communications & MRCC

January 12, 2010

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Hear Me ROAR

Spark Communications & MRCC

January 12, 2010

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2010: Virtual Reality? Check!

Spark Communications & MRCC

January 12, 2010

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2010 Virtual Reality? Check!

Virtual enhancements to virtual experiences

I’ve got the world on a screen

Living in the action

Bye bye Borders

Virtual enhancements to physical experiences

Who needs a gym membership

Smart(er) cars

Handheld Reality

Life Streaming

Spark Communications & MRCC

January 12, 2010

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Virtual Enhancements to Virtual Experiences

I’ve got the world on a screen (Laptop advancements and enhancements)

Spark Communications & MRCC

January 12, 2010

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Virtual Enhancements to Virtual Experiences

Living In the action (3D)

Spark Communications & MRCC

January 12, 2010

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Virtual Enhancements to Virtual Experiences

Living In the action (Internet)

Spark Communications & MRCC

January 12, 2010

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Virtual Enhancements to Virtual Experiences

Bye bye Borders (eReaders)

Spark Communications & MRCC

January 12, 2010

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Virtual Enhancements to Virtual Experiences

Bye bye Borders (eReaders)

eBooks

exceed

$500MM

in 2010!

(Forrester)

Spark Communications & MRCC

January 12, 2010

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Virtual Enhancements to Physical Experiences

Who needs a gym membership? (Health/fitness)

Spark Communications & MRCC

January 12, 2010

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Virtual Enhancements to Physical Experiences

Smarter cars (transportation)

Spark Communications & MRCC

January 12, 2010

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Virtual Enhancements to Physical Experiences

  • Handheld reality (mobile)

    • Historically low retail appeal (dominated by ringtones/games)

    • Growth expected – Companies to report Seven figure revenues

    • Virtual appointments/errand tracking

    • Access to opinions and ratings


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Virtual Enhancements to Physical Experiences

Handheld reality (mobile)

“When people aren't talking, texting, e-mailing, or socializing on their phone, they're generally engaged in a goal-oriented activity. They're searching for something specific, confirming a price on a new appliance, looking for the nearest restaurant, getting directions to the store, checking show times, or a myriad of other ancillary activities undertaken to support a larger goal. Immediacy, relevancy, and actionability are key.”

- JasonSteinberg,Spark Communications

Spark Communications & MRCC

January 12, 2010

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Source: Closing the Sales Loop with Mobile, by Jason Steinberg, Spark Commjnications (Clickz, Ocbober 2009)


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Virtual Enhancements to Physical Experiences

Life streaming

Spark Communications & MRCC

January 12, 2010

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Virtual Enhancements to Physical Experiences

Life streaming (social media uninterrupted)

Spark Communications & MRCC

January 12, 2010

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Virtual Enhancements to Physical Experiences

Life streaming (social media identity protection)

Spark Communications & MRCC

January 12, 2010

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Thank you

Spark Communications & MRCC

January 12, 2010

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