1 / 1

30_Rocking Zoo

30_Rocking Zoo

MeasureCommerce
Download Presentation

30_Rocking Zoo

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Key Strategies 1. Creative Brand Image inclusive personal care for young consumers 2. Extends into New Categories from haircare to hand & body and face 3. KOC + KOL Marketing top celebrity and livestreaming influencers Explosive Sales Growth Since Late 2020 Creative Product Concepts & Consumer Reactions 3-Stage Brand Development 60M Late 2020: New to Body & Face Products Stage 1: Understand Market and Consumer started off in hair care (shampoo and conditioner) with multiple designs and formulae to test consumer needs and developed the brand image. Innovative Product Formulation and Designs Movie-inspired & refreshing scent, exfoliation in a tube, convenient packaging Since 2019 in Shanghai 45M Rocking = BEING TRUE SELF Zoo = DIVERSE COMMUNITY Stage 2: Match Unmet Consumer Needs entered China's fastest- growing body care market and launched the 3-in-1 body wash, scrub and lotion targeting young Chinese consumers, which became the brand's main signature product. Matching Young Consumer Needs "Smells great!", "noticeably brightened", "wanna take a bite." 30M • 10M+ USD series A & A+ within 1.5 yrs of incubation • Tmall & Taobao Sales 1H 2021: 200M CNY ▲ 1,405.8% YoY 15M Collaboration with top Influencers Zhao Silu & Li Jiaqi Stage 3: Expansion to Facial Skincare Launched avocado midnight cleansing balm as its first attempt in facial cleansing. Jan 2020 Mar May Jul Sep Nov Jan 2021 Mar May Face Hair Hand & Body 张甜粒⼦ (145K+ Followers), 爱臭美的狗甜⼉ (2M Followers), 汤不吃 (460K+ Followers) and Yuki不Ng (84K+ Followers) on Xiaohongshu iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiii For more beauty market updates and trends in China • Visit MeasureCommerce’s website • Subscribe to MeasureCommerce’s newsletter • Contact us at contact@measurecommerce.ai • Follow MeasureCommerce on LinkedIn WeChat

More Related