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Advance Digital Marketing Course, digital marketing training, Google Adwords, SEO- On Page, SEO-Off Page

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pace career academy pace career academy pune

PACE CAREER ACADEMY

PACE CAREER ACADEMY

|PUNE |MUMBAI | NAGPUR

|PUNE |MUMBAI | NAGPUR

modules involved in digital marketing

Modules Involved in Digital Marketing

 Internet Marketing Strategies

 Search Engine Marketing

 Social Media Marketing

 E-commerce Marketing

 SEO

 E-mail Marketing

 Online Reputation Management

 MobileApplication Marketing

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internet marketing strategies

Internet Marketing Strategies.

 Internet Marketing Strategies is process of generating

valuable ROI (Return of Investment ) for any business.

 Deciding proper platform and strategy to promote

product/service over internet.

 Choosing best possible Ad option with expected ROI , with

multiple set of interest and areas of action.

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search engine marketing

Search Engine Marketing

 Search Engine Marketing (SEM) is a method of promoting

business/product over search engines via paid promotions or

organic techniques.

 SEM involves fundamental understanding of Adwords and

PPC campaign management

 UnderstandingAd metrics and compelling ad strategies.

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social media marketing

Social Media Marketing

 Social

business/service over Social Media Platforms.

Media Marketing is a method of promoting

 Commonly used social media platforms are Facebook,

Instagram,linkedin,Twitter.

 Understanding best Social MediaAd practices and strategies.

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e commerce marketing

E-commerce Marketing

 E-commerce Marketing

Internet platforms to the possible customer/consumer.

is a promoting products over

 Defining customer/consumer base who can be targeted for

products they searched for or may like based on queries and

interest.

 Re-marketing

through the period of decision cycle.

the product to that customer/consumer

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search engine optimization

Search Engine Optimization

 Search Engine Optimization is method of ranking

website higher on search engine.

any

 It also strategies to bring more quality traffics to the website

and properly channelizing this traffic source.

 Two types of SEO are: On-page Seo and Off-page Seo. That

help website ranking either using activities like back linking,

website optimization, keyword analysis, forum and blog

participation.

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e mail marketing

E-mail Marketing

 E-mail Marketing is the use of email to promote products

and/or services to enlisted potential customer.

 But a better email marketing definition is the use of email to

develop relationships with potential customers.

 It is essentially the same as direct mail except that instead of

sending mail through the postal service, messages are sent

electronically via email.

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online reputation management

Online Reputation Management

 Online Reputation Management is an public relation activity

where we interact with potential customer .

 It helps in brand building, product awareness and traffic

generation activities.

 This response activity, forums and blogs also build our social

presence.

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mobile marketing

Mobile Marketing

 Mobile Marketing can also be done by sending direct text,

voice message and picture messages.

 Mobile Game Marketing play a vital role in mobile marketing

for various revenue generation cycle.

 Mobile Application Marketing

products and/or services to enlisted potential customer via

app install campaign and app engagement.

is method to promote

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pace career academy

Pace Career Academy

 Pace Career Academy is best institute in Pune <a href=

http://www.pacecareer.in/trainings/digital-

marketing/> Digital Marketing </a> Consult for

corporate training and proffessional courses

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