rooh london

1. SUMMER SALE - 20% OFF WITH CODE SUMMER20 | FREE UK SHIPPING ON ORDERS OVER £75 See our 63 reviews on HOME SHOP GIFT CARDS SALE OUR STORY BLOG CONTACT US SHIPPING Handcrafted. Sustainable. Timeless. Our Collections Block Print Dresses Long Cotton Pyjama Sets Block Print Cotton Nightdresses Lightweight Cotton Robes Block Print Bohemian Skirts Kaftans and Co-ord Sets View all ETHICAL LUXURY FOR EVERYDAY LIVING Rooh is an independent lifestyle brand based in London and rooted in the vibrant culture and rich heritage of India. We believe in slow fashion, empowering local artisans, and celebrating their craft. Our bespoke block print collection is lovingly handcrafted in small batches by skilled artisans in India. Each piece is unique and tells the story of years of expertise and experience behind it. When you buy a product from us, you not only help keep incredible craftsmanship alive, but you also support the creation of a sustainable livelihood for many. Our collection reflects what our founder Smriti grew up with in her home in New Delhi, and it features a wide range of prints honouring her heritage, yet suited to contemporary style. Whether you're looking for a seasonless piece of clothing or a unique home décor item, our limited edition pieces are designed to stand the test of time and become cherished additions to your wardrobe and home. We hope that our products will become a part of your story, bringing a unique sophistication and a splash of colour to your everyday life. Thank you for choosing Rooh. Our Story The Magic of Block Printing Block printing is a magical art form that encompasses sustainability, slow fashion, and generations of artisan expertise. Dating back 500 years, this ancient technique involves carving intricate designs onto wooden blocks, which are then dipped in eco-friendly dyes and pressed onto fabric. The process is remarkably sustainable, employing natural materials and reducing the carbon footprint of fast fashion. Each piece is lovingly handcrafted by skilled artisans, preserving traditional knowledge passed down through generations. The result is unique, timeless clothing and home furnishings that celebrate the beauty of imperfections and foster a deeper connection to our clothing and the planet. Discover More Testimonials Review us on ★★★★★ ★★★★★ ★★★★★ ★★★★★ DEE JUSTIN MRS. V WILLANS KATHERINA My parcel arrived and I was over the moon, the kimono was beautifully wrapped and presented. The kimono itself was just perfect and I feel blessed to have found Rooh! An exceptional product with exceptional customer care. More than this, a personalised service, which is sadly lacking in many larger companies. We love the tablecloth and will certainly be back for more beautiful items! Beautiful dressing gown, excellent quality. Service was unparalleled and my parcel arrived by express delivery which I did not have to pay for. Strongly recommend this seller. Smriti helped me customize my bridal party pajamas and was absolutely a joy to work with!!! Her communication throughout the process was top notch and she even included gift bags to gift the day of. I’m absolutely overjoyed at the pajamas. Join Our Community Follow us on Instagram - @rooh_london Quick links Our Policies Connect with Us About Us Ethically and sustainably handcrafted block print sleepwear, womenswear, and homeware, bringing a touch of timeless luxury and a pop of colour to your everyday. All Collections Shipping Instagram Our Story Returns & Refund Facebook Contact Us Terms & Conditions Blog Privacy Policy We celebrate slow fashion, sharing with you the beautiful block prints of Jaipur, while creating sustainable livelihoods for artisan communities in India. Search

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