#1. Create and Optimize for Mobile Traffic Google has always said that it feels responsive websites provide the best user experience, including a mobile-friendly notation next to websites in mobile search results that are indeed mobile friendly.
#2. Optimizing for Bing and Yahoo FIrefox kicked google to the curb and Yahoo will now be the default search engine for the browser. And now both Bing and Yahoo trying to secure spot in Safari and iOS8 and OS X.
#3.Switch Your Focus From Keyword Rankings to ROI The success of the campaign based on keyword positions, then it is time for a major wake up call Do you want a fancy PDF ranking report or do you want to know what your return on investment was?
#4.Focus on Social-Media Approach Social media is now a marketing channel as well as a customer-service channel. Your social audience expects your brand to engage with them on a more personal level.
#5.Earning Links rather than Building Links The days of building links on irrelevant blogs and chasing large quantities of links to game the search results are over. Earning a single link on a high-quality relevant website is valuable