1 / 15

Digital Marketing Institute in India

#digitalmarketing#socialmediamarketing#webdesigning#graphidesigning#NIDM#nidmindia#india#banglore

Mehjabin2
Download Presentation

Digital Marketing Institute in India

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. LEARN ABOUT KEYWORD RESEARCH nidmindia.com

  2. WHAT IS KEYWORD RESEARCH Keyword research is a process used in search engine optimization(SEO) toidentify the words and phrases that peopleuse when searching for information, products, or services on search engines like Google.The goal of keyword research is to find out what terms are most relevant to a specific business or topic and to understand how often these terms are searched,how competitive they are, and how they can be used to drive traffic to a website. nidmindia.com

  3. KEYWORD RESEARCH NEEDS 1. Understanding Audience Intent 2. Enhancing SEO Strategy 3. Competitor Analysis 4. Content Creation and Optimization 5. Ad Campaigns and PPC nidmindia.com

  4. KEYWORD RESEARCH GOALS 1. Identify Audience Search Behavior 2. Enhance SEO Performance 3. Guide Content Strategy 4. Target the Right Audience 5. Gain Competitive Insights nidmindia.com

  5. KEYWORD RESEARCH TOOLS 1. Google Keyword Planner 2. Ahrefs Keywords Explorer 3. Moz Keyword Explorer 4. AnswerThePublic 5. Google Search Console 6. Keyword Surfer nidmindia.com

  6. KEYWORD RESEARCH TYPES 1. Short-Tail Keywords 2. Long-Tail Keywords 3. Geo-Targeted Keywords 4. Branded Keywords 5. Non-Branded Keywords 6. Transactional Keywords nidmindia.com

  7. ELEMENTS OF KEYWORD RESEARCH 1. Seed Keywords 2. Search Volume 3. Keyword Difficulty (KD) 4. Keyword Relevance 5. Long-Tail vs. Short-Tail Keywords nidmindia.com

  8. KEYWORD RESEARCH ADVANTAGE 1. Improved Search Engine Rankings 2. Better Understanding of Audience Intent 3. Competitive Advantage 4. Informed Content Strategy 5. Higher Conversion Rates nidmindia.com

  9. KEYWORD RESEARCH DISADVANTAGE 1. Time-Consuming Process 2. Competitive Nature 3. Potential for Over-Optimization 4. Short-Term Focus 5. Dependence on Tools nidmindia.com

  10. HOW TO CHOOSE KEYWORDS 1. Understand Your Audience and Goals 2. Use Keyword Research Tools 3. Analyze Competitors 4. Balance Long-Tail and Short-Tail Keywords 5. Stay Updated nidmindia.com

  11. HOW TO ANALYZE KEYWORDS 1. Gather a List of Keywords 2. Evaluate Search Volume 3. Assess Keyword Difficulty 4. Understand Search Intent 5. Analyze Keyword Relevance nidmindia.com

  12. BENEFITS OF USING LONG TAIL KEYWORDS 1. Lower Competition: 2. Higher Conversion Rates 3. Cost-Effective 4. Better Targeting nidmindia.com

  13. CHARACTERISTICS OF SHORT TAIL KEYWORDS 1. High Search Volume 2. Broad Audience 3. Lower Conversion Rates 4. High Competition nidmindia.com

  14. THE HISTORY OF KEYWORD RESEARCH 1. Early Search Engines (1990s) 2. The Rise of Google and the Page Rank Algorithm (1998) 3. The Growth of SEO Tools (Early 2000s) 4. The Introduction of Keyword Planner (2013) 5. The Rise of Semantic Search (Mid-2010s) 6. The Impact of Mobile and Voice Search (Late 2010s) nidmindia.com

  15. THANK YOU nidmindia.com

More Related