Using a Telegram Channel for Business

1. Welcome To Telegram Blast Using a Telegram Channel for Business Why is this messenger useful and promising for business? Social networks and messengers have long ceased to be just a platform for communicating with family, friends, and colleagues. It is one of the most powerful tools for brand promotion, which should not be ignored by both large companies and small businesses. Social networks provide an opportunity to promote the brand, receive quick feedback, and increase customer loyalty. While most companies have Instagram accounts, Vkontakte groups, Facebook pages, or YouTube channels, very few of them still use Telegram for promotion. Let us tell you why it is never too late to create a channel in this popular messenger.

2. Why is this messenger useful and promising for business? You can create your own channel. By using it, a company or person can provide information about their activity and attract new customers. The Telegram channel is very similar to the Facebook brand page, but Telegram bulk message sender here the text content plays the most important part. Unlike a simple chat, the channel allows its owner to publish only their posts and attach different content. There are open and closed channels. The information posted in an open channel is available to any user of the messenger. A closed channel is different, its content is hidden from users who do not follow it. The owner can invite users to his channel or generate a link with which a user can also join the channel. The content posted in a closed channel is only available to you after you join it. Some advertisers close their channels, by making promotional posts to reduce the subscriber price and find out how many of them will buy.

3. All channels are divided into two types: personal blogs/topic channels of ordinary people and brand/media channels. Common entertainment and information channels are dedicated to one or more related topics. For example, music news and reviews of music albums, old photos, audiobooks, product selections and discount ads, airline ticket sales, articles on psychology, channels on relationships, sex and self- development. We could go on giving endless examples. However, each channel has its loyal audience. If ordinary people or public figures create their personal channels on Telegram to express their opinions and share their own or borrowed content, brand channels are completely different. It is another form of communication with the end consumer, an opportunity to be closer to them and tell about the product in a different way. Reasons why brands create their channels on Telegram: Instant user notifications and quick feedback.

4. High reach. The average percentage of “views” for a post is 60-80%. For comparison, the percentage of “views” for a brand’s Facebook page is approximately 10% of the overall number of followers. Affordable advertising. If you choose the right advertiser, the conversion will be higher compared to social media. In Telegram, users know which channels they subscribe to and for what purpose. If a person follows a brand channel in the messenger, he is already more loyal than followers on social networks and is ready to learn information about the company quickly. When a new post is made on the channel, the follower receives an instant notification. Even though one can mute channel notifications, the user can see them when opening the messenger. They are marked as unread messages in the chat. Peculiarities of having a channel. Advantages and disadvantages Before creating a channel and investing money in promotion, you need to answer several questions:

5. Why create a channel? When creating a Telegram channel, you should have a goal. From a business perspective, the channel helps you attract another part of the audience, and is a way to build loyalty and create a positive attitude towards the brand.

6. How much time should I spend on the channel? When creating a channel, you need to remember that you need to devote enough time to it and provide content to your followers. The faster the channel's audience grows, the more time you will spend managing it, creating unique content, communicating with advertisers, and searching for new platforms. A personal blog owner can spend half an hour a day or several hours a day and some time on the channel during the weekend, while blogs on the business channel should be fully supervised by an SMM specialist. What to publish? Unique content about your company and interesting information about your field of activity. Tell stories about your brand or company's employees, use different formats for your posts (longreads, jokes, texts, polls, compilations, and so on) Advantages Those users who are really interested in your content and need it will join the channel. These are loyal fans of the brand and also new followers who have joined the channel to get positive

7. emotions and learn useful information. Telegram channels are easy to recommend to friends. The more exciting the content, the more people will learn about you. Quick Comments If the user does not mute channel notifications, you will see a notification immediately when a new post is published. User reaction on Telegram is much faster than on Facebook, Instagram and other social networks. User Data Security Telegram is one of the safest messengers in terms of information security and privacy of correspondence. That is why everyone mostly chooses it and prefers it over WhatsApp and Viber. Disadvantages High competition between personal and business channels Some people use Telegram for a specific purpose: to “hide” from advertising and brands by following channels on culture

8. blogs and public figures. They are looking for “vibrant and authentic” content. “Head-on” advertising Followers of well-developed channels are already accustomed to single-type advertising posts and do not pay attention to them. But there are not many opportunities to integrate advertising in Telegram. However, the price of placing advertising posts is also not that high, so it is a great advantage for promoting a business channel. It's difficult to promote your business channel If you have a large advertising budget, including guest posting and influencer recommendations, there is always a risk that the channel may “get stuck in a plateau” and stop gaining new followers. This problem can be solved by creating high-quality content that makes people willing to share it with their friends, and by giving exclusive bonuses to followers, and by using other methods. Tips on using the channel

9. Provide interesting, high-quality and unique content to your followers. Use the help of a copywriter to create content (and the copywriter should be a specialist in promoting Telegram) if you have the opportunity to do so. Hire a designer or illustrator to shape and configure your signature style and images. Everyone loves well-designed posts. Plus, it makes your channel much easier to view. And don't forget your own stickers. Pay attention to personal Telegram blogs. People trust influencer recommendations. Advertising can be as original as possible, and can be naturally integrated into the channel's content. Use external tools to manage your channel and monitor posts. Onlypult is a convenient service for managing social media accounts and scheduling posts, including Telegram. You can allow an SMM specialist or assistant access to the full functionality of your account on the platform without providing logins and passwords. It allows the owner to control the specialist without worrying about the security of personal data.

10. In the future, it also provides an opportunity to avoid possible negative consequences related to the actions of the specialist you stopped working with, and thus protect your account. Possibilities of publishing on the Telegram channel It's very simple to create a channel - there's the Create Channel section in the main menu. Then you need to add a name and description to the icon (logo) that will be displayed to users. Usually, people add a link to their website and/or channel manager, contact email, or other social media links to the description. To be brief, that's information about the company or person that can be useful to the user. Posting to the channel is as easy as sending a message to a friend. You can post a link, photo, gif, or some other content to the channel instead of plain text. Plain posts will look like simple chat messages. To make your channel look different from others, highlight important information, and make posts easier to read, you should use the posting tools. There are both built-in and third-party tools in Telegram.

11. Let's explore the messenger possibilities that are available to channel administrators: Bots As a rule, posts on any channel are published using bots. Controller Bot (@controllerbot) is one of the most popular bots. It helps the channel owner collect content posts, set design parameters using sketches, schedule posts, attach reactions or polls, and gather statistics.

12. It may be useful for the account owner to create his own bot, which will be useful to users. For example, the bot of Vkusvill, a health food chain, not only sends special offers to followers, but also provides the opportunity to view catalog news, monthly promotional campaigns, use a discount card, find the nearest store, order products to your home, view purchase history and job offers, or contact support. And the 100500 travel channel bot allows the user to receive notifications about last-minute discounts on airline tickets and tours without waiting for new posts on the channel. Format The messenger has two types of formatting that are used for all posts. For example, you need to mark text in bold or add a link to a word or phrase. Therefore, you will be offered to choose between Markdown and HTML markup. Average Using the bot, you can add photos, reactions, polls or URL buttons to your post.

13. Reactions — is a possibility to like or dislike a post. You can also react with a “star”, a “fire” or a “broccoli”. To be brief, the bot can add everything the channel owner wants. You can add up to 6 reactions to vote and create the so-called emoji poll. Polls, also known as votes, are traditional on Telegram and are no different from those on other social networks. They consist of one question and multiple options. As a rule, they can be added to a post using the Vote bot (@vote). URL buttons allow you to add a clearly visible link to a website. For example, for a blog, a YouTube channel, a micro website with comments on a post, or a longread. On Telegram, there are no comments as we are used to by default, but in 2018 some enthusiastic developers introduced a bot that allows adding the user comments section to the channel. The account administrator decides whether comments are necessary or not, depending on the channel. Longreads

14. The mobile version of Telegram is automatically integrated as a very convenient reader for external content. To create a good longread on your own, you don't need to be a blogger. Use the Telegra.ph service . It's a multi-purpose editing tool that allows you to create a full-fledged article and share a direct link to it right after it's published. Most brands have their blogs on their own or off-site. The link to it added to the Telegram channel will also look good in the mobile version of the messenger. And the desktop version will redirect the user to the website. And this is an additional source of traffic. Stickers One of the features that make people love Telegram is the stickers. Most of them are created by professional illustrators and stick to different popular themes. There are sticker packs with Marvel characters, Pusheen the cat, Elon Musk, and hundreds of other characters. Sticker packs are one of the non-traditional ways to increase brand loyalty or attract new followers. It is much easier to create stickers when you already have a character (mascot). If

15. you don't have one, this is a reason to create one or create stickers based on images, photos or words associated with the brand. The main thing is that they should be relevant, emotional and versatile, in this case, people will want to add them and share them with their friends. You can create scheduled posts and manage social media accounts, including Telegram, with Onlypult . Schedule posts and don’t worry that your account might remain empty while you go about your daily routine. Don’t schedule your life — schedule posts! What should your business channel content look like and how often do you need to post? Many business owners don't create Telegram channels because they don't understand why it can be useful and what to post. Every form of communication with users has its own peculiarities, and Telegram is no exception. A person must have a reason to follow the channel. As a rule, people follow a brand's channel to get exclusive information and special offers. And to save their time. Even loyal users don't always have time

16. to view the brand's Instagram account, check emails, and even more so visit the website. Telegram allows you to quickly notify a person and remind them that you exist. The main difference of the platform is focused on the text content. The company can tell everything that is not relevant for other platforms in the Telegram channel. For example, post interviews with employees, share links to company-related posts, use the channel as a blog, attract the reader's attention with text, not with beautiful pictures. So, a publishing house can tell you about the other side of the editing process, and a cosmetics brand can publish exclusive content about its products on Telegram. Every channel needs exclusive content that people want to share, regardless of the field of activity. The frequency of posting depends on the content that the brand wants and can share with users. It is not much different from a social media content plan. If a company makes several posts and many stories on Instagram daily, then the frequency of Telegram posting will not surprise followers much. And again, if the content is rarely posted on other platforms,

17. Telegram posts should not go against the overall social media strategy. Some suggestions: Don't be formal when communicating with followers if possible. The channel should be "vibrant," and the reader should be treated as a friend. There should be a personality behind each post, not a set of standard formal phrases. Don’t be tempted by your impulse to “mirror” Instagram and other social media content on Telegram. If the content is the same everywhere, then the reader will have no reason to subscribe to a brand’s channel. One of the features of a brand’s Telegram channel is that it is where the first announcements are made. For example, you can send them 1 hour before posting them on other social networks. Know which users are your target audience and understand their needs. Don't forget to use reactions as a tool to get feedback.

18. Don't post too many posts. If the number of posts per day exceeds dozens, this will tire the reader and the channel will start to be associated with spam. At best, they will mute notifications, at worst, they will stop following you. The exception is channels selling last-minute tours and tours, as well as well-known news and media channels. Their goal is to be the first to inform people about profitable promotional campaigns and travel discounts and tell them about important events in the country and the world. Brand promotion on Telegram So, the channel is ready. The content can be as impressive as possible, but no Telegram channel can promote itself. The company can increase the number of followers with other social networks and the website. Add the Telegram icon along with others to your blog and pop it up from time to time to let your followers know that your channel still exists. Exclusive content will encourage users to visit the messenger and follow the channel.

19. The highest conversion and loyalty of followers can be achieved by using advertising in the messenger itself. Users are not always willing to switch to another social network, so most of the advertising traffic is within Telegram itself. Here channel creators recommend each other to their followers for money or on an exchange basis. It is best to promote a brand channel through influencers. To avoid mistakes, you should not forget to check your jointly created posts after finishing them. Typically, advertising is negotiated directly with the channel owner via private messages. Some social media platforms allow you to schedule a post to be deleted at a specific time. The “auto-delete” of the post is usually scheduled for a period of 24-72 hours, or people prefer to keep the post in the feed forever. You can also pin your post to the channel. The pinned

20. post will be visible to all channel followers and will be available via a link at the top of the chat window. Typically, navigation posts (sections, hashtags) or important announcements (sales, courses, etc.) are pinned. Many channel owners, especially those with personal blogs, post links to other people's blogs by agreement. However, not everyone agrees to post another owner's advertising on their blog, so as not to "clutter" the feed and spoil the overall concept. Before negotiating about advertising, pay attention not only to the number of followers but also to the number of views of posts on the target channel. The older the post, the more views it will have. But the numbers should be appropriate. If some of the old posts have 10 views, and another - 2000, it is at least rare. If there is a sharp increase in views, then such a post has fake views (but it can also be the result of advertising that turned out to be extremely successful). Not very popular channels sometimes use such tricks to attract advertisers who can pay. Work together only with those channel owners who can be trusted. Read reviews about advertisers, there are particular Telegram channels where managers share their experience and give recommendations.

21. Conclusion Let's conclude on everything said above. We will give you some simple and useful tips for those who are going to create a Telegram channel. Don't create a channel just to create a channel. Post about topics that are interesting to your customers. Post regularly. Use new publishing tools. Don't overpost and produce high-quality content. Keep track of new followers. Hire a specialist to manage your channel. Stay alert and keep track of your competitors' channels. Talk about the channel on other social networks (Instagram, Vkontakte, corporate blog). And finally, the most important thing: try it and don't be afraid! Contact Us Website: https://www.tgblast.com

22. Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@tgblast.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100