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Ken Research segments the India Experiential Learning Market by technology (VR, AR, simulation), delivery mode (cloud-based, hybrid, on-premise), and user base (K-12, higher education, corporate training). The report highlights Tier-II/III expansion, SaaS learning platforms, and customized modular training adoption.<br>Read this report: https://www.kenresearch.com/industry-reports/india-experiential-learning-market?utm_source=PDF&utm_medium=Referral&utm_campaign=Meenakshi
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October 2025 India Experiential Learning Market Outlook To 2025 Driven by Growing Awareness About Early Childhood Development Backed by Availability of Popular Kids-Friendly Themes Author: Saloni Bhalotiya | Vertical: Education and Recruitment | Region: Asia Shaped by Rising Corporate Training Expenditure, Government Skill Development Initiatives, Digital Infrastructure Expansion.
Table of Contents 1 1. Executive Summary 1.1 Executive Summary of India Experiential Learning Market 2 2. Overview of India Experiential Learning Market Outlook to 2025 2.1 Market Defjnition and Scope 2.2 Market Size by Volume (2015–2020 historical, 2021–2025 forecast) 2.3 Market Size by Revenue (2015–2020 historical, 2021–2025 forecast) 2.4 Five-Year CAGR Analysis (2020–2025) 2.5 Key Historical Market Trends 3 3. Market Segmentation of India Experiential Learning, 2025 3.1 Segmentation by End-User: (K-12 Education, Higher Education, Corporate Training) 3.2 Segmentation by Technology-Type: (VR-Based, AR-Based, Simulation-Based, Gamifjcation Platforms) 3.3 Segmentation by Component: (Hardware, Software, Services) 3.4 Segmentation by Delivery Mode: (On-Premise Deployment, Cloud-Based Subscription, Hybrid) 3.5 Segmentation by Distribution Channel: (Direct Sales, Online Marketplaces & e-commerce, Channel Partners / Distributors) 4 4. Industry Analysis 4.1 Growth Value Drivers 4.1.1 Rising Corporate Training Expenditure 4.1.2 Government Skill Development Initiatives 4.1.3 Digital Infrastructure Expansion 4.1.4 Demand for Job-Ready Graduates 4.2 Industry Challenges 4.2.1 Infrastructure Constraints in Tier-II/III Cities 4.2.2 High Implementation and Technology Costs 4.2.3 Trainer Skill Gaps 4.2.4 Compliance and Accreditation Hurdles 4.3 Opportunities 4.3.1 Integration of AR/VR and AI 4.3.2 Expansion into Rural & Semi-urban Markets 4.3.3 Collaborations with EdTech Startups 4.3.4 Customized Modular Learning Solutions 4.4 Market Trends 4.4.1 Gamifjcation and Immersive Learning Approaches 4.4.2 Microlearning and On-Demand Modules
4.4.3 Mobile-First and App-Based Platforms 4.4.4 Data-Driven Personalization and Analytics 5 5. Value Chain and Industry Taxonomy 5.1 Experiential Learning Value Chain Analysis 5.2 Industry Taxonomy: Provider Categories and Service Models 6 6. Regulatory Framework 6.1 National Education Policy (NEP) 2020 6.2 Skill India Mission and Related Schemes 6.3 Accreditation and Quality Assurance Standards 6.4 Data Privacy and Cybersecurity Regulations 7 7. Competitive Landscape of the India Experiential Learning 7.1 Major Companies Covered: (GP Strategies, NIIT Limited, Cegos India, TATA Interactive Systems, Infopro Learning, and Others) 7.2 Operational Parameters: (Company, Headquarter, Annual Revenue (USD Mn), Revenue Growth, EBITDA Margin, Learner Enrollments, and Others) 7.3 Financial Parameters: Market Shares, Revenues, and Profjt Margins 8 8. Future Market Segmentation of India Experiential Learning, 2030 8.1 Segmentation by End-User: (K-12 Education, Higher Education, Corporate Training) 8.2 Segmentation by Technology-Type: (VR-Based, AR-Based, Simulation-Based, Gamifjcation Platforms) 8.3 Segmentation by Component: (Hardware, Software, Services) 8.4 Segmentation by Delivery Mode: (On-Premise Deployment, Cloud-Based Subscription, Hybrid) 8.5 Segmentation by Distribution Channel: (Direct Sales, Online Marketplaces & e-commerce, Channel Partners / Distributors) 9 9. Analyst Recommendations 9.1 TAM / SAM / SOM Analysis 9.2 Go-to-Market Strategies for New Entrants 9.3 Investment and Partnership Opportunities 9.4 Risk Mitigation and Contingency Planning 10 10. Research Methodology 10.1 Primary Research Approach 10.2 Secondary Research Sources 10.3 Data Validation and Triangulation 10.4 Forecasting Models and Assumptions 11 11. Disclaimer
12 12. Contact Us
01 Executive Summary
Executive Summary Exhibit 1.1 Taxonomy & Market Size of India Experiential Learning Market India Experiential Learning Market (USD XX Mn) By End-User By Technology-Type K-12 Education XX% Higher Education XX% Corporate Training XX% VR-Based XX% AR-Based XX% Simulation-Based XX% K-12 education dominates with diverse curriculum and grade bands. Higher education includes varied institution types and funding models. Corporate training leads with diverse verticals and training modes. VR-based learning leads with immersive and semi- immersive experiences. AR-based learning ofgers marker-based and markerless applications. Simulation- based learning covers 2D and 3D interactive scenarios. Public vs. Private Engineering & Technology vs. Management IT & ITeS vs. BFSI vs. Manufacturing Marker-Based vs. Markerless 2D Screen Simulations vs. 3D Interactive Simulations Immersive vs. Semi- immersive CBSE vs. ICSE vs. State Boards Handheld vs. Wearables Government vs. Private On-site Workshops vs. Virtual Instructor-Led Standalone vs. PC-Tethered vs. Mobile-VR Science Labs vs. Engineering Processes vs. Business Scenarios Overlay Visuals vs. Interactive Simulations Primary vs. Upper Primary vs. Secondary Undergraduate vs. Postgraduate vs. Diploma/ Certifjcation Entry-level vs. Mid- management vs. Executive 3D Models vs. 360° Video vs. VR Labs By Component Hardware Software Services By Delivery Mode On-Premise Deployment Cloud-Based Subscription Hybrid By Distribution Channel Direct Sales Online Marketplaces & e-commerce Channel Partners / Distributors Source: Ken Research Analysis Note 1: Exhibits are illustrative; detailed numbers appear in the full report. Note 2: XX% denotes CAGR. COPYRIGHT KEN RESEARCH. ALL RIGHTS RESERVED
02 India Experiential Learning Market Outlook
India Experiential Learning Market Outlook India Experiential Learning Market Scenario The India experiential learning market is evolving rapidly underpinned by growing demand for hands-on skill development across education and corporate sectors. Immersive technologies such as VR, AR and gamification are driving engagement, while hybrid field–classroom models gain traction. Value drivers include government skilling initiatives, rising employer expectations, digital infrastructure expansion and industry–academia partnerships. Supportive policies, increased funding and heightened edtech investment will catalyze growth through 2025. Likely scenarios feature customizable corporate programs, campus incubation, and scalable virtual simulations bridging skill gaps across demographics. Microlearning modules and remote field simulations will enable scalable rural outreach and democratized access to experiential training. Exhibit 2.1 Illustrative India Experiential Learning Market Overview CAGR: XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% 2025 2030 By End-User K-12 Education Higher Education Corporate Training By Technology-Type VR-Based AR-Based Simulation-Based Source: Ken Research Analysis Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in the final report. Note 2: All revenue and financial numbers are for current year and financial year, i.e., 2025 & 2030. Note 3: XX% in the above exhibit denotes market size. COPYRIGHT KEN RESEARCH. ALL RIGHTS RESERVED
03 Market Segmentation of India Experiential Learning Market
Market Segmentation of India Experiential Learning Market India Experiential Learning Market Segmentation By End-User Under the By End-User segmentation, K-12 Education commands the largest revenue share (XX%) as CBSE and state-board schools expand VR-based science labs and AR-enhanced lessons. Corporate Training emerges as the fastest- growing segment (XX% CAGR), driven by IT & ITeS and manufacturing fjrms deploying simulation-based safety and skills modules. Higher Education maintains steady uptake through partnerships ofgering 3D interactive simulations in engineering and management programs. Growth opportunities lie in deeper penetration across Tier-II/III institutions and BFSI upskilling mandates. Recent developments include major universities piloting mixed-reality campuses and leading L&D providers launching mobile-VR compliance courses. Exhibit 3.1 Illustrative Market Segmentation of India Experiential Learning Market Channel Partners / Distributors XX% Corporate Training XX% CBSE (XX%) Simulation-Based XX% Standalone (XX%) Services XX% Hybrid XX% Online Cloud-Based Subscription XX% Higher Education XX% Private (XX%) AR-Based XX% Semi-immersive (XX%) Software XX% Marketplaces & e- commerce XX% On-Premise Deployment XX% K-12 Education XX% Public (XX%) VR-Based XX% Immersive (XX%) Hardware XX% Direct Sales XX% By End-User K-12 Education By Technology- Type VR-Based By Component By Delivery Mode By Distribution Channel Key Takeaways: K-12 Education leads in revenue share due to VR and AR integration. Corporate Training is the fastest-growing segment with a focus on simulation-based modules. Higher Education sees steady growth through partnerships for 3D simulations. Opportunities exist in Tier-II/III institutions and BFSI upskilling. Source: Ken Research Analysis Note 1: This exhibit serves as a visual representation. The fjnal chart will include additional segments along with detailed statistics in the fjnal report. Note 2: All revenue and fjnancial numbers are for the current year. Note 3: "XX%" in the above exhibit denotes market shares. COPYRIGHT KEN RESEARCH. ALL RIGHTS RESERVED
04 Overview And Genesis Of The India Experiential Learning Market
Overview And Genesis Of The India Experiential Learning Market India Experiential Learning Market Ecosystem By 2025 the India experiential learning ecosystem comprises large players like NIIT and Educomp using corporate and academic partnerships (Key Partners) to deliver scalable digital-physical training (Value Proposition) to MNCs and government bodies (Customer Segments) via direct sales and e-learning portals (Channels), generating subscription and licensing revenues (Revenue Streams) from in-house tech and content teams (Key Resources) with major development and content costs (Cost Structure). Medium enterprises such as UpGrad blend platform management (Key Activities) with campus workshops to serve higher-ed institutions and mid-sized firms, selling B2B programs through university tie- ups. Small niche providers engage SMEs via customized pay-per-workshop models, lean operations and independent consultant networks. Exhibit 4.1 Illustrative Ecosystem of India Experiential Learning Market Entity type Revenue Streams Players Subscription (monthly/annual) Pay-per-course/module Certification & proctoring fees Enterprise licensing (B2B) Simplilearn upGrad Coursera (India) Edureka Udacity ▶ ▶ Online Experiential Learning Platforms ▶ ▶ NIIT TCS iON Infosys Wingspan Wipro Digital Tech Mahindra SMART Academy Custom training & workshop fees LMS licensing & SaaS subscriptions Content development & curation charges Per-learner enterprise pricing ▶ ▶ Corporate Training & L&D Solution Providers ▶ ▶ Amity University Manipal Academy Symbiosis Skill Institute Aptech Jetking Tuition & semester fee (integrated experiential modules) Lab-usage & simulation charges Industry-project collaboration fees Placement-linked service charges ▶ ▶ Higher Education & Vocational Institutes ▶ ▶ Hardware sales & rental (headsets, haptics) Software licenses & runtime royalties Content development & customization fees Subscription for content libraries PTC Vuforia Microsoft HoloLens zSpace Scapic Unity Technologies ▶ ▶ VR/AR/MR Simulation & Gamification Providers ▶ ▶ NSDC (Skill India Mission) NASSCOM FutureSkills AICTE-Innovation Cells Ministry of Skill Development Direct public funding & grants PPP revenue-sharing models Training-fee reimbursements (via vouchers) CSR contributions (skill development) ▶ ▶ Government & Industry Initiatives ▶ ▶ Advisory & program-design fees R&D and pilot-project grants Custom methodology licensing Training-impact assessment & reporting Deloitte PwC EY KPMG McKinsey & Company ▶ ▶ Consulting & Research Firms ▶ ▶ COPYRIGHT KEN RESEARCH. ALL RIGHTS RESERVED
05 Competitive Landscape
Competitive Landscape (1/3) Competitive Landscape Overview India’s experiential learning market is led by NIIT, Aptech, Simplilearn, UpGrad and Byju’s, each leveraging digital platforms, industry alliances and project-based curricula. NIIT’s value proposition centers on corporate-skilling solutions via B2B partnerships, revenue from subscription and licensing, anchored by global training centers and tech infrastructure. Aptech focuses on vocational e-learning, targeting B2C segments through franchised centers, revenue via course fees, supported by content development and franchise partnerships. Simplilearn and UpGrad deliver advanced professional certifications online, monetizing via tiered pricing and corporate tie-ups, powered by an LMS and academic alliances. Byju’s integrates experiential STEM modules into K-12, combining in-app sales, retail touchpoints and content ecosystems. Exhibit 5.1 Illustrative Market Shares of Key Players in India Experiential Learning Market Note: These are illustrative representations and do not reflect actual data or real-world figures Source: Ken Research Analysis Note 1: The XX% in the exhibit represents the market share of each company. Note 2: The exhibit serves as an illustration, with numbers currently masked. Note 3: All revenue and fjnancial numbers are for the current year. COPYRIGHT KEN RESEARCH. ALL RIGHTS RESERVED
Competitive Landscape (2/3) Exhibit 5.2 Illustrative Competition Matrix of India Experiential Learning Market Major Players in India Experiential Learning Market Figure represents cumulative market share for only the product segment.: India Experiential Learning Market: USD XX Mn Note: These are illustrative representations and do not refmect actual data or real-world fjgures Large Players Medium Players Small Players Source: Ken Research Analysis Note 1: The XX% in the exhibit shows the market share of each company, which represents the company’s contribution to the total market. Note 2: The exhibit serves as an illustration, with numbers currently masked. Note 3: All revenue and fjnancial numbers are for the current year. Note 4: Enterprise size categories based on annual revenue in US$—Large > $5Mn; Medium $1Mn–$5Mn; Small <$1Mn COPYRIGHT KEN RESEARCH. ALL RIGHTS RESERVED
Competitive Landscape (3/3) Exhibit 5.3 Illustrative Cross Comparison of Key Players in India Experiential Learning Market Annual Revenue (USD Mn) Digital Platform Adoption Training Center Network Revenue Growth EBITDA Margin Learner Enrollments Strategic Alliances Company Headquarter Columbia, Maryland, USA GP Strategies XX XX% XX% XX XX% XX XX Gurugram, India NIIT Limited 200 15% 20% 0.7 70% 250 60 New Delhi, India Cegos India XX XX% XX% XX XX% XX XX TATA Interactive Systems Mumbai, India 90 10% 14% 0.2 45% 120 50 Plainsboro, New Jersey, USA Infopro Learning XX XX% XX% XX XX% XX XX Mumbai, India TCS iON XX XX% XX% XX XX% XX XX General Assembly India New York, USA XX XX% XX% XX XX% XX XX San Francisco, USA Simplilearn 150 25% 22% 1.0 80% 50 30 Aptech Limited Mumbai, India 120 12% 18% 0.3 60% 200 40 Educomp Solutions Gurugram, India 180 8% 15% 0.15 50% 150 5 Source: Ken Research Analysis Note 1: The XX% and XX values in the exhibit represent placeholder data and will be replaced with actual figures in the final report. Note 2: All revenue and financial numbers are for the current year. COPYRIGHT KEN RESEARCH. ALL RIGHTS RESERVED
06 Analyst Recommendation
Analyst Recommendation TAM/SAM & SOM Analysis Exhibit 6.1 Target Addressable India Experiential Learning Market Outlook To 2025 TAM = USD XX Mn (Derived from total education expenditure and projected adoption of experiential methodologies across all learning segments.) SAM = USD XX Mn (Estimated by isolating K-12 and corporate training budgets allocated to immersive hands-on educational solutions countrywide.) SOM = USD XX Mn (Calculated by evaluating existing provider capacities, channel partnerships, digital platform reach, and realistic conversion potential.) Source: Ken Research Analysis Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in the final report. Note 2: All revenue and financial numbers are for the current year. COPYRIGHT KEN RESEARCH. ALL RIGHTS RESERVED
07 Ken Research Ofgerings
How can we add value ? Ken Research Strategy & Transformation ▶ Digital transformation ▶ Portfolio & Growth strategy Growth and Scale-Up Cost and Performance Excellence Customer Loyalty and Experience Investment Advisory ▶ Commercial due diligence Expanding service ofgerings Reduction in operational and treatment costs Patient engagement and retention ▶ Target screening ▶ Expansion of clinics and service locations ▶ Cost optimization in administrative processes ▶ Digital engagement with patients ▶ Specialization in niche health services ▶ Telemedicine and online consultation ▶ Streamlining patient management systems ▶ Strategic partnerships with healthcare networks ▶ Personalization of patient care ▶ Optimizing scheduling and resource management Enablement and Implementation ▶ Post-merger integration ▶ Health service management ▶ Integration of new technologies COPYRIGHT KEN RESEARCH. ALL RIGHTS RESERVED
Ken Offerings Our Solutions to Help Increase Stakeholder Value Patient Experience & Retention Operational Efficiency Market Expansion & Growth Improve NPS, HCAHPS scores with better care models. Optimize workflows for higher patient throughput. Expand services to increase patient volume. ➤ ➤ ➤ Reduce wait times and enhance follow up rates. Enhance provider utilization with smart scheduling. Use digital marketing to boost new patient acquisition. ➤ ➤ ➤ Expand telehealth to boost engagement and retention. Reduce consultation time while maintaining quality. Develop corporate tie ups for contracted service revenue. ➤ ➤ ➤ Cost & Revenue Optimization Quality & Compliance Technology & Digital Integration Lower operating costs per visit with better resource use. Ensure HIPAA, JCI, NABH compliance. ➤ ➤ Use AI to enhance diagnostic accuracy. ➤ Improve billing efficiency and reduce claim rejections. Reduce medication errors and enhance adverse event reporting. ➤ ➤ Improve EHR data interoperability and documentation. ➤ Maximize revenue per provider with better reimbursements. Maintain high clinical outcome scores. ➤ ➤ Increase telemedicine adoption rates. ➤ Board to Frontline KPI Alignment Align cost per visit and EBITDA margin. ➤ Set provider performance benchmarks. ➤ Track treatment adherence and care continuity. ➤ COPYRIGHT KEN RESEARCH. ALL RIGHTS RESERVED
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Research Methodology 1. Desk Research Sources 2. Expert Interviews 3. Sanity Check Models 4. Forecasting Modeling Conducted interviews with industry experts and key stakeholders to gain insights and validate desk research findings. Utilized industry reports, academic journals, and government publications to gather data on the India Experiential Learning Market. Applied a proxy model using the number of users, frequency of participation, and average spend to estimate the addressable market size. Employed trend analysis and econometric models to project future growth and market trends in the India Experiential Learning Market. SAMPLE SIZE BY STAKEHOLDERS By Stakeholders Number of Respondents C Level Executive ~ Respondents Operational/Regional Managers ~ Respondents Business Development / Sales Manager ~ Respondents Others -Key opinion leaders from Associations, Warehouses, and Manufacturing firms. SAMPLE SIZE BY RESPONDENT CATEGORY IN PERCENTAGE (%) C Level Executive - XX% Operational/Regional Managers - XX% Business Development / Sales Manager - XX% Others - XX% COPYRIGHT KEN RESEARCH. ALL RIGHTS RESERVED
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