BUS 640 Inspiring Communication / snaptutorial.com

1. BUS 640 Entire Course For more classes visit www.snaptutorial.com BUS 640 Week 1 DQ 1 Firm Objectives BUS 640 Week 1 DQ 2 Decision Making Under Uncertainty BUS 640 Week 1 Economics of Risk and Uncertainty Applied Problems BUS 640 Week 2 DQ 1 Marginal Rate of Substitution BUS 640 Week 2 DQ 2 Demand Elasticity BUS 640 Week 2 Consumer Demand Analysis and Estimation Applied Problems BUS 640 Week 3 DQ 1 Relevant Costs BUS 640 Week 3 DQ 2 Contribution Analysis BUS 640 Week 3 Production Cost Analysis and Estimation Applied Problems BUS 640 Week 4 DQ 1 Strategic Behavior Oligopolies BUS 640 Week 4 DQ 2 Local Market Power BUS 640 Week 4 Market Structures and Pricing Decisions Applied Problems BUS 640 Week 4 Journal Economics in News BUS 640 Week 5 DQ 1 Good Will in Price Bidding BUS 640 Week 5 DQ 2 New Product Introduction BUS 640 Week 5 Price Quotes and Pricing Decisions Applied Problems

2. BUS 640 Week 6 DQ 1 Game Theory and Strategic Behavior BUS 640 Week 6 DQ 2 Sustainable Competitive Advantage BUS 640 Week 6 Final Paper Managerial Decision Making ***************************************************** BUS 640 Week 1 DQ 1 Firm Objectives For more classes visit www.snaptutorial.com Firm Objectives Why do some business firms pursue a triple- bottom-line outcome while others focus only on profit maximization? Please, use a real company example to illustrate your points *****************************************************

3. BUS 640 Week 1 DQ 2 Decision Making Under Uncertainty For more classes visit www.snaptutorial.com Decision Making Under Uncertainty To save on gasoline expenses, Edith and Mathew agreed to carpool together for traveling to and from work. Edith preferred to travel on I-20 highway as it was usually the fastest, taking 25 minutes in the absence of traffic delays. Mathew pointed out that traffic jams on the highway can lead to long delays making the trip 45 minutes. He preferred to travel along Shea Boulevard, which was longer (35 minutes), but rarely had traffic jams. Edith agreed that in case of traffic jams, Shea Boulevard was a reasonable alternative. Neither of them knows the state of the highway ahead of time. After driving to work on the I-20 highway for 1 month (20 workdays), they found the highway to be jammed 3 times. Assuming that this month is a good representation of all months ahead, should Edith and Mathew continue to use the highway for traveling to work? How would you conclusion change for the winter months, if bad weather makes it likely for traffic jams on the highway to increase to 6 days per month?

4. How would your conclusion change if Mathew purchased a new smart-phone app that could show the status of the highway traffic prior to their drive each morning, thus reducing the probability of them getting into a jam down to only 1day per month (where on this day, the app showed no traffic jam, but a jam developed in the meantime as they were driving along the highway). ***************************************************** BUS 640 Week 1 Economics of Risk and Uncertainty Applied Problems For more classes visit www.snaptutorial.com We have a New Latest Set of Week 1 Assignment Applied Problems, which could be found on this link

5. http://www.snaptutorial.com/BUS-640/BUS-640-Week-1- Economics-of-Risk-and-Uncertainty-Applied-Problems-latest Economics of Risk and Uncertainty Applied Problems. Please, complete the following 3 applied problems in a Word or Excel document. Show all your calculations and explain your results. Submit your assignment in the drop box by using the Assignment Submission button. 1. A generous university benefactor has agreed to donate a large amount of money for student scholarships. The money can be provided in one lump-sum of $10mln, or in parts, where $5.5mln can be provided in year 1, and another $5.5mln can be provided in year 2. Assuming the opportunity interest rate is 6%, what is the present value of the second alternative? Which of the two alternatives should be chosen and why? How would your decision change if the opportunity interest rate was 12%? Please, show all your calculations. 2. Volkswagen is considering opening an Assembly Plant in Chattanooga, Tennessee, for the production of its 2012 Passat, tailored for the US market. The CEO of the company is considering two potential options for the size of the plant: one is a large size with a projected annual production of 150,000 cars, and the other one is a smaller size plant, which is cheaper to build, but can only produce up to 80,000 cars per year. Depending on the expected level of demand for these cars in the US, Volkswagen has to decide which option is more profitable. The discount rate is 6% and for simplicity purposes, the CEO is only evaluating a two-year horizon. The initial factory setup cost, the expected demand scenarios, profit, and probabilities are shows in the below table. Calculate the Net Present Value in each of the two options. Which option should the CEO choose and why? Please, show all your calculations.

6. 3. An angel investor is considering investing in one of two start-up businesses and is evaluating the expected returns along with the risk of each option in order to choose the better alternative. Business 1 is an innovative protein energy drink, which has ENPV of $100,000 with a standard deviation of $40,000. Business 2 is a unique chicken wings dipping sauce with an ENPV of $60,000 and a standard deviation of $25,000. a) Apply the coefficient-of-variation decision criterion to these alternatives to find out which is preferred by the angel investor, assuming that he/she is risk-averse. b) Apply the maximin criterion, assuming that the worst outcome in Business 1 is to lose $5,000, whereas the worst outcome in Business 2 is to make only $5,000 in profit. c) If you were the angel investor, what is your certainty equivalent for these two projects? Are you risk-averse, risk-neutral, or risk-lover? ***************************************************** BUS 640 Week 1 Economics of Risk and Uncertainty Applied Problems

7. For more classes visit www.snaptutorial.com We have another Set (old one) of Week 1 Assignment (But with different description, values), it can be found on this link http://www.snaptutorial.com/BUS-640/BUS-640-Week-1- Economics-of-Risk-and-Uncertainty-Applied-Problems BUS640 week 1 Assignment Problem 1: A generous university benefactor has agreed to donate a large amount of money for student scholarships. The money can be provided in one lump sum of $12 million in Year 0 (the current year), or in parts, in which $7 million can be provided at the end of Year 1, and another $7 million can be provided at the end of Year 2. Describe your answer for each item below in complete sentences, whenever it is necessary. Show all of your calculations and processes for the following points: Assuming the opportunity interest rate is 8%, what is the present value of the second alternative mentioned above? Which of the two alternatives should be chosen and why? How would your decision change if the opportunity interest rate is 12%?

8. Provide a description of a scenario where this kind of decision between two types of payment streams applies in the “real-world” business setting. Problem 2: The San Diego LLC is considering a three-year project, Project A, involving an initial investment of $80 million and the following cash inflows and probabilities: Year 0 Initial Investment $80 million discount rate 8% Year 1 Probability .2 Cash flow $50 million, Probability .3 Cash flow $40 million, Probability .4 Cash flow $30 million, Probability .1 Cash flow $20 million Year 2 Probability .1 Cash flow $60 million, Probability .2 Cash flow $50 million, Probability .3 Cash flow $40 million, Probability .4 Cash flow $30 million Year 3 Probability .3 Cash flow $70 million, Probability .4 Cash flow $60 million, Probability .1 Cash flow $50 million, Probability .2 Cash flow $40 million Describe your answer for each question in complete sentences, whenever it is necessary. Show all of your calculations and processes for the following points: Describe and calculate Project A’s expected net present value (ENPV) and standard deviation (SD), assuming the discount rate (or risk-free interest rate) to be 8%. What is the decision rule in terms of ENPV? What will be San Diego LLC’s decision regarding this project? Describe your answer. The company is also considering another three-year project, Project B, which has an ENPV of $32 million and standard deviation of $10.5

9. million. Project A and B are mutually exclusive. Which of the two projects would you prefer if you do not consider the risk factor? Explain. Describe the coefficient of variation (CV) and the standard deviation (SD) in connection with risk attitudes and decision making. If you now also consider your risk-aversion attitude, as the CEO of the San Diego LLC will you make a different decision between Project A and Project B? Why or why not? ***************************************************** BUS 640 Week 2 Consumer Demand Analysis and Estimation Applied Problems For more classes visit www.snaptutorial.com We have a New Latest Set of Week 2 Assignment Applied Problems, which could be found on this link http://www.snaptutorial.com/BUS-640/BUS-640-Week-2-Consumer- Demand-Analysis-and-Estimation-Applied-Problems-latest

10. Consumer Demand Analysis and Estimation Applied Problems. Please, complete the following 3 applied problems in a Word or Excel document. Show all your calculations and explain your results. Submit your assignment in the drop box by using the Assignment Submission button. 1. Roshima is researching universities where she could study for her MBA degree. She is considering 3 major attributes that she considers important in her choice: ranking, price, and location. The value she places on each attribute, however, differs according to whether she remains full-time employed during her studies or quits her job and focuses on her degree. If she continues to work full time and takes all her courses online, then ranking is the most important attribute, twice as important as price and three times as important as location. If she quits her job and attends school full time, then location becomes three times as important as ranking and twice as important as price. She is considering two universities, respectively, the MBA program at Arizona State University (ASU) and the MBA program at University of Phoenix (UOP), both of which are priced at approximately $25,000. She has rated each attribute on a scale of 1 to 100 for each of the two schools. a. Which of the two options should Roshima pursue of she wants to keep her full-time job? (Calculate the total expected utility from each school option and compare. Graph is not required) b. Which of the two options should she pick if she plans to quit her job and dedicate to her studies? c. Which option should she pursue if the probability of being laid off and unable to find a new job is estimated as 0.6? Show your calculations and explain your reasoning. 2. The demand function for Einstein Bagels has been estimated as follows:

11. – 40.73Px + 84.17Py + 0.55Ax whereQx represents thousands of bagels; Px is the price per bagel; Py is the average price per bagel of other brands of bagels; and Ax represents thousands of dollars spent advertising Einstein Bagels. The current values of the independent variables are , , and a. Calculate the price elasticity of demand for Einstein’s Bagels and explain what it means. b. Derive an expression for the (inverse) demand curve for Einsteins’s Bagels. c. If the cost of producing Einstein’s Bagels is constant at $0.10 per bagel, should they reduce price and thereafter, sell more bagels (assume profit maximization is the company’s goal)? d. Should Einstein Bagels spend more on advertising? 3. The consulting firm that you work for has been hired by the US Government to provide an independent analysis of the demand-side effects of a contemplated increase in the tax on gasoline. They provide you with a data set relating to the period 1962-1987, which they say contains valuable historic lessons relating to the impact of volatile pump prices due to the supply restrictions imposed by the Organization of Petroleum Exporting Countries (OPEC), and the Corporate Average Fuel Economy (CAFE) regulations that required car manufacturers to increase the fuel efficiency of the cars they sold, while at the same time Real Disposable Income (RDI) per capita was rising, the number of passenger cars (NPC) almost doubled, and inflation was pushing up the Consumer Price Index (CPI). *****************************************************

12. BUS 640 Week 2 Consumer Demand Analysis and Estimation Applied Problems For more classes visit www.snaptutorial.com We have another Set (old one) of Week 2 Assignment (But with different description, values), it can be found on this link http://www.snaptutorial.com/BUS-640/BUS-640-Week-2-Consumer- Demand-Analysis-and-Estimation-Applied-Problems Week 2 Assignment Consumer Demand Analysis and Estimation Applied Problems Please complete the following two applied problems:

13. Problem 1: Patricia is researching venues for a restaurant business. She is evaluating three major attributes that she considers important in her choice: taste, location, and price. The value she places on each attribute, however, differs according to what type of restaurant she is going to start. If she opens a restaurant in a suburban area of Los Angeles, then taste is the most important attribute, three times as important as location, and two times as important as price. If she opens a restaurant in the Los Angeles metropolitan area, then location becomes three times as important as taste and two times as important as price. She is considering two venues, respectively, a steak restaurant and a pizza restaurant, both of which are priced the same. She has rated each attribute on a scale of 1 to 100 for each of the two different types of restaurants. Attribute Steak Restaurant Pizza Restaurant Taste 80 70

14. Location 55 80 Price 65 50 Show all of your calculations and processes. Describe your answer for each question in complete sentences. Which of the two options should Patricia pursue if she wants to open a restaurant in a suburban area of Los Angeles? Calculate the total expected utility from each restaurant option and compare. Graph is not required. Describe your answer, and show your calculations. Which of the two options should she pick if she plans to open a restaurant in the Los Angeles metropolitan area? Describe your answer, and show your calculations. Which option should she pursue if the probability of finding a restaurant venue in a suburban area can be reliably estimated as 0.7 and in a metropolitan area as 0.3? Describe your reasoning and show your calculations.

15. Provide a description of a scenario in which this kind of decision between two choices, based on weighing their underlying attributes, applies in the “real-world” business setting. Furthermore, what are the benefits and drawbacks, if any, to this method of decision making? Problem 2: The demand function for Newton’s Donuts has been estimated as follows: Qx = -14 – 54Px + 45Py + 0.62Ax where Qx represents thousands of donuts; Px is the price per donut; Py is the average price per donut of other brands of donuts; and Ax represents thousands of dollars spent on advertising Newton’s Donuts. The current values of the independent variables are Ax=120, Px=0.95, and Py=0.64. Show all of your calculations and processes. Describe your answer for each question in complete sentences, whenever it is necessary. Calculate the price elasticity of demand for Newton’s Donuts and describe what it means. Describe your answer and show your calculations. Derive an expression for the inverse demand curve for Newton’s Donuts. Describe your answer and show your calculations. If the cost of producing Newton’s Donuts is constant at $0.15 per donut, should they reduce the price and thereafter, sell more donuts (assuming profit maximization is the company’s goal)? Should Newton’s Donuts spend more on advertising?

16. ***************************************************** BUS 640 Week 2 DQ 1 Marginal Rate of Substitution For more classes visit www.snaptutorial.com Marginal Rate of Substitution What is the marginal rate of substitution (MRS) and why does it diminish as the consumer substitutes one product for another? Use examples to illustrate ***************************************************** BUS 640 Week 2 DQ 2 Demand Elasticity

17. For more classes visit www.snaptutorial.com Demand Elasticity. Please, read the article Hainer, R. (2010), provided in the required readings section for this week. The tobacco industry is a prime example to consider when talking about price elasticity of demand. While nicotine use can be addictive for many users, it is not addictive for the so-called "social smokers". What can we say about the price elasticity of demand for nicotine products (such as cigarettes, pipes, tobacco) in the group of nicotine addicted users, versus the group of "social smokers"? Can we say whose demand is likely to be more elastic? Why? ***************************************************** BUS 640 Week 3 DQ 1 Relevant Costs For more classes visit www.snaptutorial.com

18. Relevant Costs Two partners own together a small landscaping business in North Carolina, called Summer Lawn Care. They have been specializing in summer grass seeding, installation, and maintenance. Recently, the partners acquired special technology and know-how for winter grass installations and maintenance. They also added a tree cutting service as recent storms in the area had caused demand for this service to soar. One of the partners insists that the name of the business should change to Lawn and Tree Care, so that it better reflects the range of services and, thus, generates more customer interest, and thus contracts. The second partner wants to keep the old name and argues, “We have already paid for business cards, vehicle paint, signage, and ads in Yellow Pages”. Evaluate the arguments of the two partners. Explain and illustrate their points by identifying the relevant and irrelevant costs for this decision. ***************************************************** BUS 640 Week 3 DQ 2 Contribution Analysis For more classes visit www.snaptutorial.com

19. Contribution Analysis Explain what is meant by “contribution analysis”. Carefully define the term and provide examples to illustrate it. ***************************************************** BUS 640 Week 3 Production Cost Analysis and Estimation Applied Problems For more classes visit www.snaptutorial.com We have a New Latest Set of Week 3 Assignment Applied Problems, which could be found on this link http://www.snaptutorial.com/BUS-640/BUS-640-Week-3- Production-Cost-Analysis-and-Estimation-Applied-Problems-latest Production Cost Analysis and Estimation Applied Problems. Please, complete the following 3 applied problems in a Word or Excel document.

20. Show all your calculations and explain your results. Submit your assignment in the drop box by using the Assignment Submission button. 1. Jennifer Trucking Company operates a large rig transportation business in Texas that transports locally grown vegetables to San Diego, California. The company owns 5 large rigs and hires local drivers paid fixed salaries monthly, regardless of the number of trips or tons of cargo that each driver transports each month. 2. The Palms Dry Cleaning Shop in Fort Lauderdale, Florida, faces a highly seasonal demand for its services, as the snow-birds retirees flock to Florida in mid-fall to enjoy the mild winter weather and then return to their main homes in mid-spring. Given this seasonality, Palms tries to keep the overhead costs as low as possible and therefore, often uses seasonal contracted labor to man its operations. The following table shows the labor costs in each month of operation over the past 12 months as well as the total number of garments that were dry-cleaned in each month. Palms pays fixed wages per hour to each employee, and we can assume that the costs of other variable inputs (such as chemicals, electricity, etc) have remained constant. 3. Over the past 12 months the Four Winds Novelty Company firm has recorded its internet sales (equals monthly output levels) and its monthly total variable costs (TVC) for a particular novelty item as shown in the following table. Sales have grown over this period with relatively few shocks due to uncontrollable weather, political and sporting events. This online retailer carries no inventories; when it receives a pre-paid on-line order from a customer, it simply buys the product from a supplier and ships it out to the customer. *****************************************************

21. BUS 640 Week 3 Production Cost Analysis and Estimation Applied Problems For more classes visit www.snaptutorial.com We have another Set (old one) of Week 3 Assignment (But with different description, values), it can be found on this link http://www.snaptutorial.com/BUS-640/BUS-640-Week-3- Production-Cost-Analysis-and-Estimation-Applied-Problems Production Cost Analysis and Estimation Applied Problems Please complete the following two applied problems: Problem 1: William is the owner of a small pizza shop and is thinking of increasing products and lowering costs. William’s pizza shop owns four

22. ovens and the cost of the four ovens is $1,000. Each worker is paid $500 per week. Workers employed Qty of pizzas produced per week 0 0 1 75 2 180 3 360 4 600

23. 5 900 6 1140 7 1260 8 1360 Show all of your calculations and processes. Describe your answer for each question in complete sentences, whenever it is necessary. Which inputs are fixed and which are variable in the production function of William’s pizza shop? Over what ranges do there appear to be increasing, constant, and/or diminishing returns to the number of workers employed? What number of workers appears to be most efficient in terms of pizza product per worker? What number of workers appears to minimize the marginal cost of pizza production assuming that each pizza worker is paid $500 per week? Why would marginal productivity decline when you hire more workers in the short run after a certain level?

24. How would expanding the business affect the economies of scale? When would you have constant returns to scale or diseconomies of scale? Describe your answer. Problem 2: The Paradise Shoes Company has estimated its weekly TVC function from data collected over the past several months, as TVC = 3450 + 20Q + 0.008Q2 where TVC represents the total variable cost and Q represents pairs of shoes produced per week. And its demand equation is Q = 4100 – 25P. The company is currently producing 1,000 pairs of shoes weekly and is considering expanding its output to 1,200 pairs of shoes weekly. To do this, it will have to lease another shoe-making machine ($2,000 per week fixed payment until the lease period ends). Show all of your calculations and processes. Describe your answer for each item below in complete sentences, whenever it is necessary. Describe and derive an expression for the marginal cost (MC) curve. Describe and estimate the incremental costs of the extra 200 pairs per week (from 1,000 pairs to 1,200 pairs of shoes). What are the profit-maximizing price and output levels for Paradise Shoes? Describe and calculate the profit-maximizing price and output. Discuss whether or not Paradise Shoes should expand its output further beyond 1,200 pairs per week. State all assumptions and qualifications that underlie your recommendation. *****************************************************

25. BUS 640 Week 4 DQ 1 Strategic Behavior Oligopolies For more classes visit www.snaptutorial.com Strategic Behavior Oligopolies An interesting example of strategic behavior comes from a 1997 article about Microsoft’s investment in Apple (New Straits Times, 1997). The article is included in the Required Readings list. Facing tough anti-trust scrutiny from government agencies, Microsoft provided financial support to Apple in order to ensure Apple’s survival and, therefore, to ensure that competitiveness in the industry remains. Moreover, the partnership with Apple provided an additional market for Microsoft’s products – the MS Office and the IE products were to be bundled with the MAC OS as one of the conditions for this financing. Discuss this case in the context of market structure and strategic behavior. What market structure do these firms operate in? Why did Microsoft need to preserve competitiveness in the industry? What was Microsoft afraid of in the event that Apple did not survive? *****************************************************

26. BUS 640 Week 4 DQ 2 Local Market Power For more classes visit www.snaptutorial.com Local Market Power Bulls Eye department store specializes in the sales of discounted clothing, shoes, household items, etc. similar to the offerings at a regular Wal-Mart or Target. Bulls Eye is the only department store in Show Low and the nearest other discount retailer is Target, located 49 miles away in Eagar. Bulls Eye, therefore, has some market power in its local area. Despite having some market power, Bulls Eye is currently suffering losses. An analyst at Bulls Eye is recommending to the manager to raise prices, so that profitability can be improved. The manager is unsure of this strategy as recent data points to increasing numbers of individuals shopping more and more. What are the pros and cons of raising the prices at Bulls Eye and would that strategy be profitable? *****************************************************

27. BUS 640 Week 4 Journal Economics in News For more classes visit www.snaptutorial.com BUS 640 Week 4 Journal Economics in News ***************************************************** BUS 640 Week 4 Market Structures and Pricing Decisions Applied Problems For more classes visit www.snaptutorial.com

28. We have a New Latest Set of Week 4 Assignment Applied Problems, which could be found on this link http://www.snaptutorial.com/BUS-640/BUS-640-Week-4-Market- Structures-and-Pricing-Decisions-Applied-Problems-latest Market Structures and Pricing Decisions Applied Problems A small business which produces plastic vacuum-suction covers for round household dishes has a monopoly that is protected by a utility patent. The market demand curve for this product is estimated to be: – 25P where Q is the number of plate covers per year and P is in dollars. Cost estimation processes have determined that the firm’s cost function is represented by + 2500Q -0.25*Q2. 2. Greener Grass Company (GGC) competes with its main rival, Better Lawns and Gardens (BLG), in the supply and installation of in- ground lawn watering systems in the wealthy western suburbs of a major east-coast city. Last year, GGC’s price for the typical lawn system was $1,995 compared with BLG’s price of $2,100. GGC installed 9,130 systems, or about 55% of total sales and BLG installed the rest. (No doubt many additional systems were installed by do-it-yourself homeowners since the parts are readily available at hardware stores.) *****************************************************

29. BUS 640 Week 4 Market Structures and Pricing Decisions Applied Problems For more classes visit www.snaptutorial.com We have another Set (old one) of Week 4 Assignment (But with different description, values), it can be found on this link http://www.snaptutorial.com/BUS-640/BUS-640-Week-4-Market- Structures-and-Pricing-Decisions-Applied-Problems Market Structures and Pricing Decisions Applied Problems Please complete the following two applied problems: Problem 1: Robert’s New Way Vacuum Cleaner Company is a newly started small business that produces vacuum cleaners and belongs to a monopolistically competitive market. Its demand curve for the product is expressed as Q = 5000 – 25P where Q is the number of vacuum cleaners per year and P is in dollars. Cost estimation processes have determined

30. that the firm’s cost function is represented by TC = 1500 + 20Q + 0.02Q2. Show all of your calculations and processes. Describe your answer for each question in complete sentences, whenever it is necessary. a. What are the profit-maximizing price and output levels? Explain them and calculate algebraically for equilibrium P (price) and Q (output). Then, plot the MC (marginal cost), D (demand), and MR (marginal revenue) curves graphically and illustrate the equilibrium point. b. How much economic profit do you expect that Robert’s company will make in the first year? c. Do you expect this economic profit level to continue in subsequent years? Why or why not? Problem 2: Greener Grass Company (GGC) competes with its main rival, Better Lawns and Gardens (BLG), in the supply and installation of in-ground lawn watering systems in the wealthy western suburbs of a major east-coast city. Last year, GGC’s price for the typical lawn system was $1,900 compared with BLG’s price of $2,100. GGC installed 9,960 systems, or about 60% of total sales and BLG installed the rest. (No doubt many additional systems were installed by do-it-yourself homeowners because the parts are readily available at hardware stores.)

31. GGC has substantial excess capacity–it could easily install 25,000 systems annually, as it has all the necessary equipment and can easily hire and train installers. Accordingly, GGC is considering expansion into the eastern suburbs, where the homeowners are less wealthy. In past years, both GGC and BLG have installed several hundred systems in the eastern suburbs but generally their sales efforts are met with the response that the systems are too expensive. GGC has hired you to recommend a pricing strategy for both the western and eastern suburb markets for this coming season. You have estimated two distinct demand functions, as follows: Qw =2100 – 6.25Pgw + 3Pbw + 2100Ag - 1500Ab + 0.2Yw for the western market and Qe = 36620 - 25Pge + 7Pbe + 1180Ag - 950Ab + 0.085Ye for the eastern market, where Q refers to the number of units sold; P refers to price level; A refers to advertising budgets of the firms (in millions); Y refers to average disposable income levels of the potential customers; the subscripts w and e refer to the western and eastern markets, respectively; and the subscripts g and b refer to GGC and BLG, respectively. GGC expects to spend $1.5 million (use Ag = 1.5) on advertising this coming year and expects BLG to spend $1.2 million (use Ab = 1.2) on advertising. The average household disposable income is $60,000 in the western suburbs and $30,000 in the eastern suburbs. GGC does not expect BLG to change its price from last year because it has

32. already distributed its glossy brochures (with the $2,100 price stated) in both suburbs, and its TV commercial has already been produced. GGC’s cost structure has been estimated as TVC = 750Q + 0.005Q2, where Q represents single lawn watering systems. Show all of your calculations and processes. Describe your answer for each item below in complete sentences, whenever it is necessary. a. Derive the demand curves for GGC’s product in each market. b. Derive GGC’s marginal revenue (MR) and marginal cost (MC) curves in each market. Show graphically GGC’s demand, MR, and MC curves for each market. c. Derive algebraically the quantities that should be produced and sold, and the prices that should be charged, in each market. d. Calculate the price elasticities of demand in each market and discuss these in relation to the prices to be charged in each market. e. Add a short note to GGC management outlining any reservations and qualifications you may have concerning your price recommendations. Reference: ***************************************************** BUS 640 Week 5 DQ 1 Good Will in Price Bidding

33. For more classes visit www.snaptutorial.com Good Will in Price Bidding. Sometimes, a bidder on a work contract may bid lower than what would maximize his/her profit from the contract and the reason for that is to create goodwill (to increase expected future business from the buyer). How would you value the goodwill that is obtained in this way? ***************************************************** BUS 640 Week 5 DQ 2 New Product Introduction For more classes visit www.snaptutorial.com

34. New Product Introduction Bayer Schering Pharma AG, Germany owns the Alka-Seltzer, which was launched in 1931 and was meant for relief of minor aches, pains, inflammation, fever, headache, heartburn, sour stomach, indigestion, and hangovers. The Alka-Seltzer Plus was a spin-off of the original medicine, meant to relieve colds and flu. The company has recently introduced a new and improved Alka- Seltzer Plus, as described in the TV ad: “The Cold Truth”, (please, watch the ad listed in the Required Readings) ***************************************************** BUS 640 Week 5 Price Quotes and Pricing Decisions Applied Problems For more classes visit www.snaptutorial.com

35. We have another Set (old one) of Week 4 Assignment (But with different description, values), it can be found on this link http://www.snaptutorial.com/BUS-640/BUS-640-Week-5-Price- Quotes-and-Pricing-Decisions-Applied-Problems Week 5 Assignment Price Quotes and Pricing Decisions Applied Problems Please complete the following two applied problems: Problem 1: Jessica Alba, a famous actress, starts the baby and family products business, The Honest Company, with Christopher Gavigan. Alba and Gavigan set up their site so families can choose what kinds of non-toxic, all-natural products they'd like to use and get them in a bundle. Families can choose all kinds of products from food to hygiene necessities and cleaning supplies. Suppose they are thinking of expanding their business into five domestic markets: Phoenix, Dallas, Chicago, New York, and Atlanta. Assume their primary goal of business is to maximize economic profits, although they want to do business honestly. Show all your calculations and process. Describe your answer for each question in three- to five-complete sentences. You are a business adviser for Alba and Gavigan. Describe a skimming price and a penetration price, and advise them whether they should charge a skimming price or a penetration price, with supportive reasoning for and against each pricing alternative.

36. Are they likely to make economic profits initially? Can they continue to make economic profits in the long term? Why or why not? Discuss. What advice would you give to Alba and Gavigan to help them make more profit in the long term? Problem 2: You operate your own small building company and have decided to bid on a government contract to build a pedestrian walkway in a national park during the coming winter. The walkway is to be of standard government design and should involve no unexpected costs. Your present capacity utilization rate is moderate and allows sufficient scope to understand this contract, if you win it. You calculate your incremental costs to be $268,000 and your fully allocated costs to be $440,000. Your usual practice is to add between 60% and 80% to your incremental costs, depending on capacity utilization rate and other factors. You expect three other firms to also bid on this contract, and you have assembled the following competitor intelligence about those companies. ***************************************************** BUS 640 Week 5 Price Quotes and Pricing Decisions Applied Problems

37. For more classes visit www.snaptutorial.com We have a New Latest Set of Week 5 Assignment Applied Problems, which could be found on this link http://www.snaptutorial.com/BUS-640/BUS-640-Week-5-Price- Quotes-and-Pricing-Decisions-Applied-Problems-latest BUS 640 Week 5 Price Quotes and Pricing Decisions Applied Problems Price Quotes and Pricing Decisions Applied Problems. Please, complete the following 3 applied problems in a Word or Excel document. Show all your calculations and explain your results. Submit your assignment in the drop box by using the Assignment Submission button. Maxim Motronics A.G. have been marketing a new product in Europe that has achieved notable market success and it now plans to introduce this product into the United States market. The product is an electronic device that is mounted in the rear window of passenger cars and allows the driver of one vehicle to have a spoken message converted to text and scrolled across the display panel to be read by occupants of a following vehicle. This new product can utilize the hands-free telephone microphone already installed in many new vehicles, or provides this as free accessory. Maxim expects that demand will be slow at first but will pick up quickly as automobile accessory stores begin to stock the product and as word-of-mouth promotion spreads awareness. Maxim also plans to produce a humorous video for posting to YouTube and to utilize social-media marketing to spread awareness and enthusiasm for the new product. Market demand estimates provided by Maxim are that the firm expects to sell about 125,000 units into the U.S. market within

38. 24 months, and that sales per month will start slowly and increase monthly in the expected diffusion pattern until they stabilize at about 10,000 per month after month 24. The diffusion curve parameters that fit these assumptions are shown in the equation + 46.11T2 – 1.352T3, where Q is sales per month and T is the number of months after the launch into the US market. Maxim’s average variable cost (AVC) is constant at $62 per unit and he expects to set the profit-maximizing price by applying a 167% mark-up to arrive at his regular price of $165, since he estimates the demand curve to be – 0.02Q. a. What introductory price do you recommend Maxim sets for the launch of the product into the US market, and why? (State any assumptions you need to make). b. How might he further adjust the price before raising it to the regular level he envisions? (Again, state any assumptions you need to make.) c. What is your advice for Maxim concerning the confirmation of his prior projections of demand and the shape of the diffusion curve, and the profit-maximizing price, after this new product gains some months of experience in the U.S. market? 2. Your company, Bright Paints, is one of a dozen companies manufacturing a special reflective paint used for traffic signs. The State Department of Transportation has called for tenders to supply 10,000 gallons of blue reflective paint to be delivered within two months. You can foresee fitting in a production run of the blue paint and have decided to bid on the job. You calculate your incremental costs for this job to be $76,200. This particular contract is standard, similar in all in respects to hundreds of contracts you have bid on over the past few years. Your pricing policy has been to apply a mark-up to incremental costs to arrive at the bid price. Your mark-up has been higher when you had plenty of orders and lower when you had few or no orders to fulfill. You have assembled data relating the mark-up rate used and the percentage of contracts won at each mark-up rate, as follows. a. Why would your company have bid with a zero mark-up on some past tenders? Why didn’t it win all of those contracts?

39. b. What is the bid price that maximizes the expected contribution of the contract? c. Why, or why not, is the fixed-price mode of bidding likely to be the best one to use for this contract? 3. In calculating the incremental cost of a particular project, how would you treat the possible future costs of a lawsuit that may occur as a result of this project, where the cost of the lawsuit might range from $10,000 to $500,000 with an associated probability distribution? ***************************************************** BUS 640 Week 6 DQ 1 Game Theory and Strategic Behavior For more classes visit www.snaptutorial.com Game Theory and Strategic Behavior Suppose that GE is trying to prevent Maytag from entering the market for high efficiency clothes dryers. Even though high efficiency dryers are more costly to produce,

40. they are also more profitable as they command sufficiently higher prices from consumers. The following payoffs table shows the annual profits for GE and Maytag for the advertising spending and entry decisions that they are facing. Based on this information, can GE successfully prevent Maytag from entering this market by increasing its advertising levels? What is the equilibrium outcome in this game? ***************************************************** BUS 640 Week 6 DQ 2 Sustainable Competitive Advantage For more classes visit www.snaptutorial.com Sustainable Competitive Advantage Describe the circumstances under which a firm chooses a low-cost strategy to attain sustainable competitive advantage. What about the situations when a differentiation strategy is chosen? Provide specific real world examples.

41. ***************************************************** BUS 640 Week 6 Final Paper (Wal-mart) For more classes visit www.snaptutorial.com We have another set of Final Paper based on Apple company, it could be found on this link http://www.snaptutorial.com/BUS-640/BUS-640-Week-6-Final- Paper-Managerial-Decision-Making BUS640 Week 6 Paper(Wal-Mart) Managerial Decision Making Research and Analysis Research a specific company of your choice and identify some of the managerial decisions that were made over time and in response to changes in its market or competitive environment. Use Ashford University Online library and web-based resources for your research. At

42. least 3 external resources must be used. Address all of the following areas: Focus of the Final Paper Describe the company and provide a brief history of its operations. Find or use graphs to illustrate its financial performance over the years. Identify any sources of risk or uncertainty in its operations. Do the financial reports indicate risky or uncertain activities or changes to the economic environment that ultimately appear to have affected the company’s financial outcomes? Be specific. Are there any government regulations that have affected this company’s operations domestically or abroad? Explain. Describe the inputs that are used in this company’s production function and identify any challenges to securing these inputs. Determine if the company has introduced new products in existing markets or created new markets over time. What is the impact on its finances? Determine if the price of its products increased or declined over time and analyze the reasons for price fluctuations. Study the demand elasticity for its products and discuss the availability of close substitutes for its products. How does that affect pricing decisions? Analyze the company’s profitability. Identify the economy or industry influences on its costs, operations, and profitability. Describe the competitive environment in which the firm operates, the distribution of market power, and the strategic behavior of the firm and its competitors. Apply your knowledge of the theory of this company’s market structure. How does the company make pricing and production decisions? Is your observation supported by the theoretical models? Refer to the financial reports for illustration. Identify any non-price competitive strategies that the company might be engaging in? Provide specific examples. Evaluate if the company made any mistakes in its decisions over time, and recommend any changes or improvements for the future operations.

43. Refer to the financial reports when making specific observations or recommendations. Use economic language and demonstrate your understanding of the concepts and theories of this course. Writing the Final Paper The Final Paper: 1. Must be 8 to 10 double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center. 2. Must include a title page with the following: a. Title of paper b. Student’s name c. Course name and number d. Instructor’s name e. Date submitted 3. Must begin with an introductory paragraph that has a succinct thesis statement. 4. Must address the topic of the paper with critical thought. 5. Must end with a conclusion that reaffirms your thesis. 6. Must use at least 3 scholarly sources. 7. Must document all sources in APA style, as outlined in the Ashford Writing Center. 8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

44. ***************************************************** BUS 640 Week 6 Final Paper Managerial Decision Making For more classes visit www.snaptutorial.com We have another set of final paper based on walmart which could be found on this link http://www.snaptutorial.com/BUS-640/BUS-640-Week-6-Final- Paper-(Wal-mart) Focus of the Final Paper Research a specific company of your choice and identify some of the managerial decisions that were made over time and in response to changes in its market or competitive environment. Use the Ashford University Online Library and web-based sources for your research. At

45. least three external scholarly sources must be used. Address all of the following areas: Describe the company and provide a brief history of its operations. Find or use graphs to illustrate its financial performance over the years. Identify any sources of risk or uncertainty in its operations. Do the financial reports indicate risky or uncertain activities or changes to the economic environment that ultimately appear to have affected the company’s financial outcomes? Be specific. Are there any government regulations that have affected this company’s operations domestically or abroad? Explain. *****************************************************