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31_Shakeup

Case Study: The UK Brand Shakeup Grew Fast in China's Male Cosmetics Market

MeasureCommerce
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31_Shakeup

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  1. Marketing: Hybrid Skincare Cosmetics for Men Success at Home then China Market 3-Minute Beauty Trends 2019 • "Next British Beauty Brand" Top 4 • Sep: Invited by Tmall Global to Paris Fashion Week • Oct: "Best of British" Exhibition in Shanghai Skincare Benefits • SFP Protection • Moisturisation Cosmetic Features • Light Coverage • Colour Correcting 2020 • Featured in Armani Fashion Show • Experience Ambassador Program* on Xiahongshu at Launch in China Simple 4-Shade Collection and Natural Looking Proudly British Since 2018 Tmall Global Since Jul 2020 Shakeup Revenue Trend on Tmall We challenge gender stereotypes We reject toxic masculinity We embrace a new era in men's beauty 315K CNY Sales within First Hour of Brand's First 11.11 Promotion without KOL Marketing May 2021: Shakeup X Shakespeare Gift Set One-in-Five Multi-functional Product... 5-Minute Get Read #Vegan #Cruelty-Free First Enters China on Tmall in Jul 2020 Tmall & Taobao Sales 1H 2021: 5.3M CNY iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiii Jul 2020 Sep Nov Jan 2021 Mar May For more latest beauty trends Our Website | Newsletter | LinkedIn | Articles & Videos | Reports Contact us Email: contact@measurecommerce.ai | Phone: +82 70 7014 3010 *The experience ambassador programme is a popular type of marketing campaign in China when brands release new products. In Shakeup's case, 10 people who leave comments on the brand's Xiaohongshu post are drawn for free BB cream samples. They are then asked to compose Xiaohongshu posts to share their experience with the product.

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