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Maurice Mattar, e-commerce and digital growth expert, has 12 years of experience scaling FMCG, beauty, and retail startups across MENA and Southeast Asia.
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Maurice Mattar | E-commerce & Digital Growth Expert Feel22 | Driving Digital Transformation in FMCG & Beauty Sectors
About Maurice Mattar • 12+ years of experience in e-commerce & digital marketing. • Expertise in FMCG, beauty, and retail industries. • Proven track record in scaling successful startups across Southeast Asia & the Middle East.
Leadership in E-commerce Platforms • Launched & managed leading e-commerce platforms in the region. • Focus on growth strategy, brand building, and digital transformation. • Deep industry insight into consumer behavior & online retail dynamics
Academic Contributions • Entrepreneurship Lecturer at the American University of Beirut (AUB). • Guest speaker & lecturer at: • Lebanese American University (LAU). • Université Saint-Joseph (USJ). • HEC Paris. • Other top institutions.
Feel22 – A Digital Success Story • Lebanon’s leading online beauty and cosmetics platform. • Focus on delivering a personalized shopping experience. • Blending e-commerce innovation with local market expertise.
Key Expertise Areas • E-commerce Growth & Scaling • Brand Strategy & Digital Marketing • Digital Transformation & Innovation • Startup Leadership & Business Development
Vision for the Future • Empowering brands through data-driven strategies. • Expanding digital reach across MENA & Southeast Asia. • Shaping the future of online retail ecosystems
Contact Infromation • Address: Lebanon • Instagram • LinkedIn • Facebook • Medium • Wantoask • Solo.to • Fueler • PPT Content • Video Content